---
title: "Trend — birthday cake toy - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/birthday-cake-toy/trend"
last_updated: "2026-08-08T09:42:25.383Z"
locale: en
meta:
  description: "Niche score 45/100 · $153K/yr market · 202K searches/yr · $18.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $153K/yr market · 202K searches/yr · $18.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — birthday cake toy - Flapen"
---

# **birthday cake toy**

**Skip it**

Soft demand (-8.4% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 21Conversion 51Competition 40Returns 64Price range 84Avg price 84Brand share 55Review moat 65Quality gap 23

**Avg price**

**Great****$18.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.19–$26.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****892.47**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$153K**

$153K/yr · 202K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch

## Trend