---
title: "Blackjack Mat — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/blackjack-mat"
last_updated: "2026-08-06T11:41:00.233Z"
locale: en
meta:
description: "Niche score 44/100 · $98K/yr market · 77K searches/yr · $35.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $98K/yr market · 77K searches/yr · $35.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blackjack Mat — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **blackjack mat**
**Skip it**
Soft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 18Conversion 45Competition 50Returns 31Price range 95Avg price 95Brand share 55Review moat 90Quality gap 35
**Avg price**
**Incredible****$35.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.78–$57.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****201.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$98K**
$98K/yr · 77K searches
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blackjack mat is a $98K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blackjack mat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$107K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **20.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**22%**
- Newverest22% - GSE Games & Sports Expert22% - Gamie13% - Vortissza9% - Aoriher7% - iEsstros6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/blackjack-mat/trend)
## **Top blackjack mat search terms**
- **blackjack mat**44K/yr-5.3%2.7% conv. - **blackjack table mat**9K/yr-23.7%3.0% conv. - **black jack mat**6K/yr-13.8%3.7% conv. - **blackjack felt**5K/yr-30.9%4.5% conv. - **black jack table matt**5K/yr-36.6%3.6% conv. - **blackjack table top**4K/yr-26.4%1.6% conv. - **black jack mat for table**4K/yr-27.1%4.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/blackjack-mat/search-terms)
## **Top blackjack mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GSE 36x72 Blackjack Layout Felt Mat with Instructions Strategy Chart**GSE Games & Sports Expert**$19.22**4.4★286 rev](https://www.amazon.com/dp/B07LCYSF3T) [2**Gamie Double Sided Felt Casino Mat 36 x 72 for Blackjack & Texas Holdem Poker 2-in-1 Texas Holdem Poker Mat & Blackjack Mat Professional Grade Poker Tabletop Mat with Instructions Booklet**Gamie**$27.72**4.4★335 rev](https://www.amazon.com/dp/B0BSNY9LRK) [3**Vortissza 70 x 35 Blackjack Table Mat Non-Slip Rubber Backing Waterproof Tear Resistant Blackjack Mat Casino Style Tabletop Layout for Home Game Nights Parties Card Tables Fits 6-8 Players**Vortissza**$26.28**4.6★9 rev](https://www.amazon.com/dp/B0GGZDQYG2) [4**Aoriher Blackjack Game Combo Set Include Blackjack Layout Felt Shoe 6 Deck Automatic Card Shuffler Discard Holder Trays and 10 Cut Cards for Casino Party Night(Green)**Aoriher**$49.70**4.2★196 rev](https://www.amazon.com/dp/B0BXSFJFGD) [5**Newverest Blackjack Mat 70 x 30 - Ideal Poker Topper for 6ft and 8ft Folding Tables (30 Width) Black Jack Casino Table Top for Home Game Nights Portable with Zipper Storage Bag in Gift Ready Box**Newverest**$57.48**4.8★83 rev](https://www.amazon.com/dp/B0F5X52WSZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sovvitte 2-in-1 Double Sided Felt Casino Mat 35 x 70 Inch Large Poker Table Cover Professional for Texas Holdem & Blackjack with Instruction Booklet (Blackjack & Texas Holdem)**Sovvitte**$20.11**7 rev4mo ago](https://www.amazon.com/dp/B0GS8J31GS) [**Vortissza 70 x 35 Blackjack Table Mat Non-Slip Rubber Backing Waterproof Tear Resistant Blackjack Mat Casino Style Tabletop Layout for Home Game Nights Parties Card Tables Fits 6-8 Players**Vortissza**$26.28**9 rev6mo ago](https://www.amazon.com/dp/B0GGZDQYG2) [**YOMEYOT Poker Table Top Mat 70x35 Blackjack Poker Mat with Non Slip Rubber Backing and Carry Bag for Home Poker Card Game Night Up to 10 Players (Green)**YOMEYOT**$41.11**38 rev6mo ago](https://www.amazon.com/dp/B0GDXNK6VY) [**WaLiken 2-in-1 Casino