---
title: "Search terms — cakey - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/cakey/search-terms"
last_updated: "2026-08-08T11:42:49.841Z"
locale: en
meta:
  description: "Niche score 41/100 · $77K/yr market · 190K searches/yr · $20.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $77K/yr market · 190K searches/yr · $20.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cakey - Flapen"
---

# **cakey**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 13Conversion 25Competition 77Returns 80Price range 84Avg price 89Brand share 1Review moat 62Quality gap 20

**Avg price**

**Great****$20.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.48–$49.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****1,013.73**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$77K**

$77K/yr · 190K searches

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms