---
title: "Brooklyn 99 — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/brooklyn-99"
last_updated: "2026-08-07T01:33:51.617Z"
locale: en
meta:
description: "Niche score 41/100 · $18K/yr market · 54K searches/yr · $15.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $18K/yr market · 54K searches/yr · $15.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brooklyn 99 — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **brooklyn 99**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 16Conversion 27Competition 52Returns 72Price range 63Avg price 77Brand share 56Review moat 96Quality gap 30
**Review moat**
**Incredible****82.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.60**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.06–$33.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$18K**
$18K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, brooklyn 99 is a $18K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brooklyn 99 market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$31K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#85,732**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **57%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**24%**
- Funko42% - JXGZSO10% - NBC8% - Little People COLLECTOR6% - ZCXDF6% - TOPBIRD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/brooklyn-99/trend)
## **Top brooklyn 99 search terms**
- **brooklyn 99 merch**23K/yr-10.6%1.8% conv. - **brooklyn 99 funko pop**13K/yr-32.9%2.0% conv. - **brooklyn nine nine merch**4K/yr-6.5%0.5% conv. - **funko pop brooklyn 99**7K/yr-17.9%2.9% conv. - **brooklyn 99 gifts**3K/yr-36.3%0.8% conv. - **brooklyn 99 merchandise**3K/yr+13.7%1.6% conv. - **brooklyn nine-nine merch**963/yr-6.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/brooklyn-99/search-terms)
## **Top brooklyn 99 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7388%$1K12%$2K16%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! TV: Brooklyn Nine-Nine - Terry w/Yogurt**Funko**$9.54**4.8★244 rev](https://www.amazon.com/dp/B0B6GLYRBS) [2**Funko POP TV: Brooklyn Nine Nine - Stressed Amy Santiago - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$12.58**4.8★174 rev](https://www.amazon.com/dp/B0B6GFLWL5) [3**Funko POP! TV: Brooklyn Nine-Nine - Charles**Funko**$8.98**4.7★230 rev](https://www.amazon.com/dp/B0B6GCBDRG) [4**JXGZSO 2 Pairs Cool Cool No Doubt No Doubt Socks Fans Gift (Cool No Doubt)**JXGZSO**$14.36**4.6★16 rev](https://www.amazon.com/dp/B08TLK43GL) [5**Little People Collector Brooklyn Nine-Nine TV Series Special Edition Set for Adults & Fans 4 Figures in Display Package**Little People COLLECTOR**$23.55**4.9★220 rev](https://www.amazon.com/dp/B0BSMDJGXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VAMSII Brooklyn Inspired Gift Please Do Not Disturb Im Watching B-99 Gift For TV Show Fans**VAMSII**$13.63**1 rev1y ago](https://www.amazon.com/dp/B0F2F4ZDFK) [**Funko POP! TV: Brooklyn Nine-Nine - Terry w/Yogurt**Funko**$9.54**244 rev1y ago](https://www.amazon.com/dp/B0B6GLYRBS) [**Funko POP TV: Brooklyn Nine Nine - Stressed Amy Santiago - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$12.58**174 rev1y ago](https://www.amazon.com/dp/B0B6GFLWL5) [**Funko POP! TV: Brooklyn Nine-Nine - Charles**Funko**$8.98**230 rev1y ago](https://www.amazon.com/dp/B0B6GCBDRG) [**Funko POP! & Buddy: Brooklyn Nine-Nine - Captain Holt w/Dog**Funko**$17.96**394 rev1y ago](https://www.amazon.com/dp/B0B6G9MHQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pop Threads Brooklyn 99 Inspired Infant Bodysuit for Cool Babies Grey 6M**Pop Threads**$14.99**0.0★**▲ 390%**](https://www.amazon.com/dp/B0BSP1VR6X) [**BWWKTOP Brooklyn Comedy TV Show Tote Bag Jack Fans Gifts I Want It That Way Inspired Shoulder Bag Brooklyn Merchandise (12345 TG)**BWWKTOP**$17.07**5.0★**▲ 179%**](https://www.amazon.com/dp/B0BY8R9W4B) [**JXGZSO 2 Pairs Cool Cool No Doubt No Doubt Socks Fans Gift (Cool No Doubt)**JXGZSO**$14.36**4.6★**▲ 163%**](https://www.amazon.com/dp/B08TLK43GL) [**LEVLO Brooklyn 99 Canvas Tote Bag - Tv Gina Fans Gift Jake Reusable Grocery Bag - Merchandise**LEVLO**$15.88**4.4★**▲ 132%**](https://www.amazon.com/dp/B0CKK7VWF2) [**VAMSII Brooklyn Inspired Gift Please Do Not Disturb Im Watching B-99 Gift For TV Show Fans**VAMSII**$13.63**5.0★**▲ 109%**](https://www.amazon.com/dp/B0F2F4ZDFK)
**~~View all trending →~~**
## **What buyers say about brooklyn 99**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**50%
*“My grandson loved his gift for Christmas”*
**Size-Overall**14%
*“Fit is great”*
**Advertised Vs Actual Product**14%
*“Everything I expected”*
**Washability**8%
*“has held up to multiple washings”*
**Quality-Overall**8%
*“The item it self is perfect”*
**Soft Feel**6%
*“the fabric is soft”*
### **What buyers complain about **
**Durability**50%
*“he died and ive missed him since the day he died”*
**Unsustainable Design**25%
*“the design is already damaged”*
**Quality-Overall**25%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**14%
**Display-Overall**9%
**Scratch Resistance**9%
**Neck Fit**5%
**Material Quality**5%
**Product Condition**5%
**Print Quality**2%
**Color**2%
**Chest Fit**2%
## **Common questions**
- **Is brooklyn 99 profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the brooklyn 99 niche?**
- 21 brands and 55 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in brooklyn 99?**
- Top complaints mined from reviews: Durability, Unsustainable Design, Quality-Overall. The return rate is 2.1%.
- **When does demand for brooklyn 99 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the brooklyn 99 niche?**
- Listings span $4.06–$33.72; the average listing price is $15.60 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.
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