---
title: "Card Tray — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/card-tray"
last_updated: "2026-08-08T13:05:44.191Z"
locale: en
meta:
description: "Niche score 53/100 · $120K/yr market · 85K searches/yr · $17.90 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $120K/yr market · 85K searches/yr · $17.90 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Tray — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **card tray**
**Worth a look**
Shows a sweet-spot price point ($17.90 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 28Growth 42Conversion 78Competition 62Returns 67Price range 74Avg price 82Brand share 51Review moat 72Quality gap 22
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.83–$35.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****636.47**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$120K**
$120K/yr · 85K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, card tray is a $120K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card tray market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$107K–$143K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 86%
**Open market**
**22%**
- Yuanhe28% - BURIUS20% - VIKROM13% - EnderToys8% - XJPONGC5% - Storage Standard3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/card-tray/trend)
## **Top card tray search terms**
- **card caddy**9K/yr+180.2%4.5% conv. - **card tray**18K/yr-4.5%3.8% conv. - **card trays for playing cards**14K/yr-4.5%7.8% conv. - **playing card tray**16K/yr-14.7%5.2% conv. - **playing card holder tray**8K/yr-2.8%7.3% conv. - **canasta card holder tray**4K/yr+21.7%11.8% conv. - **canasta card tray**4K/yr-4.9%13.3% conv. - **card spinner**3K/yr+32.6%4.3% conv. - **canasta tray**4K/yr-0.5%12.7% conv. - **rotating card holder**3K/yr+49.0%6.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/card-tray/search-terms)
## **Top card tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$14K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Playing Cards Holder Rotating 360 Compact Plastic Tray for 2 Decks**VIKROM**$9.69**4.7★1,272 rev](https://www.amazon.com/dp/B0007M64JW) [2**BURIUS 2 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 In**BURIUS**$9.78**4.6★970 rev](https://www.amazon.com/dp/B0DJPN8D1W) [3**Yuanhe Clear 2 Deck Canasta Playing Card Tray-No Swivel Base**Yuanhe**$7.92**4.7★1,953 rev](https://www.amazon.com/dp/B07L35Y2WH) [4**6 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 in**BURIUS**$11.62**4.6★970 rev](https://www.amazon.com/dp/B0CLLZPWVW) [5**EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder**EnderToys**$24.54**4.9★45 rev](https://www.amazon.com/dp/B0G2PMLFHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)**Safeguard TCG Solutions**$15.33**27 rev3mo ago](https://www.amazon.com/dp/B0GXCHZMPM) [**DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder**DEDC**$28.63**10 rev3mo ago](https://www.amazon.com/dp/B0GWZL2GXB) [**XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)**XJPONGC**$7.94**6 rev3mo ago](https://www.amazon.com/dp/B0GWQJRCSZ) [**XJPONGC Card Care Lite - Toploader Dispenser Stackable Card Storage Box - Penny Sleeve Holder (Black)**XJPONGC**$10.76**14 rev6mo ago](https://www.amazon.com/dp/B0GFW3M59Q) [**USHIGOO Card Holder -4 Deck Playing Cards Tray Organizes Multiple Decks for Canasta Poker and More | LightweightYellow Small**USHIGOO**$28.54**19 rev7mo ago](https://www.amazon.com/dp/B0GC2LCF67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder**DEDC**$28.63**4.8★**▲ 252%**](https://www.amazon.com/dp/B0GWZL2GXB) [**Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)**Safeguard TCG Solutions**$15.33**4.9★**▲ 252%**](https://www.amazon.com/dp/B0GXCHZMPM) [**XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)**XJPONGC**$7.94**4.8★**▲ 249%**](https://www.amazon.com/dp/B0GWQJRCSZ) [**FITHUGOO Toploader Dispenser & Penny Sleeve Holder - Dual Compartment Holds 250 Penny Sleeves & up to 50 Top Loaders(Black)**FITHUGOO**$15.94**4.3★**▲ 218%**](https://www.amazon.com/dp/B0GK6XCYZG) [**EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder**EnderToys**$24.54**4.9★**▲ 179%**](https://www.amazon.com/dp/B0G2PMLFHH)
**~~View all trending →~~**
## **What buyers say about card tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great product for lives”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**9%
*“Worth it”*
**Collectibles**9%
*“Great for any card collectors”*
**Strength**5%
*“Sorting trays are sturdy for the price”*
**Efficiency**4%
*“It does work”*
**Storage Capacity**4%
*“this lets you keep all your cards organized in a limited amount of space”*
**Durability**4%
*“it didnt break”*
**Size-Overall**3%
*“It fits the cards perfectly”*
### **What buyers complain about **
**Strength**10%
*“Pretty flimsy plastic”*
**Durability**9%
*“Broke first time using it”*
**Quality-Overall**8%
*“Low quality”*
**Value For Money**7%
*“It seems a bit pricey”*
**Size-Overall**7%
*“Really small”*
**Thickness**5%
*“Plastic is not super thick”*
**Functionality-Overall**5%
*“This doesn't effect functionality”*
**Material Quality**4%
*“very thin material”*
**Advertised Vs Actual Product**3%
*“Misleading description”*
**Design-Overall**2%
*“needs better construction”*
### **Top return reasons **
**Size-Overall**30%
**Defective Material/Parts**17%
**Material Quality**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Degree Of Motion**3%
**Quality-Overall**3%
**Add-Ons/Attachments**2%
**Strength**2%
**Value For Money**2%
## **Common questions**
- **Is card tray profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 36 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the card tray niche?**
- 21 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in card tray?**
- Top complaints mined from reviews: Strength, Durability, Quality-Overall. The return rate is 2.3%.
- **When does demand for card tray peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the card tray niche?**
- Listings span $7.83–$35.92; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.
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