---
title: "Butterfly Craft — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/butterfly-craft"
last_updated: "2026-08-08T13:27:10.642Z"
locale: en
meta:
description: "Niche score 48/100 · $72K/yr market · 183K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $72K/yr market · 183K searches/yr · $11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly Craft — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly craft**
**Skip it**
A small market ($72K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 22Conversion 44Competition 74Returns 67Price range 54Avg price 43Brand share 88Review moat 51Quality gap 33
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.00–$27.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,443.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.21**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 183K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly craft is a $72K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly craft market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$67K–$90K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#511**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**39 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**47%**
Top 20: 79%
**Top-5 click share**
**41%**
Top 20: 75%
**Open market**
**49%**
- QUPIVA15% - SAOROPEB13% - Opseam10% - salbsever5% - LET'S RESIN4% - LUSTRIB4%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -6.8% search growth over the last 90 days.
5K3KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Apr · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/butterfly-craft/trend)
## **Top butterfly craft search terms**
- **butterfly craft**31K/yr-7.4%1.6% conv. - **mini butterflies**20K/yr-9.6%2.1% conv. - **craft butterflies**15K/yr-6.6%1.9% conv. - **plastic butterflies**14K/yr-13.7%2.3% conv. - **butterfly crafts**12K/yr-10.5%1.5% conv. - **realistic butterflies**11K/yr-5.9%1.2% conv. - **small butterflies for crafts**11K/yr-14.4%2.2% conv. - **fake butterfly**11K/yr-8.4%1.9% conv. - **small butterflies**9K/yr+0.9%1.4% conv. - **butterfly trinkets**8K/yr+25.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/butterfly-craft/search-terms)
## **Top butterfly craft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60Pcs Mini Resin Butterflies Miniature Dollhouse Accessories Tiny Butterflies for Crafts Mini Resin Animals Figurines for DIY Fairy Garden Dollhouse Micro Landscaping Decoration**QUPIVA**$4.99**4.5★868 rev](https://www.amazon.com/dp/B0D1VDSTL7) [2**OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Colorful 24)**Opseam**$6.67**4.7★5,020 rev](https://www.amazon.com/dp/B09YY1D5T7) [3**SAOROPEB 3D Butterfly Wall Decor - 48 Pcs 4 Styles 3 Sizes Gold Butterfly Decorations for Birthday & Party Celebrations Removable Stickers**SAOROPEB**$6.37**4.6★24,194 rev](https://www.amazon.com/dp/B095P43V29) [4**SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Colorful)**SAOROPEB**$5.63**4.7★1,590 rev](https://www.amazon.com/dp/B0CLTQSY54) [5**60 Pcs Butterflies for Crafts Organza Fabric Butterfly Appliques Colorful 3D Lace Butterfly 2 Layers Wall Decoration for DIY Wedding Party Decoration Clothes Ornament Home Decor 10 Styles**salbsever**$7.08**4.6★183 rev](https://www.amazon.com/dp/B0D1BJT39V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WLLHYF 200 Pcs Mini Resin Butterflies Tiny Butterfly Figurines for Crafts DIY Fairy Garden Dollhouse Micro Landscaping Decoration Nail Charms**WLLHYF**$6.88**25 rev11mo ago](https://www.amazon.com/dp/B0FMRYQ97Z) [**GGSTDDUP 200 Pcs Mini Resin Butterflies Random Tiny Butterflies Miniature Animal Figurines for DIY Cake Decoration Ornaments Crafts Moss Landscape**GGSTDDUP**$6.47**23 rev1y ago](https://www.amazon.com/dp/B0FJXH8MHZ) [**100PCS Beautiful Mini