---
title: "Blue Lock Figure — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/blue-lock-figure"
last_updated: "2026-08-08T06:58:00.089Z"
locale: en
meta:
description: "Niche score 59/100 · $61K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $61K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Lock Figure — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **blue lock figure**
**Worth a look**
Shows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 88Conversion 5Competition 77Returns 97Price range 80Avg price 95Brand share 52Review moat 98Quality gap 28
**Review moat**
**Incredible****39.73**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.60**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+93.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$5.71–$55.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$61K**
$61K/yr · 594K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue lock figure is a $61K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue lock figure market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#8,151**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **44%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**38%**
Top 20: 71%
**Open market**
**22%**
- Banpresto21% - QAHEART20% - YLQANONG14% - Puruuige11% - Blue Lock7% - Orange Rouge4%
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — +93.2% search growth over the last 90 days.
23K18KHoliday '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/blue-lock-figure/trend)
## **Top blue lock figure search terms**
- **blue lock figure**230K/yr+88.1%0.2% conv. - **blue lock merch**152K/yr+88.7%0.3% conv. - **blue lock figures**42K/yr+114.1%0.2% conv. - **bluelock figure**33K/yr+116.1%0.1% conv. - **blue lock shirt**27K/yr+128.6%0.4% conv. - **blue lock anime**25K/yr+34.1%0.2% conv. - **blue lock action figures**13K/yr+89.9%0.2% conv. - **blue lock nendoroid**10K/yr+149.2%0.3% conv. - **blue lock anime merch**13K/yr+89.6%0.4% conv. - **bluelock figures**8K/yr+163.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/blue-lock-figure/search-terms)
## **Top blue lock figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QAHEART Isagi Yoichi Figures 5PCS Seishiro Nagi Anime Figure 1.97IN**QAHEART**$10.83**4.7★78 rev](https://www.amazon.com/dp/B0DGCVNXD4) [2**YLQANONG Isagi Yoichi Figures Seishiro Nagi/REO Mikage/Bachira Anime Figure Statues Anime Action Figurine 12CM/14CM**YLQANONG**$20.26**4.3★56 rev](https://www.amazon.com/dp/B0DNF7YTS8) [3**Puruuige 2PCS Bachira Meguru+Nagi Seishiro Figure Anime Look Up Figurine 3.9 PVC Bachira Meguru Action Figure Model Cake Topper Collectible Statue**Puruuige**$23.90**4.4★39 rev](https://www.amazon.com/dp/B0DBJ3BQ6P) [4**Blue Lock: Bachira Meguru Nendoroid Action Figure**Orange Rouge**$55.41**4.7★6 rev](https://www.amazon.com/dp/B0DMNP7W5Z) [5**QAHEART Seishiro Nagi Figures Isagi Yoichi Anime Statues PVC Material Anime Action Figurine for Fans 21CM/8.27IN**QAHEART**$54.95**4.2★8 rev](https://www.amazon.com/dp/B0DF52TBLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Great Eastern Entertainment Blue Lock (Comic) - Rin Itoshi #10 Jersey Plush 8 H**Great Eastern Entertainment**$25.34**29 rev10mo ago](https://www.amazon.com/dp/B0FSL5WW9H) [**100pcs Blue Lock Stickers Mixed Pack Cartoon Anime Sticker for Kids Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (BLUEL100)**LXYRDHOQPW**$7.97**254 rev10mo ago](https://www.amazon.com/dp/B0FPR8Y1JQ) [**Banpresto - Blue Lock - Rin Itoshi - Sweets Flavor Figure**Banpresto**$36.96**14 rev1y ago](https://www.amazon.com/dp/B0DZXDDN23) [**Banpresto - Blue Lock - Yoichi Isagi - Sweets Flavor Figure**Banpresto**$31.68**17 rev1y ago](https://www.amazon.com/dp/B0DZXF6LZ6) [**Adult Unisex Costume Halloween Jacket Hoodie Sweatshirt Top Sport Outwear**YJCOS**$25.11**33 rev1y ago](https://www.amazon.com/dp/B0F9NK8YR1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Isagi Yoichi T Shirt Anime Seishiro Nagi Football Soccer Training Jersey REO Mikage Tops Anime T Shirts**YLQANONG**$10.58**3.8★**▲ 158%**](https://www.amazon.com/dp/B0F83N6F2H) [**Adult Unisex Costume Halloween Jacket Hoodie Sweatshirt Top Sport Outwear**YJCOS**$25.11**4.4★**▲ 112%**](https://www.amazon.com/dp/B0F9NK8YR1) [**100pcs Blue Lock Stickers Mixed Pack Cartoon Anime Sticker for Kids Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (BLUEL100)**LXYRDHOQPW**$7.97**4.7★**▲ 57%**](https://www.amazon.com/dp/B0FPR8Y1JQ) [**Blue Lock: Bachira Meguru Nendoroid Action Figure**Orange Rouge**$55.41**4.7★**▲ 42%**](https://www.amazon.com/dp/B0DMNP7W5Z) [**ISaikoy Anime Backpack Shoulder Bag Bookbag Student School Bag Daypack Satchel C1**ISaikoy**$37.52**4.8★**▲ 28%**](https://www.amazon.com/dp/B0BV6DRGBC)
**~~View all trending →~~**
## **What buyers say about blue lock figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“shirt is normal quality”*
**Advertised Vs Actual Product**11%
*“As described”*
**Collectibles**9%
*“Son collection is become complete love”*
**Value For Money**9%
*“Very much worth it”*
**Gifting Purpose**9%
*“Great gift”*
**Engraving/Paint/Sublimation**9%
*“the paint job is great”*
**Size-Overall**5%
*“Really great size”*
**Adhesion/Stickiness**4%
*“Sticky”*
**Color**4%
*“I love blue lock”*
**Shrinkage Resistance**2%
*“It didnt shrink much if any”*
### **What buyers complain about **
**Size-Overall**42%
*“Large fit”*
**Quality-Overall**28%
*“Cheap product”*
**Material Quality**11%
*“I expected a better fabric quality”*
**Durability**6%
*“It broke after one day”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Material Quality**7%
**Gifting Purpose**6%
**Zipper Quality**6%
**Waist Fit**3%
**Print Quality**3%
**Chain/Key Quality**3%
## **Common questions**
- **Is blue lock figure profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the blue lock figure niche?**
- 21 brands and 52 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in blue lock figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.6%.
- **When does demand for blue lock figure peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the blue lock figure niche?**
- Listings span $5.71–$55.41; the average listing price is $24.60 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.
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