---
title: "Bluey Coloring Book — $578K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bluey-coloring-book"
last_updated: "2026-08-06T08:08:12.707Z"
locale: en
meta:
description: "Niche score 44/100 · $578K/yr market · 293K searches/yr · $13.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $578K/yr market · 293K searches/yr · $13.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Coloring Book — $578K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 14Conversion 97Competition 23Returns 95Price range 49Avg price 59Brand share 10Review moat 25Quality gap 24
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$578K**
$578K/yr · 293K searches
**Avg price**
**Good****$13.08**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.95–$24.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,492.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey coloring book is a $578K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey coloring book market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$523K–$654K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#275**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- Horizon Group USA33% - Crayola33% - Bluey19% - Bendon6% - LUV HER5% - Hasbro Gaming2% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — -21.4% search growth over the last 90 days.
18K13KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/bluey-coloring-book/trend)
## **Top bluey coloring book search terms**
- **bluey coloring book**154K/yr-20.9%3.2% conv. - **bluey coloring books for toddlers 1-3**36K/yr-30.4%4.9% conv. - **bluey coloring books for kids ages 4-8**22K/yr-15.8%5.9% conv. - **bluey coloring**21K/yr-16.4%5.0% conv. - **bluey coloring books**11K/yr-21.7%3.6% conv. - **coloring book bluey**7K/yr-0.1%3.0% conv. - **bluey mess free coloring book**6K/yr-13.0%11.6% conv. - **bluey color wonder**7K/yr-8.7%10.2% conv. - **bluey coloring pages**4K/yr-16.8%3.7% conv. - **crayola bluey**7K/yr-22.8%4.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bluey-coloring-book/search-terms)
## **Top bluey coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$58K20%$116K30%$173K40%$231K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Bluey Color Wonder Coloring Set 18 Mess Free Toddler Coloring Pages & 5 Markers Bluey Activity Set for Kids Gift for Toddlers Ages 3+**Crayola**$6.49**4.8★53,121 rev](https://www.amazon.com/dp/B09HR1Q6DP) [2**Bluey Jumbo Coloring and Activity Pad 60 Pages of Activities and Coloring Sheets Includes 10 Crayons and 2 Sticker Sheets Fun Bluey Toys Coloring Books for Kids Ages 4-8 Toddler Travel Toys**Horizon Group USA**$8.95**4.7★743 rev](https://www.amazon.com/dp/B0FFJ6S69P) [3**Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids**Bluey**$6.23**4.0★43 rev](https://www.amazon.com/dp/B0FJZYCS5X) [4**Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring**Horizon Group USA**$4.95**4.7★13,180 rev](https://www.amazon.com/dp/B09PGVGCH5) [5**Bluey Coloring Books for Toddlers Kids 4-8 - 2pk Activity Bundle + Stickers**Bluey**$8.39**4.6★21 rev](https://www.amazon.com/dp/B0FMVQXLYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bendon Official Bluey Imagine Ink Coloring Book Set 2 Pack with Mess-Free Markers 16 Pages 6 Magic Ink Markers Built-in Storage Case Travel Gift for Kids Ages 3+**Bendon**$19.01**24 rev4mo ago](https://www.amazon.com/dp/B0GV5Q1Q7X) [**Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids**Skillmatics**$24.84**22 rev5mo ago](https://www.amazon.com/dp/B0GL8C179D) [**Bendon Bluey Coloring and Activity Books 2-Pack - Kids Drawing Kit with Puzzles Mazes & Educational Games**Bendon**$6.46**2 rev6mo ago](https://www.amazon.com/dp/B0GG5M11QS) [**Bluey Coloring Books for Toddlers Kids 4-8 - 2pk Activity Bundle + Stickers**Bluey**$8.39**21 rev11mo ago](https://www.amazon.com/dp/B0FMVQXLYB) [**Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+**Crayola**$20.46**7,576 rev11mo ago](https://www.amazon.com/dp/B0F6Z1MYM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bendon Official Bluey Imagine Ink Coloring Book Set 2 Pack with Mess-Free Markers 16 Pages 6 Magic Ink Markers Built-in Storage Case Travel Gift for Kids Ages 3+**Bendon**$19.01**4.9★**▲ 479%**](https://www.amazon.com/dp/B0GV5Q1Q7X) [**Bendon Bluey Coloring and Activity Books 2-Pack - Kids Drawing Kit with Puzzles Mazes & Educational Games**Bendon**$6.46**5.0★**▲ 394%**](https://www.amazon.com/dp/B0GG5M11QS) [**Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids**Skillmatics**$24.84**3.6★**▲ 392%**](https://www.amazon.com/dp/B0GL8C179D) [**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 188%**](https://www.amazon.com/dp/B0BCNRWTMF) [**Bluey Party Favors Activity Pack Bundle - 12 Goodie Bags Stuffers**Bluey**$19.13**4.6★**▲ 185%**](https://www.amazon.com/dp/B0DTJG5RQJ)
**~~View all trending →~~**
## **What buyers say about bluey coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“Fun and easy”*
**Color**18%
*“Colors are bright”*
**Gifting Purpose**11%
*“Cute gift”*
**Mess Free**6%
*“No mess”*
**Quality-Overall**6%
*“Appears well-made”*
**Value For Money**4%
*“Good value”*
**Durability**4%
*“good durability”*
**Ease Of Use**3%
*“easy to use”*
**Recycle/Reuse**2%
*“Reusable -toddler loves it”*
**Advertised Vs Actual Product**2%
*“Item works as advertised”*
### **What buyers complain about **
**Size-Overall**15%
*“Too small”*
**Color**14%
*“The Bluey one I just purchased is terrible”*
**Quality-Overall**10%
*“One star reduction is due to quality of figures”*
**Value For Money**6%
*“the most expensive”*
**Durability**6%
*“Broke right away”*
**Fun/Entertainment Experience**4%
*“so gets bored or just over it quickly”*
**Thickness**3%
*“Its barely a quarter inch thick”*
**Gifting Purpose**3%
*“Was a birthday gift”*
**Functionality-Overall**2%
*“The coin provided basically did not work”*
**Ease Of Use**2%
*“the scratcher is difficult to use”*
### **Top return reasons **
**Size-Overall**21%
**Value For Money**19%
**Color**10%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**7%
**Product Condition**5%
**Gifting Purpose**5%
**Functionality-Overall**5%
**Quality-Overall**3%
**Leak-Proof**2%
## **Common questions**
- **Is bluey coloring book profitable to sell on Amazon United States?**
- The niche generates $578K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bluey coloring book niche?**
- 8 brands and 44 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in bluey coloring book?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.0%.
- **What does it cost to enter the bluey coloring book niche?**
- Listings span $4.95–$24.84; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 4,493 reviews — the moat a new listing must climb.
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