---
title: "Search terms — card tray - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/card-tray/search-terms"
last_updated: "2026-08-08T14:24:17.543Z"
locale: en
meta:
  description: "Niche score 53/100 · $120K/yr market · 85K searches/yr · $17.90 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $120K/yr market · 85K searches/yr · $17.90 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — card tray - Flapen"
---

# **card tray**

**Worth a look**

Shows a sweet-spot price point ($17.90 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 28Growth 42Conversion 78Competition 62Returns 67Price range 74Avg price 82Brand share 51Review moat 72Quality gap 22

**Avg price**

**Great****$17.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.83–$35.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****636.47**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+13.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$120K**

$120K/yr · 85K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms