---
title: "Birthday Stickers — $251K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/birthday-stickers"
last_updated: "2026-08-08T11:06:03.828Z"
locale: en
meta:
description: "Niche score 54/100 · $251K/yr market · 660K searches/yr. Prices mostly outside the sweet spot ($3.30–$10.11) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $251K/yr market · 660K searches/yr. Prices mostly outside the sweet spot ($3.30–$10.11) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Birthday Stickers — $251K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday stickers**
**Worth a look**
Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.30–$10.11) keeps it on the watch list.
Market size 47Growth 37Conversion 65Competition 65Returns 93Price range 0Avg price 18Brand share 87Review moat 85Quality gap 23
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****299.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$251K**
$251K/yr · 660K searches
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.60**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.30–$10.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, birthday stickers is a $251K/yr Amazon United States market (660K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday stickers market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$264K–$330K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#1,252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**48%**
Top 20: 87%
**Top-5 click share**
**46%**
Top 20: 82%
**Open market**
**46%**
- Pimoys15% - LINAYE13% - slapaflife8% - stick.meee7% - Soenuhk7% - Fancy Land6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/birthday-stickers/trend)
## **Top birthday stickers search terms**
- **birthday stickers**207K/yr+12.1%4.8% conv. - **happy birthday stickers**202K/yr+4.4%3.9% conv. - **birthday stickers for kids**30K/yr+26.4%5.1% conv. - **happy birthday sticker**31K/yr+7.2%2.1% conv. - **birthday stickers for adults**27K/yr+0.3%5.1% conv. - **birthday sticker**20K/yr+38.7%3.1% conv. - **happy birthday stickers for adults**23K/yr-11.1%4.3% conv. - **happy birthday stickers for kids**19K/yr+33.9%4.3% conv. - **birthday scrapbook stickers**16K/yr+1.5%2.3% conv. - **birthday stickers for kids classroom**19K/yr+224.1%2.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/birthday-stickers/search-terms)
## **Top birthday stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$20K12%$30K16%$40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LINAYE 24 Sheets Happy Birthday Stickers - 730 Counts Small & Large Sizes Perfect for Birthday Party Decorations & Gifts**LINAYE**$7.91**4.8★1,190 rev](https://www.amazon.com/dp/B0BY2DS667) [2**Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in**Pimoys**$7.72**5.0★49 rev](https://www.amazon.com/dp/B0FYN16QRL) [3**300PCS Happy Birthday Stickers Birthday Stickers for Kids and Adults Birthday Party Supplies for Guitars Laptops and Water Bottles**slapaflife**$5.11**4.6★73 rev](https://www.amazon.com/dp/B0FV8NB765) [4**Happy Birthday Stickers Round Happy Birthday Stickers Waterproof Self Adhesive Stickers Happy Birthday with 500 pcs Label Rolls (1.5 Round - 500 Labels Per Roll) for Party Decoration Adults**stick.meee**$6.98**4.7★563 rev](https://www.amazon.com/dp/B09CPDP45T) [5**50Pcs Birthday Happy Party Decoration Decals for Water Bottles Cute Gifts Rewards Laptops Bumpers Scrapbook Bags Graffiti Sticker Stickers for Teens Adults Party SuppliesColourful-5**Soenuhk**$3.54**4.8★70 rev](https://www.amazon.com/dp/B0FTYQ1W4V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations**Sochebun**$10.11**6 rev4mo ago](https://www.amazon.com/dp/B0GSZ62B8Z) [**500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)**Jczzywsw**$4.46**33 rev5mo ago](https://www.amazon.com/dp/B0GL23NC36) [**Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging**Astrappai**$6.95**26 rev6mo ago](https://www.amazon.com/dp/B0GK58QGJ3) [**Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in**Pimoys**$7.72**49 rev9mo ago](https://www.amazon.com/dp/B0FYN16QRL) [**120 Happy Birthday Stickers 2 in Round Gold Foil Seals for Gifts**Pimoys**$7.57**47 rev9mo ago](https://www.amazon.com/dp/B0FYN3F49T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)**Jczzywsw**$4.46**4.4★**▲ 223%**](https://www.amazon.com/dp/B0GL23NC36) [**112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations**Sochebun**$10.11**4.8★**▲ 204%**](https://www.amazon.com/dp/B0GSZ62B8Z) [**Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging**Astrappai**$6.95**4.8★**▲ 190%**](https://www.amazon.com/dp/B0GK58QGJ3) [**Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in**Pimoys**$7.72**5.0★**▲ 160%**](https://www.amazon.com/dp/B0FYN16QRL) [**Happy Birthday Stickers Its My Birthday Stickers Students Kids Classroom**MISS FANTASY**$6.78**4.6★**▲ 132%**](https://www.amazon.com/dp/B0B6GYYHTC)
**~~View all trending →~~**
## **What buyers say about birthday stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Bright colors”*
**Quality-Overall**15%
*“Great assortment”*
**Adhesion/Stickiness**13%
*“Adhesive is good”*
**Value For Money**10%
*“Great value”*
**Size-Overall**10%
*“Great size”*
**Design-Overall**6%
*“There's an assortment of attractive designs”*
**Advertised Vs Actual Product**4%
*“As described”*
**Fun/Entertainment Experience**4%
*“Creative fun”*
**Collectibles**4%
*“Very good selection”*
**Ease Of Use**3%
*“Application is simple and convenient”*
### **What buyers complain about **
**Size-Overall**29%
*“Lies about the size”*
**Ease Of Use**16%
*“Extremely difficult to remove”*
**Adhesion/Stickiness**8%
*“does not stick to other items”*
**Advertised Vs Actual Product**7%
*“Not what was pictured in description”*
**Print Quality**6%
*“My hand-lettering is not very good”*
**Value For Money**4%
*“priced a little high”*
**Thickness**3%
*“A little thin in quality”*
**Design-Overall**3%
*“The colors and designs on these matte stickers are a bit dull compared to what I'm used to”*
**Quality-Overall**2%
*“Horrible quality”*
**Color**1%
*“The colors were kind of flat”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**15%
**Adhesion/Stickiness**6%
**Value For Money**4%
**Quality-Overall**2%
**Color**2%
**Design-Overall**2%
**Defective Material/Parts**1%
**Ease Of Use**1%
**Display Colors**1%
## **Common questions**
- **Is birthday stickers profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the birthday stickers niche?**
- 34 brands and 54 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in birthday stickers?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Adhesion/Stickiness. The return rate is 1.1%.
- **When does demand for birthday stickers peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the birthday stickers niche?**
- Listings span $3.30–$10.11; the average listing price is $6.60 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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