Night Poker Mat 36x72 Double-Sided Texas Holdem & Blackjack Felt Table Cover Non-Slip Steel Clamps Included Perfect for Game Night Home & Casino Parties (Blue)**WaLiken**$31.04**17 rev1y ago](https://www.amazon.com/dp/B0FKB3W313) [**WaLiken 2-in-1 Casino Night Poker Mat 36x72 Double-Sided Texas Holdem & Blackjack Felt Table Cover Non-Slip Steel Clamps Included Perfect for Game Night Home & Casino Parties (Burgundy/Grey)**WaLiken**$31.50**17 rev1y ago](https://www.amazon.com/dp/B0FK5HG8Z7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sovvitte 2-in-1 Double Sided Felt Casino Mat 35 x 70 Inch Large Poker Table Cover Professional for Texas Holdem & Blackjack with Instruction Booklet (Blackjack & Texas Holdem)**Sovvitte**$20.11**4.3★**▲ 333%**](https://www.amazon.com/dp/B0GS8J31GS) [**WaLiken 2-in-1 Casino Night Poker Mat 36x72 Double-Sided Texas Holdem & Blackjack Felt Table Cover Non-Slip Steel Clamps Included Perfect for Game Night Home & Casino Parties (Blue)**WaLiken**$31.04**4.5★**▲ 198%**](https://www.amazon.com/dp/B0FKB3W313) [**YOMEYOT Poker Table Top Mat 70x35 Blackjack Poker Mat with Non Slip Rubber Backing and Carry Bag for Home Poker Card Game Night Up to 10 Players (Green)**YOMEYOT**$41.11**4.6★**▲ 147%**](https://www.amazon.com/dp/B0GDXNK6VY) [**Vortissza 70 x 35 Blackjack Table Mat Non-Slip Rubber Backing Waterproof Tear Resistant Blackjack Mat Casino Style Tabletop Layout for Home Game Nights Parties Card Tables Fits 6-8 Players**Vortissza**$26.28**4.6★**▲ 96%**](https://www.amazon.com/dp/B0GGZDQYG2) [**WaLiken 2-in-1 Casino Night Poker Mat 36x72 Double-Sided Texas Holdem & Blackjack Felt Table Cover Non-Slip Steel Clamps Included Perfect for Game Night Home & Casino Parties (Burgundy/Grey)**WaLiken**$31.50**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FK5HG8Z7)
**~~View all trending →~~**
## **What buyers say about blackjack mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Size-Overall**9%
*“Great size”*
**Value For Money**6%
*“Good value for money”*
**Durability**6%
*“durable this mat is”*
**Ease Of Use**6%
*“Easy to use”*
**Material Quality**4%
*“Heavy duty material, great quality”*
**Fun/Entertainment Experience**4%
*“Double the fun”*
**Thickness**4%
*“the mat is impressively thick”*
**Storage Capacity**4%
*“it folds up easily for storage”*
**Portability**3%
*“But I really like how portable it is”*
### **What buyers complain about **
**Quality-Overall**11%
*“Card shuffler is terrible quality”*
**Design-Overall**7%
*“considering the one design flaw i see with this product”*
**Size-Overall**4%
*“The mat is really big”*
**Value For Money**3%
*“I will say the price may be a little much”*
**Smell**2%
*“So, first thing, a warning, it may have a weird smell right out of the bag”*
**Durability**2%
*“Card shuffler broke after the third time using it”*
**Charging**2%
*“Card shuffler doesnt work with batteries or charger”*
**Scratch Resistance**2%
*“Plastic all scratched up”*
**Product Condition**2%
*“Received a used one”*
**Weight Heavy**2%
*“Its also a bit heavy so if you do go outside it won't try to blow away”*
### **Top return reasons **
**Size-Overall**40%
**Material Quality**11%
**Quality-Overall**11%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**3%
**Thin**2%
**Color**2%
**Strength**2%
**Flatness**2%
## **Common questions**
- **Is blackjack mat profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the blackjack mat niche?**
- 14 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in blackjack mat?**
- Top complaints mined from reviews: Quality-Overall, Design-Overall, Size-Overall. The return rate is 4.5%.
- **When does demand for blackjack mat peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blackjack mat niche?**
- Listings span $16.78–$57.48; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.
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