---
title: "Bath Slime — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bath-slime"
last_updated: "2026-08-08T10:15:13.251Z"
locale: en
meta:
description: "Niche score 51/100 · $84K/yr market · 64K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $84K/yr market · 64K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bath Slime — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **bath slime**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 21Growth 85Conversion 78Competition 9Returns 97Price range 30Avg price 80Brand share 0Review moat 49Quality gap 83
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+85.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.88**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,573.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.88–$19.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$84K**
$84K/yr · 64K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath slime is a $84K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath slime market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$68K–$84K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- ZIMPLI73% - Tub Works22% - Crayola5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +85.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/bath-slime/trend)
## **Top bath slime search terms**
- **slime baff**11K/yr+767.5%3.3% conv. - **bath slime**27K/yr-16.3%7.7% conv. - **zimpli**5K/yr+927.2%0.9% conv. - **slime bath**10K/yr+117.4%2.7% conv. - **bath slime for kids**8K/yr-40.3%9.7% conv. - **slime soap**3K/yr+0.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bath-slime/search-terms)
## **Top bath slime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$25K45%$38K60%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 x Slime Baff Bundle from Zimpli Kids Green Blue and Red Turn Water Into Gooey Slime Childrens Sensory and Bath Toy Certified Biodegradable Gift**ZIMPLI**$16.04**3.9★554 rev](https://www.amazon.com/dp/B089TPZ51C) [2**3 x Gelli Baff Bundle from Zimpli Kids Blue Red & Green Turn water into colourful goo! Childrens Sensory & Bath Toy**ZIMPLI**$17.59**4.2★650 rev](https://www.amazon.com/dp/B089TQDDZ4) [3**Tub Works Super Goo Bath Slime Kids Soap Bath Toy 6 Pack Classic**Tub Works**$19.34**4.4★762 rev](https://www.amazon.com/dp/B0CCT2GBTP) [4**Zimpli Kids 6043 Crackle Baff Colours 3 Bath Pack Make Water Crackle and Change Colour Childrens Sensory & Bath Toy**ZIMPLI**$4.88**4.3★9,262 rev](https://www.amazon.com/dp/B0847MP8TB) [5**Crayola Bath Time Slime 6-Piece Set for Kids Gooey Soap Slime for Sensory Play Non-Toxic Washable and Mess Free Bath Toys**Crayola**$19.39**4.3★90 rev](https://www.amazon.com/dp/B0FJPNP9ZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Bath Time Slime 6-Piece Set for Kids Gooey Soap Slime for Sensory Play Non-Toxic Washable and Mess Free Bath Toys**Crayola**$19.39**90 rev1y ago](https://www.amazon.com/dp/B0FJPNP9ZL) [**Tub Works Super Goo Bath Slime Surprise Bombs 6 Pack | Kids Bath Bombs With Surprise Inside | Nontoxic | Stretchy Squishy Slime Soap | Sensory Fun for Kids**Tub Works**$19.32**283 rev2y ago](https://www.amazon.com/dp/B0D61K1FXR) [**Tub Works Cosmic Bath Slime Kids Soap Bath Toy 6 Pack | Stretchy Squishy Slime Soap for Toddler Bath | Fresh Fruity Scents | Nontoxic | Sensory Fun Kids & Toddler Bath Toys**Tub Works**$19.14**762 rev2y ago](https://www.amazon.com/dp/B0CWMNDWKF) [**Tub Works Jelly Bath Slime Bombs 6 Pack | Bath Bombs for Kids That Turn Bath Water Into Colorful Jelly Slime | Nontoxic | Unique Kids Bath Bombs with Surprise Slime Texture | Sensory Fun Bath Toys**Tub Works**$19.32**227 rev2y ago](https://www.amazon.com/dp/B0CP4JW2YQ) [**Tub Works Super Goo Bath Slime Kids Soap Bath Toy 6 Pack Classic**Tub Works**$19.34**762 rev3y ago](https://www.amazon.com/dp/B0CCT2GBTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 x Gelli Baff Bundle from Zimpli Kids Blue Red & Green Turn water into colourful goo! Childrens Sensory & Bath Toy**ZIMPLI**$17.59**4.2★**▲ 90%**](https://www.amazon.com/dp/B089TQDDZ4) [**3 x Slime Baff Bundle from Zimpli Kids Green Blue and Red Turn Water Into Gooey Slime Childrens Sensory and Bath Toy Certified Biodegradable Gift**ZIMPLI**$16.04**3.9★**▲ 63%**](https://www.amazon.com/dp/B089TPZ51C) [**Zimpli Kids 6043 Crackle Baff Colours 3 Bath Pack Make Water Crackle and Change Colour Childrens Sensory & Bath Toy**ZIMPLI**$4.88**4.3★**▲ 36%**](https://www.amazon.com/dp/B0847MP8TB) [**Tub Works Jelly Bath Slime Bombs 6 Pack | Bath Bombs for Kids That Turn Bath Water Into Colorful Jelly Slime | Nontoxic | Unique Kids Bath Bombs with Surprise Slime Texture | Sensory Fun Bath Toys**Tub Works**$19.32**3.8★**▼ 40%**](https://www.amazon.com/dp/B0CP4JW2YQ) [**Tub Works Super Goo Bath Slime Surprise Bombs 6 Pack | Kids Bath Bombs With Surprise Inside | Nontoxic | Stretchy Squishy Slime Soap | Sensory Fun for Kids**Tub Works**$19.32**4.1★**▼ 42%**](https://www.amazon.com/dp/B0D61K1FXR)
**~~View all trending →~~**
## **What buyers say about bath slime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**41%
*“Makes bathtime fun”*
**Smell**9%
*“The slime is fun, smells good, and my kiddo loves playing with it and making potions”*
**Color**6%
*“Beautiful colors”*
**Value For Money**5%
*“Great value for the money”*
**Gifting Purpose**5%
*“Great Xmas gift”*
**Ease Of Use**4%
*“Gets used quickly”*
**Ease Of Cleaning**3%
*“Fun and cleanable”*
**Durability**3%
*“Lasted a long time”*
**Grip**3%
*“Fantastic for slip n slide or trampoline instead of soap”*
**Water Resistance**1%
*“The ones that got to the water worked fine”*
### **What buyers complain about **
**Ease Of Cleaning**11%
*“Instead, it left behind a very sticky, messy residue that was extremely difficult to clean off surfaces”*
**Durability**8%
*“Most of them fall apart when you open them”*
**Quality-Overall**7%
*“Don't buy cheaply made”*
**Advertised Vs Actual Product**7%
*“Doesnt do what it says”*
**Grip**7%
*“Extra slippery”*
**Value For Money**6%
*“Avoid at all costs”*
**Mess Free**6%
*“Messy”*
**Thickness**4%
*“They made the bath so thick with slime”*
**Color**4%
*“Little too no color”*
**Smell**3%
*“I tried to use in a water sensory bin and the smell stuck to my kids hands and the house and was horrid”*
### **Top return reasons **
**Leak-Proof**22%
**Advertised Vs Actual Product**14%
**Value For Money**8%
**Smell**8%
**Functionality-Overall**6%
**Adhesion/Stickiness**6%
**Size-Overall**5%
**Color**5%
**Defective Material/Parts**5%
**Thin**4%
## **Common questions**
- **Is bath slime profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 8 tracked products. 90-day search growth is +85.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bath slime niche?**
- 3 brands and 7 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bath slime?**
- Top complaints mined from reviews: Ease Of Cleaning, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for bath slime peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the bath slime niche?**
- Listings span $4.88–$19.39; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 1,574 reviews — the moat a new listing must climb.
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