---
title: "Bluey Reusable Sticker Book — $168K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bluey-reusable-sticker-book"
last_updated: "2026-08-08T08:49:45.153Z"
locale: en
meta:
description: "Niche score 41/100 · $168K/yr market · 288K searches/yr · $11.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $168K/yr market · 288K searches/yr · $11.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Reusable Sticker Book — $168K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey reusable sticker book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 17Conversion 57Competition 43Returns 92Price range 63Avg price 50Brand share 0Review moat 53Quality gap 38
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.89–$30.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,397.35**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$11.99**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$168K**
$168K/yr · 288K searches
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey reusable sticker book is a $168K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey reusable sticker book market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$180K–$240K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#710**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Colorforms85% - Horizon Group USA6% - Melissa & Doug4% - Walenced3% - iGetooy2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/bluey-reusable-sticker-book/trend)
## **Top bluey reusable sticker book search terms**
- **colorforms**132K/yr-11.8%2.9% conv. - **colorforms for kids 2-4**24K/yr+36.1%6.3% conv. - **color forms**20K/yr-12.9%4.0% conv. - **colorforms for toddlers 1-3**15K/yr+2.0%4.8% conv. - **colorforms for kids ages 4-8 girls**20K/yr-49.8%3.5% conv. - **color forms ages 4-8**5K/yr+4.8%4.2% conv. - **bluey reusable sticker book**6K/yr+10.6%9.9% conv. - **colorform**6K/yr-4.2%3.3% conv. - **colorforms for kids**19K/yr-62.0%3.1% conv. - **bluey puffy stickers**3K/yr-20.9%5.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bluey-reusable-sticker-book/search-terms)
## **Top bluey reusable sticker book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$50K40%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorforms Stickers for Kids Sticker Book Farm Picture Playset Arts and Crafts Toddler Stickers Repositionable Pieces for Endless Story Fun for Boys and Girls Ages 3+**Colorforms**$14.78**4.6★512 rev](https://www.amazon.com/dp/B099BPNCQ8) [2**My First Colorforms Miss Weather Set**Colorforms**$10.94**4.3★1,802 rev](https://www.amazon.com/dp/B0110P2QP0) [3**Colorforms Bluey Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+**Colorforms**$7.29**4.6★2,694 rev](https://www.amazon.com/dp/B0B833G55D) [4**Colorforms Picture Play Set for 3+Years - Market**Colorforms**$19.39**4.6★462 rev](https://www.amazon.com/dp/B07NYBH92V) [5**Colorforms Disney Minnie Mouse Box Set Pieces Stick Like Magic! Fun Storytelling Play Ages 3+**Colorforms**$9.86**4.6★2,694 rev](https://www.amazon.com/dp/B09JL15WW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walenced Reusable Sticker Book for Toddlers Travel Stickers for Kids Toddler Craft Activities Toys Birthday Gifts for Boys & Girls**Walenced**$12.64**536 rev1y ago](https://www.amazon.com/dp/B0F6XM9HPR) [**Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up**Horizon Group USA**$8.73**743 rev1y ago](https://www.amazon.com/dp/B0CBSX59GF) [**iGetooy 6 Sets Reusable Sticker Book for Toddlers 1-3 Jelly Sticker Books for Toddlers 2-4 Years Toddler Travel Toys for Kids 2 3 4 Year Old Girls Boys**iGetooy**$13.17**1,098 rev1y ago](https://www.amazon.com/dp/B0DQD2NL8D) [**Walenced Reusable Sticker Book for Toddlers Stickers for Kids Toddler Sticker Book Toddler Craft Activities Toddler Travel Toys Boy Girl Birthday Gifts**Walenced**$10.86**1,120 rev2y ago](https://www.amazon.com/dp/B0D1QHJPQW) [**Colorforms Bluey Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+**Colorforms**$7.29**2,694 rev4y ago](https://www.amazon.com/dp/B0B833G55D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colorforms Disney Frozen Box Set Pieces Stick Like Magic Creative Storytelling Fun! Ages 3+**Colorforms**$11.70**4.6★**▲ 324%**](https://www.amazon.com/dp/B09JL2XDHJ) [**Colorforms Travel Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+**Colorforms**$7.06**4.6★**▲ 245%**](https://www.amazon.com/dp/B0B831RXDZ) [**Colorforms Bluey Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+**Colorforms**$7.29**4.6★**▲ 242%**](https://www.amazon.com/dp/B0B833G55D) [**Colorforms Stickers for Kids 70th Anniversary Box Set - Stickers for Adults Arts and Crafts Scrapbook Stickers Kids Crafts 500+ Kids Stickers Stickers for Boys and Girls Ages 3+**Colorforms**$11.99**4.3★**▲ 178%**](https://www.amazon.com/dp/B09C911YKX) [**Colorforms Disney Minnie Mouse Box Set Pieces Stick Like Magic! Fun Storytelling Play Ages 3+**Colorforms**$9.86**4.6★**▲ 89%**](https://www.amazon.com/dp/B09JL15WW2)
**~~View all trending →~~**
## **What buyers say about bluey reusable sticker book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“Fun for toddlers”*
**Quality-Overall**10%
*“Excellent assortment”*
**Color**9%
*“bright colors”*
**Adhesion/Stickiness**8%
*“They stay adhesive”*
**Recycle/Reuse**7%
*“Cute gift and reusable”*
**Gifting Purpose**6%
*“Decent gift”*
**Portability**4%
*“Foldable and portable”*
**Value For Money**4%
*“A great value for the money”*
**Durability**4%
*“Durable and easy to use”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“They didnt stick well”*
**Quality-Overall**10%
*“Bad quality”*
**Durability**9%
*“a few came apart”*
**Size-Overall**4%
*“This thing is huge”*
**Ease Of Use**3%
*“cant use them”*
**Recycle/Reuse**3%
*“so their reusable-ness is limited”*
**Thickness**3%
*“The jelly stickers are thick”*
**Value For Money**3%
*“Kinda cheap”*
**Fun/Entertainment Experience**2%
*“there are so many in the box that it is difficult to play”*
**Defective Material/Parts**2%
*“Lots of little pieces with it”*
### **Top return reasons **
**Size-Overall**29%
**Adhesion/Stickiness**23%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Product Condition**3%
**Gifting Purpose**2%
**Material Quality**2%
**Ease Of Use**2%
## **Common questions**
- **Is bluey reusable sticker book profitable to sell on Amazon United States?**
- The niche generates $168K/yr across 17 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the bluey reusable sticker book niche?**
- 5 brands and 47 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey reusable sticker book?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.1%.
- **When does demand for bluey reusable sticker book peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the bluey reusable sticker book niche?**
- Listings span $5.89–$30.82; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 1,397 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)