---
title: "Bucky Barnes — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bucky-barnes"
last_updated: "2026-08-08T00:39:00.531Z"
locale: en
meta:
description: "Niche score 44/100 · $57K/yr market · 243K searches/yr · $25.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $57K/yr market · 243K searches/yr · $25.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bucky Barnes — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **bucky barnes**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 12Competition 66Returns 89Price range 87Avg price 95Brand share 44Review moat 68Quality gap 18
**Avg price**
**Incredible****$25.59**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.90–$99.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****785.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$57K**
$57K/yr · 243K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bucky barnes is a $57K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bucky barnes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#19,871**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **32%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**17%**
- Funko51% - BWWKTOP11% - HWC Trading6% - Cardboard People6% - Marvel5% - Generic4% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/bucky-barnes/trend)
## **Top bucky barnes search terms**
- **bucky barnes**134K/yr-10.6%0.4% conv. - **bucky barnes funko pop**35K/yr-11.2%1.1% conv. - **winter soldier funko pop**21K/yr-11.5%0.9% conv. - **bucky barnes merch**23K/yr-27.5%0.2% conv. - **bucky barnes plush**7K/yr-15.6%0.0% conv. - **bucky barnes keychain**6K/yr+10.2%0.0% conv. - **bucky funko pop**6K/yr-17.3%1.5% conv. - **bucky barnes funko**3K/yr-3.6%1.5% conv. - **funko pop winter soldier**3K/yr-28.1%0.2% conv. - **winter soldier funko**3K/yr-17.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bucky-barnes/search-terms)
## **Top bucky barnes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Marvel: Year of The Shield - The Winter Soldier Amazon Exclusive**Funko**$67.68**4.9★5,952 rev](https://www.amazon.com/dp/B08NW1D6MT) [2**Funko Pop! Marvel: Avengers Infinity War - Bucky Barnes with Weapon Multicolor Standard**Funko**$20.17**4.8★2,945 rev](https://www.amazon.com/dp/B07G4YYKG2) [3**BWWKTOP Bucky Tote Bag Superheros Barnes Fans Gift Even When I Had Nothing White Wolf Shoulder Bag Bucky Merch (YOURE MY MSSION BL)**BWWKTOP**$15.10**4.7★31 rev](https://www.amazon.com/dp/B0D9M2HZRS) [4**Funko Collectible Figure POP Marvel: Falcon and The Winter Soldier - Winter Soldier (Zone 73) Multicolor 3.75 inches 51629**Funko**$20.19**4.8★1,761 rev](https://www.amazon.com/dp/B08KGQ8Y5H) [5**POP Funko Marvel: The Falcon and The Winter Soldier - Winter Soldier Multicolor 3.75 inches Standard**Funko**$14.42**4.9★3,476 rev](https://www.amazon.com/dp/B08KGS8938)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Thunderbolts Bucky Barnes Showcase Poster T-Shirt**Marvel**$19.70**13 rev1y ago](https://www.amazon.com/dp/B0FCVDD9RD) [**Wocloey Bucky Barnes Costume Gloves Cosplay Halloween Accessories**Wocloey**$15.10**8 rev1y ago](https://www.amazon.com/dp/B0FBGNC5DX) [**Cardboard People Bucky Barnes Life Size Cardboard Cutout Standup - Thunderbolts* (2025 Film)**Cardboard People**$49.66**18 rev1y ago](https://www.amazon.com/dp/B0F4643SST) [**Febremdy Bucky Barnes Steven Rogers Cosplay Costume Dog Tag Necklace Stainless Steel Chain (silver Bucky)**Febremdy**$16.01**8 rev1y ago](https://www.amazon.com/dp/B0DZNP3JQ1) [**Funko POP! Marvel: Thunderbolts - Bucky Barnes**Funko**$16.43**434 rev1y ago](https://www.amazon.com/dp/B0D98TL6ZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Avengers Captain America Shield Key Ring**Monogram**$10.62**4.6★**▲ 230%**](https://www.amazon.com/dp/B0050B4032) [**Loungefly x Marvel Winter Soldier Cosplay Backpack**Loungefly**$99.68**4.9★**▲ 228%**](https://www.amazon.com/dp/B08NSDDB74) [**BWWKTOP Bucky Tote Bag Superheros Barnes Fans Gift Even When I Had Nothing White Wolf Shoulder Bag Bucky Merch (YOURE MY MSSION BL)**BWWKTOP**$15.10**4.7★**▲ 151%**](https://www.amazon.com/dp/B0D9M2HZRS) [**Febremdy Bucky Barnes Steven Rogers Cosplay Costume Dog Tag Necklace Stainless Steel Chain (silver Bucky)**Febremdy**$16.01**5.0★**▲ 128%**](https://www.amazon.com/dp/B0DZNP3JQ1) [**Funko POP Marvel: The Falcon and The Winter Soldier - Falcon Multicolor Standard**Funko**$9.70**4.8★**▲ 120%**](https://www.amazon.com/dp/B08KGSF6T1)
**~~View all trending →~~**
## **What buyers say about bucky barnes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“honestly just really well made”*
**Value For Money**25%
*“Worth the money”*
**Collectibles**9%
*“Collects”*
**Gifting Purpose**7%
*“Great gift”*
**Durability**6%
*“its so durable”*
**Material Quality**6%
*“So excited it is 100% cotton as well”*
**Chain/Key Quality**6%
*“long chain”*
**Drop/Impact Protection**3%
*“protector is heavy duty”*
**Engraving/Paint/Sublimation**2%
*“the paint quality is amazing”*
**Display-Overall**1%
*“is perfect for display”*
### **What buyers complain about **
**Advertised Vs Actual Product**30%
*“Does not look like the image”*
**Size-Overall**20%
*“My biggest complaint is that this time around the shield is smaller than the original”*
**Durability**10%
*“Less than a month with sporadic use since I work from home”*
**Color**10%
*“Color Issues”*
**Material Quality**10%
*“99c plastic garbage”*
**Brightness/Shine/Glow**5%
*“Doesnt necessarily glow in the dark”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**22%
**Value For Money**13%
**Shoulder Fit**5%
**Scratch Resistance**4%
**Weight Light**3%
**Durability**3%
**Mechanism Issues**3%
**Chest Fit**3%
**Sleeve Fit**3%
## **Common questions**
- **Is bucky barnes profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bucky barnes niche?**
- 14 brands and 155 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in bucky barnes?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 1.3%.
- **When does demand for bucky barnes peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the bucky barnes niche?**
- Listings span $5.90–$99.68; the average listing price is $25.59 (sweet spot $15–$100). The average incumbent carries 786 reviews — the moat a new listing must climb.
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