---
title: "Bill Cipher — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bill-cipher"
last_updated: "2026-08-08T07:50:21.190Z"
locale: en
meta:
description: "Niche score 51/100 · $108K/yr market · 279K searches/yr · $24.09 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $108K/yr market · 279K searches/yr · $24.09 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bill Cipher — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **bill cipher**
**Worth a look**
Shows a sweet-spot price point ($24.09 avg), but weak search conversion (1.6%) keeps it on the watch list.
Market size 26Growth 24Conversion 20Competition 80Returns 83Price range 73Avg price 95Brand share 52Review moat 89Quality gap 32
**Avg price**
**Incredible****$24.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****221.2**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****$5.97–$122.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$108K**
$108K/yr · 279K searches
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bill cipher is a $108K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bill cipher market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$120K–$145K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#19,333**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **59%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**20%**
- EIKOU22% - Funko18% - Disney15% - Generic12% - electricitees6% - onederbkk6%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -2.8% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/bill-cipher/trend)
## **Top bill cipher search terms**
- **gravity falls merch**104K/yr-0.3%0.9% conv. - **gravity falls shirt**32K/yr+20.1%1.0% conv. - **gravity falls funko pop**31K/yr-12.1%0.7% conv. - **gravity falls toys**32K/yr-4.1%1.0% conv. - **gravity falls plush**17K/yr-14.1%0.8% conv. - **waddles gravity falls**12K/yr+3.5%1.7% conv. - **gravity fall**7K/yr-2.7%0.0% conv. - **funko pop gravity falls**9K/yr-15.8%0.7% conv. - **gravity falls stuff**6K/yr+5.6%0.3% conv. - **gravity falls figures**5K/yr+10.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bill-cipher/search-terms)
## **Top bill cipher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EIKOU Gravity Falls Meshback Hat Blue Dippers Hat Pine Embroidered Baseball Cap with Mystery Pendant Adjustable Costume Hat for Teens and Adults Halloween Party**EIKOU**$16.89**4.5★565 rev](https://www.amazon.com/dp/B094NHVBT8) [2**Gravity Bill Falls Cipher Black T Shirt (Small)**electricitees**$9.98**4.6★145 rev](https://www.amazon.com/dp/B08589MGNQ) [3**Gravity House Building Sets Mystery Falls Building Toys Compatible with Lego for Adults Birthday Gifts for Kids 1030pcs**onederbkk**$42.70**4.5★149 rev](https://www.amazon.com/dp/B0FD2R2HL3) [4![Funko Gravity Falls POP! Animation Dipper Pines Vinyl Figure #240 [Regular Version] Styles May Vary Multicolor Standard (12373)](https://m.media-amazon.com/images/I/41cbI7nD2PL.jpg)**Funko Gravity Falls POP! Animation Dipper Pines Vinyl Figure #240 \[Regular Version\] Styles May Vary Multicolor Standard (12373)**Funko**$19.33**4.9★2,579 rev](https://www.amazon.com/dp/B06X9MFSSL) [5**EIKOU Gravity Falls Hat Blue Dippers Hat Pine Embroidered Baseball Cap with Mystery Pendant Adjustable Costume Hat for Teens and Adults Halloween Party**EIKOU**$17.09**4.6★967 rev](https://www.amazon.com/dp/B08VH6VKQ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**World And Space Gravity Falls Hoodies Bill Cipher Art Sweatshirt Hoodies (US Alpha X-Large Regular Regular T-SHIRT BLACK)**Generic**$18.93**6 rev6mo ago](https://www.amazon.com/dp/B0GHW6Q7JR) [**Funko Gravity Falls Bill Cipher Glow in The Dark Pop Exclusive Vinyl Figure 1637**Funko**$26.90**2 rev7mo ago](https://www.amazon.com/dp/B0G4VWWGK8) [**Disney Gravity Falls SOOS Mystery Shack Question Mark Logo T-Shirt**Disney**$19.24**18 rev8mo ago](https://www.amazon.com/dp/B0G2YRGK7Y) [**VIYRDOK Waddles Plush Gravity Pink Pig with Pendant Cute Merch Animal for Kids Adult Falls Gift Halloween**VIYRDOK**$20.87**18 rev10mo ago](https://www.amazon.com/dp/B0FS1N18MG) [**50pcs Cartoon Gravity Falls Stickers for Kids Vinyl Waterproof Decal for Water Bottle Laptop Toy Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts (White)**Meet Holiday**$6.13**60 rev11mo ago](https://www.amazon.com/dp/B0FNVZBWSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SOOS QUESTION Mark - Dipper Gravity Funny - T-Shirt Forest Large**The Goozler**$16.82**4.5★**▲ 239%**](https://www.amazon.com/dp/B084CYYPRC) [**World And Space Gravity Falls Hoodies Bill Cipher Art Sweatshirt Hoodies (US Alpha X-Large Regular Regular T-SHIRT BLACK)**Generic**$18.93**3.8★**▲ 238%**](https://www.amazon.com/dp/B0GHW6Q7JR) [**World And Space Gravity Falls Hoodies Bill Cipher Art Sweatshirt Hoodies (US Alpha Small 3X-Large Regular Regular BLACK)**Generic**$28.89**3.8★**▲ 235%**](https://www.amazon.com/dp/B0FNLY56PB) [**World And Space Gravity Falls Hoodies Bill Cipher Art Sweatshirt Hoodies (US Alpha Large 3X-Large Regular Regular BLACK)**Generic**$28.72**3.8★**▲ 212%**](https://www.amazon.com/dp/B0FNLY49N2) [**Gravity Bill Falls Cipher Black T Shirt (Small)**electricitees**$9.98**4.6★**▲ 119%**](https://www.amazon.com/dp/B08589MGNQ)
**~~View all trending →~~**
## **What buyers say about bill cipher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“The plush itself is great quality”*
**Size-Overall**10%
*“fit perfectly”*
**Fun/Entertainment Experience**7%
*“Fun and Faithful”*
**Gifting Purpose**7%
*“As photo shows cute gift”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Adhesion/Stickiness**5%
*“Nice stickers”*
**Value For Money**4%
*“Great set for the price”*
**Durability**4%
*“stands up just fine on its own”*
**Collectibles**4%
*“I still haven't taken it out the box yet because it's a collectors item for me”*
**Material Quality**4%
*“Very nice material”*
### **What buyers complain about **
**Size-Overall**30%
*“Roof doesn't fit”*
**Advertised Vs Actual Product**11%
*“I feel like thats intentionally misleading and scam-ish”*
**Color**8%
*“Kinda ugly color”*
**Strength**5%
*“Hat is very flimsy”*
**Adhesion/Stickiness**4%
*“You cant stick them to anything”*
**Value For Money**4%
*“I paid $18.99 and I do wish he was cheaper”*
**Hard Feel**4%
*“A little harder then expected”*
**Durability**4%
*“Pieces are constantly falling off”*
**Print Quality**4%
*“Bad Print Quality”*
**Fun/Entertainment Experience**4%
*“not so great for kids that want to play with it”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**14%
**Value For Money**9%
**Color**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Gifting Purpose**4%
**Stitch/Finish/Polish**2%
**Adhesion/Stickiness**2%
**Shape/Style**2%
## **Common questions**
- **Is bill cipher profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 41 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bill cipher niche?**
- 19 brands and 77 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in bill cipher?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.6%.
- **When does demand for bill cipher peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the bill cipher niche?**
- Listings span $5.97–$122.82; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)