---
title: "Card Sorting Tray — $419K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/card-sorting-tray"
last_updated: "2026-08-06T12:31:44.502Z"
locale: en
meta:
description: "Niche score 52/100 · $419K/yr market. Brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $419K/yr market. Brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Sorting Tray — $419K/yr Amazon US Niche (2026) - Flapen"
---
# **card sorting tray**
**Worth a look**
Shows a sweet-spot price point ($28.65 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Market size 56Growth 27Conversion 66Competition 38Returns 86Price range 81Avg price 95Brand share 24Review moat 74Quality gap 38
**Avg price**
**Incredible****$28.65**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.33–$41.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****533**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$419K**
$419K/yr · 247K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, card sorting tray is a $419K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card sorting tray market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$358K–$430K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#407**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**7%**
- Storage Standard31% - BCW29% - TitanShield17% - Coolbyl10% - SellCCG3% - EBOAUSI2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/card-sorting-tray/trend)
## **Top card sorting tray search terms**
- **card sorting tray**111K/yr-0.2%5.3% conv. - **card sorter**36K/yr+1.5%4.0% conv. - **trading card sorting tray**18K/yr-17.6%5.0% conv. - **card organizer tray**11K/yr+36.0%4.2% conv. - **card sorter tray**12K/yr+17.6%5.8% conv. - **tcg sorting tray**10K/yr+19.7%5.7% conv. - **card sorting**8K/yr+2.5%3.2% conv. - **pokemon card sorter**5K/yr+20.6%3.3% conv. - **tcg card sorting tray**5K/yr+0.1%5.7% conv. - **bcw card sorting tray**6K/yr-15.0%5.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/card-sorting-tray/search-terms)
## **Top card sorting tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$84K30%$126K40%$167K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Storage Standard Card Sorting Tray - Stackable Trading Cards Organizer - 15-Compartment Tray Sorter for Organizing Raw Sleeved or Toploaders - Includes Organization Insert Dividers**Storage Standard**$20.06**4.7★291 rev](https://www.amazon.com/dp/B0DMSZSMCT) [2**TitanShield Stackable Heavy Duty Card Sorting Tray | Compatible with Pokemon Baseball Magic The Gathering MTG TCG Trading Cards | (Two Trays)**TitanShield**$35.92**4.8★1,274 rev](https://www.amazon.com/dp/B088RBDS8R) [3**Storage Standard 2 Pack Card Sorting Tray - Stackable Trading Cards Organizer 15-Compartment Playing Organizing Tool - Sorter for Raw Sleeved and Toploaders Includes Label Dividers**Storage Standard**$34.03**4.7★270 rev](https://www.amazon.com/dp/B0D472JG5R) [4**BCW SafeSort Card Sorting Tray Organizer for Baseball Trading TCG Deck Game and Collection Display**BCW**$39.01**4.9★89 rev](https://www.amazon.com/dp/B0F7RLNF2J) [5**Coolbyl Card Sorting Tray 5ct 18 Compartment Each Stackable Trading Card Organizer for TCG Durable Card Storage Sorter for Sports MTG Cards**Coolbyl**$33.52**4.8★125 rev](https://www.amazon.com/dp/B0DNVZGFXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Storage Standard Card Sorting Tray With a lid Stackable Trading Cards Raw For 20-Compartment Card Sorting Tray With index Labels Sleeved or Toploaders for Mtg Tcg Sports Cards.Cardshow Vendor Showcase**EBOAUSI**$17.63**134 rev5mo ago](https://www.amazon.com/dp/B0GQM1HCT4) [**Emfogo 16-Cell Card Sorting Tray with Trading Card Display Stand Black**Emfogo**$34.67**21 rev9mo ago](https://www.amazon.com/dp/B0FVXK4LTV) [**SellCCG (3 Pack 18-Slot Toploder Trading Card Sorting Tray - Improved Design Compatible with Top Loaders One Touch & Sleeved Cards**SellCCG**$39.27**40 rev10mo ago](https://www.amazon.com/dp/B0FSB5MNWJ) [**Coolbyl Card Sorting Tray for Toploader 5ct Stackable Trading Card Organizer Display Case 18-cell Organize and Sort TCG Cards Durable and Convenient Storage Solution**Coolbyl**$35.77**19 rev1y ago](https://www.amazon.com/dp/B0FGCPKRXR) [**BCW Modular Card Sorting Tray - 2ct | Customizable Display and Storage Grid TCG Sorting Tray | Ideal for Sports Cards Magic the Gathering Pokmon and More**BCW**$38.92**608 rev1y ago](https://www.amazon.com/dp/B0F8R2M37F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lorell Desktop Card File 350 Card Capacity**Lorell**$9.33**4.3★**▲ 238%**](https://www.amazon.com/dp/B017V4SPFY) [**Storage Standard Card Sorting Tray With a lid Stackable Trading Cards Raw For 20-Compartment Card Sorting Tray With index Labels Sleeved or Toploaders for Mtg Tcg Sports Cards.Cardshow Vendor Showcase**EBOAUSI**$17.63**4.7★**▲ 223%**](https://www.amazon.com/dp/B0GQM1HCT4) [**Coolbyl Card Sorting Tray for Toploader 5ct Stackable Trading Card Organizer Display Case 18-cell Organize and Sort TCG Cards Durable and Convenient Storage Solution**Coolbyl**$35.77**4.4★**▲ 206%**](https://www.amazon.com/dp/B0FGCPKRXR) [**SellCCG (3 Pack 18-Slot Toploder Trading Card Sorting Tray - Improved Design Compatible with Top Loaders One Touch & Sleeved Cards**SellCCG**$39.27**4.7★**▲ 94%**](https://www.amazon.com/dp/B0FSB5MNWJ) [**BCW Card Sorting Tray - 2 ct | 24-Cell Trading Card Organizer for TCG & Sports Cards | Compatible with Popular Games Like Pokmon Baseball and Magic Cards | Lightweight Card Sorter Tray**BCW**$41.26**4.1★**▲ 68%**](https://www.amazon.com/dp/B0F4LCRF13)
**~~View all trending →~~**
## **What buyers say about card sorting tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good Quality”*
**Strength**11%
*“not to flimsy as they look in the photo”*
**Value For Money**10%
*“Good value”*
**Collectibles**9%
*“This tray has made collecting/sorting so much more enjoyable”*
**Ease Of Use**9%
*“easy to use”*
**Durability**7%
*“durable enough to handle regular use”*
**Storage Capacity**4%
*“They can be stacked for easy storage”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Material Quality**3%
*“The material of the tray is a strong plastic thats very smooth”*
**Size-Overall**3%
*“perfect size”*
### **What buyers complain about **
**Value For Money**15%
*“It is more expensive than the others”*
**Strength**13%
*“Less sturdy than I expected”*
**Thickness**10%
*“Plastic is not super thick”*
**Material Quality**8%
*“very thin material”*
**Quality-Overall**7%
*“Low quality”*
**Durability**6%
*“I expected something somewhat durable”*
**Size-Overall**3%
*“Will only fit cards without any sleeves”*
**Display-Overall**2%
*“If you bump the display stand when up all the cards fall off”*
**Ethical Trade/Fair Trade**2%
*“This product is kinda a scam”*
**Design-Overall**2%
*“Flaw in design”*
### **Top return reasons **
**Size-Overall**32%
**Material Quality**12%
**Defective Material/Parts**10%
**Strength**9%
**Quality-Overall**6%
**Value For Money**5%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Mechanism Issues**4%
**Thin**2%
## **Common questions**
- **Is card sorting tray profitable to sell on Amazon United States?**
- The niche generates $419K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the card sorting tray niche?**
- 11 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in card sorting tray?**
- Top complaints mined from reviews: Value For Money, Strength, Thickness. The return rate is 1.4%.
- **When does demand for card sorting tray peak?**
- Demand peaks in May–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the card sorting tray niche?**
- Listings span $9.33–$41.26; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.
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