---
title: "Search terms — card deck holder - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/card-deck-holder/search-terms"
last_updated: "2026-08-08T13:03:56.883Z"
locale: en
meta:
  description: "Niche score 52/100 · $55K/yr market · 100K searches/yr · $13.29 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $55K/yr market · 100K searches/yr · $13.29 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — card deck holder - Flapen"
---

# **card deck holder**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 26Conversion 51Competition 83Returns 73Price range 66Avg price 61Brand share 93Review moat 69Quality gap 24

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****741.72**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.77–$33.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$55K**

$55K/yr · 100K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms