---
title: "Bingo — $3.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bingo"
last_updated: "2026-08-08T10:15:29.289Z"
locale: en
meta:
description: "Niche score 54/100 · $3.5M/yr market · 2.6M searches/yr · $35.01 avg price. Soft demand (-5.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $3.5M/yr market · 2.6M searches/yr · $35.01 avg price. Soft demand (-5.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bingo — $3.5M/yr Amazon US Niche (2026) - Flapen"
---
# **bingo**
**Worth a look**
Shows a $3.5M/yr market, but soft demand (-5.8% this quarter) keeps it on the watch list.
Market size 96Growth 22Conversion 48Competition 54Returns 49Price range 89Avg price 95Brand share 48Review moat 37Quality gap 24
**Market size**
**Incredible****$3.5M**
$3.5M/yr · 2.6M searches
**Avg price**
**Incredible****$35.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.67–$102.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,783.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bingo is a $3.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bingo market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.8M–$3.5M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**18%**
- Regal Games27% - Yuanhe25% - JUNWRROW9% - GSE Games & Sports Expert8% - Spin Master Games7% - SEETOOOGAMES5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
125K75KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/bingo/trend)
## **Top bingo search terms**
- **bingo**946K/yr-1.8%2.4% conv. - **bingo game**822K/yr-14.9%3.9% conv. - **bingo game for adults**210K/yr-3.5%3.5% conv. - **bingo set**141K/yr+3.6%3.7% conv. - **bingo games**48K/yr+0.6%1.6% conv. - **bingo cage**45K/yr-0.7%2.2% conv. - **bingo game for kids**61K/yr-22.6%3.2% conv. - **kids bingo**41K/yr-6.5%1.9% conv. - **bingo machine**37K/yr-16.3%1.0% conv. - **bingo balls with cage**33K/yr-12.7%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bingo/search-terms)
## **Top bingo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$139K8%$278K12%$418K16%$557K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Regal Games Deluxe Bingo Game Set with Cage Board Balls 18 Cards and Chips**Regal Games**$22.61**4.5★19,752 rev](https://www.amazon.com/dp/B0749DGGRV) [2**Yuanhe Deluxe Bingo Game Set-Includes Metal Cage 500 Colorful Bingo Chips 100 Bingo Cards 75 Colored Balls Plastic Masterboard Great for Large Groups Parties**Yuanhe**$24.54**4.6★2,749 rev](https://www.amazon.com/dp/B07YJHR8Y6) [3**Regal Bingo Deluxe Game Set for Adults and Kids - Includes 8 Inch Wheel Cage 75 Balls Master Board 50 Cards and Colorful Chips - Fun Family Game Night**Regal Games**$24.99**4.5★19,752 rev](https://www.amazon.com/dp/B0749BG1D2) [4**Spin Master Games Cardinal Classics Deluxe Metal Bingo Game Cage with Numbered Balls Bingo Cards Bingo Daubers Markers for Ages 8 & Up**Spin Master Games**$15.58**4.8★43 rev](https://www.amazon.com/dp/B0F2PPGZMZ) [5**JUNWRROW Deluxe Bingo Game Set-6 Inch Metal Cage Master Board 75 Colored Balls 50 Bingo Cards 500 6 Color Mix Chips and 2 Bags Ideal for Large Groups**JUNWRROW**$21.66**4.6★2,580 rev](https://www.amazon.com/dp/B08J82CZDT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GADFISH 12 Bingo Game Set Bingo Sets Adults for Large Group Seniors 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community**GADFISH**$54.79**86 rev9mo ago](https://www.amazon.com/dp/B0FYC85MPM) [**HVDI 12 Bingo Game Set 10 Reusable Bingo Cards with Sliding Windows Bingo Sets High-Definition Printed Bingo Balls with Cage & Storage Bag for Adults Large Group Family Parties Game Night**HVDI**$58.95**45 rev9mo ago](https://www.amazon.com/dp/B0GHXTVZK8) [**GSE Jumbo Easy-Read Shutter Slide Bingo Cards Bulk 25-Pack Reusable Cards**GSE Games & Sports Expert**$54.78**48 rev11mo ago](https://www.amazon.com/dp/B0FNQJTYV5) [**JUNWRROW Deluxe Bingo Set -Includes Antique Gold Metal Rotary Cage with Storage Bag 100 Mixed Cards 600 Colorful Chips 75 Calling Balls Master Board&2 Velvet Bag for Parties Classroom Large Groups**JUNWRROW**$25.72**140 rev11mo ago](https://www.amazon.com/dp/B0FNL2RWKQ) [**AugFir 12.6 Tall Bingo Game Sets with Steel Cage Professional Bingo Game for Adults Includes 150 Colorful Chips 30 Cards and 75 Balls Great for Fun Family Large Groups Parties**AugFir**$55.60**180 rev1y ago](https://www.amazon.com/dp/B0FHJXNCSC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GSE Jumbo Easy-Read Shutter Slide Bingo Cards Bulk 25-Pack Reusable Cards**GSE Games & Sports Expert**$54.78**4.8★**▲ 369%**](https://www.amazon.com/dp/B0FNQJTYV5) [**HVDI 12 Bingo Game Set 10 Reusable Bingo Cards with Sliding Windows Bingo Sets High-Definition Printed Bingo Balls with Cage & Storage Bag for Adults Large Group Family Parties Game Night**HVDI**$58.95**4.4★**▲ 248%**](https://www.amazon.com/dp/B0GHXTVZK8) [**Spin Master Games Cardinal Classics Deluxe Metal Bingo Game Cage with Numbered Balls Bingo Cards Bingo Daubers Markers for Ages 8 & Up**Spin Master Games**$15.58**4.8★**▲ 187%**](https://www.amazon.com/dp/B0F2PPGZMZ) [**Regal Bingo Bulk Bingo Cards with Sliding Windows - Reusable Large Print Bingo Game Cards for Adults Large Group - 10 Pack Green**Regal Games**$25.43**4.5★**▲ 109%**](https://www.amazon.com/dp/B077KRK574) [**Dormercy Bingo Game Set Includes Bingo Wheel Cage 75 Colored Bingo Balls 50 Bingo Cards 300 Colorful Bingo Chips Master Board Great for Large Groups Parties**Dormercy**$19.47**4.4★**▲ 71%**](https://www.amazon.com/dp/B0FF42XS75)
**~~View all trending →~~**
## **What buyers say about bingo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**31%
*“Fun family game”*
**Quality-Overall**20%
*“it has high quality cards”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**7%
*“Good price”*
**Durability**4%
*“It is durable”*
**Size-Overall**4%
*“Ideal size”*
**Advertised Vs Actual Product**3%
*“This was better than expected”*
**Color**3%
*“perfect color options”*
**Design-Overall**2%
*“I also like the design”*
**Trivia Games**1%
*“Great game, easy to play & nice variety of games”*
### **What buyers complain about **
**Size-Overall**20%
*“Balls are smaller than expected”*
**Quality-Overall**18%
*“Cheap quality”*
**Value For Money**5%
*“But I do believe it is a little on the expensive side for being a Bingo game”*
**Ease Of Use**4%
*“It cant be used properly”*
**Assembly/Installation**4%
*“the setup was a major pain”*
**Print Quality**4%
*“However, the numbers on the balls are so small and the printing is so poor that it's very difficult to read”*
**Functionality-Overall**3%
*“The ball cage does not work”*
**Strength**3%
*“the cage is not uite as sturdy”*
**Color**3%
*“They should all be bright colored”*
**Sharpness**2%
*“The chips are sharp. not kids friendly”*
### **Top return reasons **
**Size-Overall**41%
**Functionality-Overall**8%
**Defective Material/Parts**8%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Product Condition**4%
**Mechanism Issues**2%
**Ease Of Use**2%
**Strength**2%
## **Common questions**
- **Is bingo profitable to sell on Amazon United States?**
- The niche generates $3.5M/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bingo niche?**
- 15 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in bingo?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.1%.
- **When does demand for bingo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the bingo niche?**
- Listings span $9.67–$102.02; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 2,783 reviews — the moat a new listing must climb.
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