---
title: "Products — butterfly craft - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/butterfly-craft/products"
last_updated: "2026-08-08T11:06:58.949Z"
locale: en
meta:
  description: "Niche score 48/100 · $72K/yr market · 183K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $72K/yr market · 183K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — butterfly craft - Flapen"
---

# **butterfly craft**

**Skip it**

A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 22Conversion 44Competition 74Returns 67Price range 54Avg price 43Brand share 88Review moat 51Quality gap 33

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.00–$27.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,443.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.21**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$72K**

$72K/yr · 183K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products