---
title: "Baymax — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/baymax"
last_updated: "2026-08-06T18:47:15.354Z"
locale: en
meta:
description: "Niche score 45/100 · $107K/yr market · 441K searches/yr · $24.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $107K/yr market · 441K searches/yr · $24.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baymax — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **baymax**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 13Competition 33Returns 96Price range 81Avg price 95Brand share 46Review moat 61Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.70–$44.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,053.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$107K**
$107K/yr · 441K searches
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baymax is a $107K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baymax market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#35,705**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **41%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**17%**
- Disney Store34% - Big Hero 616% - Disney11% - Funko9% - LEGO6% - Medicom6% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
30K20KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/baymax/trend)
## **Top baymax search terms**
- **baymax**160K/yr-9.9%0.8% conv. - **big hero 6**79K/yr-3.3%0.1% conv. - **big hero 6 toys**54K/yr-20.2%0.3% conv. - **baymax toy**56K/yr-20.9%0.7% conv. - **baymax plush**38K/yr-15.4%1.7% conv. - **big hero six**19K/yr-12.8%0.0% conv. - **baymax toys**11K/yr-16.8%0.5% conv. - **baymax action figure**10K/yr-44.7%0.1% conv. - **baymax figure**5K/yr+3.2%0.5% conv. - **bay max**5K/yr+2.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/baymax/search-terms)
## **Top baymax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Store Official Baymax Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Disney Plushy Suitable for All Ages**Disney Store**$27.03**4.9★10,813 rev](https://www.amazon.com/dp/B09NLQX9MZ) [2**Big Hero 6 0 Action Figure White Baymax**Big Hero 6**$44.78**4.4★1,239 rev](https://www.amazon.com/dp/B07CBQFZPG) [3**Funko Pop Baymax with Mochi Exclusive 1541**Funko**$25.52**4.7★35 rev](https://www.amazon.com/dp/B0DRYS93WY) [4**LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038**LEGO**$23.21**4.2★12 rev](https://www.amazon.com/dp/B0F51M4W4Q) [5**Medicom - Disney - UDF Series 10 - Armored Baymax Figure**Medicom**$35.91**3.4★69 rev](https://www.amazon.com/dp/B09VSVLQ37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket**Jay Franco**$21.01**412 rev8mo ago](https://www.amazon.com/dp/B0G3SZQ54Q) [**LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038**LEGO**$23.21**12 rev1y ago](https://www.amazon.com/dp/B0F51M4W4Q) [**Funko Pop Baymax with Mochi Exclusive 1541**Funko**$25.52**35 rev1y ago](https://www.amazon.com/dp/B0DRYS93WY) [**Animated Film Merchandise Gift B Est 2014 Crossbody bag Movie Fans gift (B-MAX 2014 CB)**VAMSII**$14.82**10 rev1y ago](https://www.amazon.com/dp/B0DK9BC3QR) [**Disney100 Years of Being By Your Side Limited Edition 8-piece Figure Set Kids Toys for Ages 3 Up by Just Play**Just Play**$17.61**1,140 rev2y ago](https://www.amazon.com/dp/B0BN2JDMLC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Big Hero 6 White Baymax 3D Figural Keyring**Disney**$13.37**4.6★**▲ 195%**](https://www.amazon.com/dp/B0163JGXFW) [**Disney Juniors Big Hero 6 I Am Baymax Racerback Muscle Tank Top (Medium) Black**Seven Times Six**$8.70**4.2★**▲ 178%**](https://www.amazon.com/dp/B08KBR7KVN) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket**Jay Franco**$21.01**4.7★**▲ 176%**](https://www.amazon.com/dp/B0G3SZQ54Q) [**Big Hero 6 Disneys The Series: Action Figure Fred**Big Hero 6**$27.86**4.4★**▲ 102%**](https://www.amazon.com/dp/B07C12M8JR) [**Funko Pop Baymax with Mochi Exclusive 1541**Funko**$25.52**4.7★**▲ 23%**](https://www.amazon.com/dp/B0DRYS93WY)
**~~View all trending →~~**
## **What buyers say about baymax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Appears to be well made”*
**Size-Overall**25%
*“Just perfect”*
**Advertised Vs Actual Product**12%
*“Item as described”*
**Color**9%
*“Liked the color options ie Color: Olive Heather”*
**Fun/Entertainment Experience**9%
*“Fun”*
**Soft Feel**8%
*“So soft and comfortable”*
**Material Quality**5%
*“Love it and it's made with great material”*
**Comfort-Overall**3%
*“comfortable”*
**Strength**2%
*“This is firm well made”*
### **What buyers complain about **
**Hard Feel**33%
*“One thing I wish would be different avout him is his arms are a little stiff and not soft”*
**Strength**17%
*“Fragile”*
**Adhesion/Stickiness**17%
*“I had to super glue it back on”*
**Value For Money**8%
*“This was pricey”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**7%
**Defective Material/Parts**6%
**Product Condition**6%
**Advertised Vs Actual Product**6%
**Humidification**4%
**Print Quality**4%
**Color**3%
**Gifting Purpose**2%
**Quality-Overall**2%
## **Common questions**
- **Is baymax profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the baymax niche?**
- 12 brands and 97 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in baymax?**
- Top complaints mined from reviews: Hard Feel, Strength, Adhesion/Stickiness. The return rate is 0.9%.
- **When does demand for baymax peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the baymax niche?**
- Listings span $8.70–$44.78; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.
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