---
title: "Search terms — boys craft - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/boys-craft/search-terms"
last_updated: "2026-08-07T17:09:07.475Z"
locale: en
meta:
  description: "Niche score 49/100 · $40K/yr market · 39K searches/yr · $18.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $40K/yr market · 39K searches/yr · $18.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — boys craft - Flapen"
---

# **boys craft**

**Skip it**

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 27Conversion 61Competition 57Returns 84Price range 70Avg price 85Brand share 79Review moat 27Quality gap 35

**Avg price**

**Great****$18.95**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.88–$34.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,781.34**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$40K**

$40K/yr · 39K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms