---
title: "Bluey Crafts — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bluey-crafts"
last_updated: "2026-08-06T21:07:14.901Z"
locale: en
meta:
description: "Niche score 43/100 · $64K/yr market · 83K searches/yr · $17.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $64K/yr market · 83K searches/yr · $17.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Crafts — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey crafts**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 12Conversion 54Competition 75Returns 95Price range 79Avg price 81Brand share 11Review moat 34Quality gap 21
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.95–$54.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,059.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$64K**
$64K/yr · 83K searches
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey crafts is a $64K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey crafts market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$87K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**3%**
- Horizon Group USA37% - Crayola27% - Bluey22% - LUV HER6% - Crocs2% - Skillmatics2% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/bluey-crafts/trend)
## **Top bluey crafts search terms**
- **bluey painting kit for kids**13K/yr-31.1%5.3% conv. - **bluey makeup kit for kids**10K/yr-8.1%2.1% conv. - **bluey crayons**7K/yr-24.6%2.2% conv. - **bluey paint**6K/yr-14.9%4.5% conv. - **bluey art set**9K/yr-23.6%4.8% conv. - **crayola bluey**7K/yr-22.8%5.0% conv. - **bluey coloring set**8K/yr-57.1%6.1% conv. - **bluey window art**3K/yr+32.6%15.9% conv. - **bluey crayola**7K/yr-46.7%4.7% conv. - **bluey art kit**4K/yr+7.4%3.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bluey-crafts/search-terms)
## **Top bluey crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey Window Art Suncatchers Kit for Kids to Paint Great at-Home Craft Activity or Birthday Party Idea Toys for Ages 3 4 5 6**Horizon Group USA**$12.84**4.7★1,910 rev](https://www.amazon.com/dp/B09PGV61BW) [2**Bluey Colored Pencils Art Supplies for Boys Girls Drawing Kit Painting School Supplies Art Kit Travel Case Gifts for Kids (Blue 3 Tier)**Bluey**$22.33**4.8★680 rev](https://www.amazon.com/dp/B0CB6SS629) [3**Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+**Crayola**$20.46**4.5★7,576 rev](https://www.amazon.com/dp/B0F6Z1MYM7) [4**Crayola Bluey Create & Color Art Case (75+ Pcs) Bluey Coloring Pages Stickers & Markers Kids Art Kit with Storage Case Ages 5+**Crayola**$14.52**4.8★418 rev](https://www.amazon.com/dp/B0DQLVRP1C) [5**Bluey Paint Your Own Light-Up Figurine Bingo Night Light Toys for Kids Playset Party Decorations Game for Kids Ages 3+ Small**Horizon Group USA**$13.61**4.7★1,918 rev](https://www.amazon.com/dp/B09QQWS4M5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories**Bluey**$13.92**0 rev3mo ago](https://www.amazon.com/dp/B0GXGNQ8SH) [**Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids**Skillmatics**$24.84**22 rev5mo ago](https://www.amazon.com/dp/B0GL8C179D) [**Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids**Bluey**$11.98**6 rev6mo ago](https://www.amazon.com/dp/B0GFBQMKNC) [**Crayola Magic Light Up Bluey Stamper Art Set Toddler Mess Free Coloring & Stamping Kit Bluey Toys Gifts for Ages 3 4 5**Crayola**$15.89**313 rev11mo ago](https://www.amazon.com/dp/B0DTB3742V) [**Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+**Crayola**$20.46**7,576 rev11mo ago](https://www.amazon.com/dp/B0F6Z1MYM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories**Bluey**$13.92**0.0★**▲ 668%**](https://www.amazon.com/dp/B0GXGNQ8SH) [**Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids**Bluey**$11.98**5.0★**▲ 500%**](https://www.amazon.com/dp/B0GFBQMKNC) [**Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids**Skillmatics**$24.84**3.6★**▲ 419%**](https://www.amazon.com/dp/B0GL8C179D) [**Bluey Play Packs | Goodie Bag Loot Bag Fillers | Party Favors**Bluey**$11.01**4.7★**▲ 294%**](https://www.amazon.com/dp/B0F1XGFTXX) [**Bluey Girls Purse Crossbody Bag or Satchel Shoulder Bag with Adjustable Strap Travel Essentials Gifts for Girls (Pink)**Bluey**$24.77**4.6★**▲ 207%**](https://www.amazon.com/dp/B0F29ZRBYG)
**~~View all trending →~~**
## **What buyers say about bluey crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**18%
*“Cute gift”*
**Color**17%
*“The color variety is pretty neat quality”*
**Fun/Entertainment Experience**15%
*“Fun for everyone”*
**Quality-Overall**8%
*“Cute product”*
**Value For Money**6%
*“fair price”*
**Mess Free**5%
*“No mess”*
**Durability**4%
*“it did not break”*
**Advertised Vs Actual Product**3%
*“Item works as advertised”*
**Ease Of Use**3%
*“easy to use”*
**Ease Of Cleaning**2%
*“clean up on her own”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“less sticky over time”*
**Quality-Overall**16%
*“Extremely low quality”*
**Durability**11%
*“not very durable”*
**Size-Overall**8%
*“The size of the markers are smaller than the normal size”*
**Color**6%
*“The Bluey one I just purchased is terrible”*
**Value For Money**4%
*“Kinda cheap”*
**Recycle/Reuse**3%
*“so their reusable-ness is limited”*
**Strength**2%
*“It doesnt feel sturdy”*
**Ease Of Use**2%
*“not easy for small children to separate them”*
**Fun/Entertainment Experience**2%
*“so gets bored or just over it quickly”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**14%
**Color**9%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Quality-Overall**4%
**Gifting Purpose**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is bluey crafts profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 43 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bluey crafts niche?**
- 10 brands and 69 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in bluey crafts?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.0%.
- **When does demand for bluey crafts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the bluey crafts niche?**
- Listings span $4.95–$54.79; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)