---
title: "Search terms — bill cipher - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bill-cipher/search-terms"
last_updated: "2026-08-08T09:35:14.659Z"
locale: en
meta:
  description: "Niche score 51/100 · $108K/yr market · 279K searches/yr · $24.09 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $108K/yr market · 279K searches/yr · $24.09 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bill cipher - Flapen"
---

# **bill cipher**

**Worth a look**

Shows a sweet-spot price point ($24.09 avg), but weak search conversion (1.6%) keeps it on the watch list.

Market size 26Growth 24Conversion 20Competition 80Returns 83Price range 73Avg price 95Brand share 52Review moat 89Quality gap 32

**Avg price**

**Incredible****$24.09**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****221.2**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****$5.97–$122.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$108K**

$108K/yr · 279K searches

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## Search terms