Butterflies for Crafts Heads Organza Butterfly Set**LUSTRIB**$7.97**33 rev1y ago](https://www.amazon.com/dp/B0FB41GWCX) [**Miniature Micro Resin Ladybug Butterfly Bee Set Dollhouse Miniature Flatback Cabochon Bugs for Spring Fairy Garden Terrarium Scrapbook Nail Art Mini Micro Landscaping Decoration (32 PCS)**Peachcor**$9.91**74 rev1y ago](https://www.amazon.com/dp/B0F43JVP84) [**Winlyn 24 Sets Butterfly Craft Kits DIY 3D Rainbow Butterfly Ornaments Decorations Art Set Foam Stickers Arts and Crafts for Kids Spring Summer Camping Party Classroom Activities Art Project**Winlyn**$19.59**40 rev1y ago](https://www.amazon.com/dp/B0DQ19LWXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SmilerSmile 12pcs Plastic Butterflies Toy Butterfly Action Figures Art Decoration Removable Reusable for Cake Topper (Butterfly)**SmilerSmile**$8.47**4.7★**▲ 43%**](https://www.amazon.com/dp/B09JKD8BZG) [**100PCS Beautiful Mini Butterflies for Crafts Heads Organza Butterfly Set**LUSTRIB**$7.97**4.4★**▲ 34%**](https://www.amazon.com/dp/B0FB41GWCX) [**Miniature Micro Resin Ladybug Butterfly Bee Set Dollhouse Miniature Flatback Cabochon Bugs for Spring Fairy Garden Terrarium Scrapbook Nail Art Mini Micro Landscaping Decoration (32 PCS)**Peachcor**$9.91**4.5★**▲ 33%**](https://www.amazon.com/dp/B0F43JVP84) [**WLLHYF 200 Pcs Mini Resin Butterflies Tiny Butterfly Figurines for Crafts DIY Fairy Garden Dollhouse Micro Landscaping Decoration Nail Charms**WLLHYF**$6.88**4.3★**▲ 33%**](https://www.amazon.com/dp/B0FMRYQ97Z) [**SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Colorful)**SAOROPEB**$5.63**4.7★**▲ 29%**](https://www.amazon.com/dp/B0CLTQSY54)
**~~View all trending →~~**
## **What buyers say about butterfly craft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Vibrant colors”*
**Quality-Overall**13%
*“Amazing quality”*
**Value For Money**9%
*“Great value”*
**Design-Overall**7%
*“They are perfect for decor”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Ease Of Use**6%
*“Easy To Use”*
**Magnetic Strength/Adsorption**4%
*“Theyre easy to attach with the magnets”*
**Adhesion/Stickiness**4%
*“good adhesive”*
**Durability**4%
*“Very Durable Live The Designs”*
**Fun/Entertainment Experience**3%
*“a lot of creative fun”*
### **What buyers complain about **
**Size-Overall**27%
*“Smaller than expected”*
**Adhesion/Stickiness**18%
*“No adhesive”*
**Color**7%
*“Lost color very quick”*
**Quality-Overall**6%
*“Arrives broken and pretty damaged - very disappointed by the quality”*
**Durability**4%
*“just couldnt get them not to break”*
**Strength**3%
*“dont hold well”*
**Magnetic Strength/Adsorption**3%
*“Poor Magnet Strength”*
**Value For Money**2%
*“a little too expensive”*
**Advertised Vs Actual Product**2%
*“Watch what you purchase from vendors. They dont fold like the picture”*
**Material Quality**1%
*“The bodies are a little plastic”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**9%
**Color**8%
**Adhesion/Stickiness**7%
**Value For Money**6%
**Quality-Overall**4%
**Material Quality**4%
**Defective Material/Parts**3%
**Magnetic Strength/Adsorption**2%
**Strength**2%
## **Common questions**
- **Is butterfly craft profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 44 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the butterfly craft niche?**
- 39 brands and 56 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in butterfly craft?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 2.3%.
- **When does demand for butterfly craft peak?**
- Demand peaks in Mar–Apr; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the butterfly craft niche?**
- Listings span $4.00–$27.70; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 1,444 reviews — the moat a new listing must climb.
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