---
title: "Bulk Dice — $163K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bulk-dice"
last_updated: "2026-08-08T06:52:55.064Z"
locale: en
meta:
description: "Niche score 50/100 · $163K/yr market · 126K searches/yr · $21.01 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $163K/yr market · 126K searches/yr · $21.01 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulk Dice — $163K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk dice**
**Worth a look**
Shows a sweet-spot price point ($21.01 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 34Growth 20Conversion 68Competition 52Returns 86Price range 85Avg price 90Brand share 62Review moat 40Quality gap 15
**Avg price**
**Great****$21.01**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.05–$77.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,453.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$163K**
$163K/yr · 126K searches
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bulk dice is a $163K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk dice market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$210K–$263K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**26%**
- Rerdeim31% - SLSESIN12% - Seifar9% - CiaraQ8% - jrceliy8% - QMay6%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -9.6% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/bulk-dice/trend)
## **Top bulk dice search terms**
- **bulk dice**60K/yr-8.8%4.4% conv. - **dice bulk**39K/yr-10.0%7.9% conv. - **bag of dice**15K/yr-0.3%4.6% conv. - **100 dice**7K/yr-14.8%5.4% conv. - **dice in bulk**6K/yr-28.2%8.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bulk-dice/search-terms)
## **Top bulk dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$65K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rerdeim 110 Pieces Dice Set Colored Game Bulk Dices Colorful Dices 6 Sided Dice for Classroom Teaching Board Game Playing Rolling Small Six Sided 11 Color Red Yellow Blue Green and More**Rerdeim**$8.17**4.7★1,595 rev](https://www.amazon.com/dp/B0CDMCMMT2) [2**120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching**Seifar**$9.73**4.6★300 rev](https://www.amazon.com/dp/B0DTHJNC4B) [3**100 Pieces Dice Set 16MM Standard White Opaque Six Sided Dice with Pouch**SLSESIN**$7.87**4.8★325 rev](https://www.amazon.com/dp/B0CLS6MT1X) [4**50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom**jrceliy**$7.01**4.6★3,537 rev](https://www.amazon.com/dp/B09VZ6N9GL) [5**CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games**CiaraQ**$25.57**4.9★2,647 rev](https://www.amazon.com/dp/B09HH87PKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Riaaorr 100 Pack 16mm Colored Dot Game Dice Set with 10-Grid Storage Box**Riaaorr**$6.05**9 rev5mo ago](https://www.amazon.com/dp/B0GQ6NTT57) [**Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color**Rerdeim**$6.69**227 rev10mo ago](https://www.amazon.com/dp/B0FRMX4LYG) [**Yilloog 70 Pcs Dice Sets Bulk Polyhedral Dice Bulk with Drawstring Bag Multi Role Playing Table Game D4 D6 D8 D10 D12 D20 (Basic Style)**Yilloog**$15.87**11 rev10mo ago](https://www.amazon.com/dp/B0FQW7FYRN) [**QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag**QMay**$30.89**10,216 rev12mo ago](https://www.amazon.com/dp/B0FKSQX9FF) [**Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math**Rerdeim**$7.23**233 rev1y ago](https://www.amazon.com/dp/B0FBM4S11Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Riaaorr 100 Pack 16mm Colored Dot Game Dice Set with 10-Grid Storage Box**Riaaorr**$6.05**4.8★**▲ 330%**](https://www.amazon.com/dp/B0GQ6NTT57) [**QMay 35 Sets Polyhedral Dice - 245 Pcs (35 X 7) DND Dice + 1 Large Dice Bag**QMay**$36.24**4.8★**▲ 102%**](https://www.amazon.com/dp/B0FKSQWDN7) [**Yilloog 70 Pcs Dice Sets Bulk Polyhedral Dice Bulk with Drawstring Bag Multi Role Playing Table Game D4 D6 D8 D10 D12 D20 (Basic Style)**Yilloog**$15.87**5.0★**▲ 81%**](https://www.amazon.com/dp/B0FQW7FYRN) [**120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching**Seifar**$9.73**4.6★**▲ 52%**](https://www.amazon.com/dp/B0DTHJNC4B) [**Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color**Rerdeim**$6.69**4.8★**▲ 45%**](https://www.amazon.com/dp/B0FRMX4LYG)
**~~View all trending →~~**
## **What buyers say about bulk dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Good color variety”*
**Value For Money**16%
*“Great deal”*
**Quality-Overall**15%
*“the bag was great quality”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Fun/Entertainment Experience**6%
*“Fun for the family”*
**Size-Overall**5%
*“consistent size”*
**Educational-Overall**4%
*“versatile classroom tool”*
**Trivia Games**2%
*“Super fun game”*
**Ease Of Use**2%
*“They're easy to use”*
**Durability**2%
*“They wont crack”*
### **What buyers complain about **
**Size-Overall**53%
*“Wrong size”*
**Quality-Overall**6%
*“bad quality control”*
**Color**3%
*“Some of the sets are very light colored”*
**Weight Light**2%
*“dice were way too light in weight”*
**Functionality-Overall**1%
*“They roll. They stop”*
**Weight Heavy**1%
*“Although I don't think they are weighted properly”*
**Strength**1%
*“Unfortunately, the case they come in is flimsy”*
**Shape/Style**1%
*“there are literally 10 that aren't of the exact style”*
**Defective Material/Parts**1%
*“However some of the dice have physical defects. destroyed”*
**Shrinkage Resistance**1%
*“Shrinkification doesn't work on dice”*
### **Top return reasons **
**Size-Overall**81%
**Color**5%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Quality-Overall**2%
**Defective Material/Parts**1%
**Shape/Style**1%
**Weight Light**1%
**Functionality-Overall**0%
**Ease Of Use**0%
## **Common questions**
- **Is bulk dice profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bulk dice niche?**
- 14 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in bulk dice?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.5%.
- **When does demand for bulk dice peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bulk dice niche?**
- Listings span $6.05–$77.59; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.
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