---
title: "Boys Coloring Book — $369K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/boys-coloring-book"
last_updated: "2026-08-08T13:25:31.163Z"
locale: en
meta:
description: "Niche score 43/100 · $369K/yr market · 388K searches/yr · $10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $369K/yr market · 388K searches/yr · $10.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boys Coloring Book — $369K/yr Amazon US Niche (2026) - Flapen"
---
# **boys coloring book**
**Skip it**
Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 16Conversion 85Competition 18Returns 96Price range 55Avg price 34Brand share 17Review moat 70Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****694.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.19–$27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$369K**
$369K/yr · 388K searches
**Avg price**
**Okay****$10.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boys coloring book is a $369K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boys coloring book market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$302K–$403K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Bendon63% - Minecraft9% - Newluck9% - ZICOTO7% - Crayola6% - Marvel5% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -19.0% search growth over the last 90 days.
25K15KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/boys-coloring-book/trend)
## **Top boys coloring book search terms**
- **minecraft coloring book**107K/yr-21.5%7.3% conv. - **coloring books for boys**52K/yr-17.2%2.4% conv. - **boys coloring book**44K/yr-20.3%2.0% conv. - **coloring book for boys**30K/yr-17.6%1.5% conv. - **boy coloring books**22K/yr-14.4%1.9% conv. - **minecraft coloring book for boys 6-8**19K/yr-29.3%10.7% conv. - **boys coloring books**15K/yr-8.5%2.6% conv. - **coloring book boys**14K/yr-13.0%2.2% conv. - **coloring books for boys ages 4-8**14K/yr-16.2%4.4% conv. - **boys coloring books ages 4-6**14K/yr-34.1%3.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/boys-coloring-book/search-terms)
## **Top boys coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$74K30%$111K40%$148K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bendon Coloring Book**Bendon**$5.14**4.7★746 rev](https://www.amazon.com/dp/B0DYKCVBS8) [2**Bendon Minecraft Coloring Book | Activity Book | Minecraft Pixel Art | Video Game Coloring Books | Officially Licensed (Coloring Book)**Bendon**$5.86**4.6★230 rev](https://www.amazon.com/dp/B0FV4ZM8CD) [3**Hot Wheels Super Speed Coloring Book - Big Fun Book to Color Hot Wheels Coloring Book Boys Arts and Crafts Activity Coloring for Kids Birthday Party Favors 80 Coloring Pages**Newluck**$4.19**4.7★426 rev](https://www.amazon.com/dp/B0BYPK7TX2) [4**ZICOTO Fun Coloring Books for Kids Set of 3 - Exciting Dinosaur Space & Trucks Coloring Book for Boys Ages 4-8 - Easy to Color Gift for Travel with Cute Themes for Your Creative Little Toddler 1-3**ZICOTO**$9.54**4.8★650 rev](https://www.amazon.com/dp/B0FDKSMFJJ) [5**Minecraft Coloring Book Set for Boys - Activity Bundle + Stickers Crayons**Minecraft**$8.10**4.7★109 rev](https://www.amazon.com/dp/B084P1N3VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bendon Minecraft Coloring Activity Book and Sticker Set for Kids**Bendon**$9.90**280 rev3mo ago](https://www.amazon.com/dp/B0GYT71PC3) [**12 Bulk Superhero Coloring Books for Boys Ages 4-8 Bundle**Bendon**$19.87**4 rev7mo ago](https://www.amazon.com/dp/B0G62MDM4M) [**Minecraft Coloring Book for Adults and Kids Black & White Sheets Velvet Coloring Pages Stickers Washable Markers**Innovative Designs**$11.62**27 rev8mo ago](https://www.amazon.com/dp/B0G1661X3P) [**Bendon Minecraft Coloring Book | Activity Book | Minecraft Pixel Art | Video Game Coloring Books | Officially Licensed (Coloring Book)**Bendon**$5.86**230 rev9mo ago](https://www.amazon.com/dp/B0FV4ZM8CD) [**ZICOTO Fun Coloring Books for Kids Set of 3 - Exciting Dinosaur Space & Trucks Coloring Book for Boys Ages 4-8 - Easy to Color Gift for Travel with Cute Themes for Your Creative Little Toddler 1-3**ZICOTO**$9.54**650 rev1y ago](https://www.amazon.com/dp/B0FDKSMFJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bendon Minecraft Coloring Activity Book and Sticker Set for Kids**Bendon**$9.90**4.6★**▲ 490%**](https://www.amazon.com/dp/B0GYT71PC3) [**12 Bulk Superhero Coloring Books for Boys Ages 4-8 Bundle**Bendon**$19.87**4.1★**▲ 234%**](https://www.amazon.com/dp/B0G62MDM4M) [**Minecraft Coloring Book for Adults and Kids Black & White Sheets Velvet Coloring Pages Stickers Washable Markers**Innovative Designs**$11.62**4.8★**▲ 163%**](https://www.amazon.com/dp/B0G1661X3P) [**Bendon Minecraft Coloring Book | Minecraft Imagine Ink | Mine Craft Coloring Books | Mine Craft Pixel Imagine Ink | Video Games Coloring | Mess Free Marker | Officially Licensed**Bendon**$6.72**4.6★**▲ 159%**](https://www.amazon.com/dp/B0FDF6V63C) [**Bendon Minecraft Coloring Book | Activity Book | Minecraft Pixel Art | Video Game Coloring Books | Officially Licensed (Coloring Book)**Bendon**$5.86**4.6★**▲ 57%**](https://www.amazon.com/dp/B0FV4ZM8CD)
**~~View all trending →~~**
## **What buyers say about boys coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“I enjoyed coloring together”*
**Fun/Entertainment Experience**19%
*“So fun”*
**Gifting Purpose**15%
*“Great Xmas gift”*
**Quality-Overall**13%
*“Quality of the book is nice and not flimsy”*
**Value For Money**8%
*“Not too expensive”*
**Size-Overall**8%
*“great size”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Drawing Experience**2%
*“Great for kids who like to draw”*
**Portability**1%
*“Perfect for something to do on the road”*
**Durability**1%
*“Seems to be holding up well”*
### **What buyers complain about **
**Size-Overall**17%
*“However, the description is misleading stating that the size is jumbo”*
**Thickness**12%
*“It is thin and greyish white”*
**Quality-Overall**9%
*“Very cheap quality”*
**Advertised Vs Actual Product**9%
*“Looks are deceiving”*
**Value For Money**9%
*“Not worth the price”*
**Fun/Entertainment Experience**6%
*“the kids got bored with this pretty fast”*
**Color**6%
*“It was more coloring”*
**Functionality-Overall**6%
*“Pen does not work”*
**Thin**3%
*“Very thin and cheap quality”*
### **Top return reasons **
**Value For Money**22%
**Size-Overall**20%
**Advertised Vs Actual Product**19%
**Color**9%
**Quality-Overall**9%
**Product Condition**4%
**Display Colors**4%
**Gifting Purpose**2%
**Print Quality**2%
**Moist/Dry**2%
## **Common questions**
- **Is boys coloring book profitable to sell on Amazon United States?**
- The niche generates $369K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the boys coloring book niche?**
- 7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in boys coloring book?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.8%.
- **When does demand for boys coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the boys coloring book niche?**
- Listings span $4.19–$27.96; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.
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