---
title: "Search terms — build a buddy - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/build-a-buddy/search-terms"
last_updated: "2026-08-08T13:30:11.956Z"
locale: en
meta:
  description: "Niche score 38/100 · $36K/yr market · 22K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $36K/yr market · 22K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — build a buddy - Flapen"
---

# **build a buddy**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 50Conversion 76Competition 11Returns 70Price range 93Avg price 95Brand share 0Review moat 30Quality gap 18

**Avg price**

**Incredible****$23.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.65–$31.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+20.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,489.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$36K**

$36K/yr · 22K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms