---
title: "Black Uno — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/black-uno"
last_updated: "2026-08-07T09:10:50.415Z"
locale: en
meta:
description: "Niche score 45/100 · $1.9M/yr market · 1.5M searches/yr · $15.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.9M/yr market · 1.5M searches/yr · $15.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Uno — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **black uno**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 93Growth 21Conversion 80Competition 2Returns 87Price range 73Avg price 76Brand share 0Review moat 24Quality gap 21
**Market size**
**Great****$1.9M**
$1.9M/yr · 1.5M searches
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.19–$30.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,173.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black uno is a $1.9M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black uno market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games80% - UNO13% - Mattel7% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — -9.0% search growth over the last 90 days.
15K10KMar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/black-uno/trend)
## **Top black uno search terms**
- **uno no mercy**707K/yr-8.8%7.6% conv. - **uno no mercy card game**184K/yr+22.1%9.9% conv. - **uno no mercy expansion pack**81K/yr-21.2%2.4% conv. - **liars uno**149K/yr-20.8%6.5% conv. - **no mercy uno**34K/yr-7.4%8.2% conv. - **uno liars**45K/yr-6.5%7.2% conv. - **uno liars card game**57K/yr-36.5%10.5% conv. - **uno dare adults only card game**18K/yr-24.8%2.9% conv. - **uno no mercy plus**15K/yr-3.1%0.4% conv. - **uno mercy**14K/yr-14.4%7.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/black-uno/search-terms)
## **Top black uno products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$284K30%$568K45%$852K60%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**4.8★8,262 rev](https://www.amazon.com/dp/B0CBT2N7N1) [2**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**4.7★1,077 rev](https://www.amazon.com/dp/B0F979GZ8B) [3**Mattel Games UNO Show em No Mercy Expansion Pack for Ages 7+**UNO**$9.23**4.6★131 rev](https://www.amazon.com/dp/B0DQLZD4N5) [4**Mattel Uno No Mercy Uno and Flip Card Game Combo Pack of 3**Mattel**$30.46**4.7★108 rev](https://www.amazon.com/dp/B0F7LV66YJ) [5**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.80**4.4★586 rev](https://www.amazon.com/dp/B0CTHN23VG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games UNO Show em No Mercy Expansion Pack for Ages 7+**UNO**$9.23**131 rev2mo ago](https://www.amazon.com/dp/B0DQLZD4N5) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**1,077 rev11mo ago](https://www.amazon.com/dp/B0F979GZ8B) [**Mattel Uno No Mercy Uno and Flip Card Game Combo Pack of 3**Mattel**$30.46**108 rev1y ago](https://www.amazon.com/dp/B0F7LV66YJ) [**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.80**586 rev2y ago](https://www.amazon.com/dp/B0CTHN23VG) [**Mattel Games UNO Show em No Mercy Card Game for Kids Adults & Family Parties & Travel with Extra Cards Special Rules & Tougher Penalties**Mattel Games**$9.19**20,878 rev2y ago](https://www.amazon.com/dp/B0CBNR2ML6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Games UNO Show em No Mercy Expansion Pack for Ages 7+**UNO**$9.23**4.6★**▲ 272%**](https://www.amazon.com/dp/B0DQLZD4N5) [**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**4.8★**▲ 30%**](https://www.amazon.com/dp/B0CBT2N7N1) [**Mattel Uno No Mercy Uno and Flip Card Game Combo Pack of 3**Mattel**$30.46**4.7★**— 3%**](https://www.amazon.com/dp/B0F7LV66YJ) [**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.80**4.4★**— 4%**](https://www.amazon.com/dp/B0CTHN23VG) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**4.7★**▼ 40%**](https://www.amazon.com/dp/B0F979GZ8B)
**~~View all trending →~~**
## **What buyers say about black uno**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**67%
*“Fun family game”*
**Value For Money**5%
*“Worth it”*
**Gifting Purpose**5%
*“Great gift idea”*
**Quality-Overall**5%
*“Good quality”*
**Trivia Games**3%
*“Our family enjoys this game”*
**Ease Of Use**3%
*“Easy & fun to play”*
**Advertised Vs Actual Product**2%
*“My oldest son says they're exactly as he expected”*
**Collectibles**2%
*“The handy travel tin keeps everything organized and makes it super easy to bring to gatherings, parties, or game nights anywhere”*
**Design-Overall**2%
*“The design is cute”*
**Portability**1%
*“portable to take anywhere”*
### **What buyers complain about **
**Fun/Entertainment Experience**40%
*“boring”*
**Value For Money**17%
*“So so game not worth the price”*
**Size-Overall**12%
*“Box is very large”*
**Instructions/User Manual/Troubleshooting**7%
*“I think even errors in the instructions leaving a parent very frustrated”*
**Product Condition**7%
*“Not New”*
**Print Quality**3%
*“It's hilarious to me how so many people are complaining about the cards showing wear or having bad print quality”*
**Scratch Resistance**3%
*“The cards though new were scratched on the surface with marks”*
**Shape/Style**2%
*“the shapes are so small she can't see them”*
### **Top return reasons **
**Value For Money**29%
**Size-Overall**22%
**Advertised Vs Actual Product**9%
**Product Condition**9%
**Fun/Entertainment Experience**7%
**Scratch Resistance**5%
**Gifting Purpose**4%
**Functionality-Overall**3%
**Instructions/User Manual/Troubleshooting**2%
**Ease Of Use**1%
## **Common questions**
- **Is black uno profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black uno niche?**
- 3 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black uno?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Size-Overall. The return rate is 1.4%.
- **What does it cost to enter the black uno niche?**
- Listings span $9.19–$30.46; the average listing price is $15.56 (sweet spot $15–$100). The average incumbent carries 5,174 reviews — the moat a new listing must climb.
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