---
title: "Bath Markers — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bath-markers"
last_updated: "2026-08-06T14:23:32.028Z"
locale: en
meta:
description: "Niche score 38/100 · $59K/yr market · 59K searches/yr · $11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $59K/yr market · 59K searches/yr · $11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Markers — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **bath markers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 81Competition 9Returns 96Price range 32Avg price 48Brand share 0Review moat 45Quality gap 85
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,033.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.74–$19.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$59K**
$59K/yr · 59K searches
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath markers is a $59K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath markers market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Tub Works77% - Crayola17% - Nuby6%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -29.5% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/bath-markers/trend)
## **Top bath markers search terms**
- **bath markers**25K/yr-27.9%7.1% conv. - **bath markers for toddlers 1-3**12K/yr-42.6%9.0% conv. - **shower markers**8K/yr-2.5%4.2% conv. - **bathtub markers**7K/yr-30.1%8.0% conv. - **bath markers for kids ages 4-8**4K/yr-29.5%11.1% conv. - **bathtub markers for toddlers 1-3**3K/yr-51.1%10.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bath-markers/search-terms)
## **Top bath markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$26K60%$35K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons**Tub Works**$13.58**4.5★2,682 rev](https://www.amazon.com/dp/B0BZWXYXT2) [2**Tub Works Bath Paint Sticks Bath Toy 12 Count | Nontoxic Washable Bathtub Paint for Kids & Toddlers | Twistable Sticks Draw Smoothly on Tub Walls | Smooth Vibrant Alternative to Bath Crayons**Tub Works**$13.56**4.2★1,673 rev](https://www.amazon.com/dp/B0BW5245NK) [3**Crayola Taste Beauty Bathtub Markers Washable Markers for Baths in Green Red Blue Purple and Orange**Crayola**$6.96**3.1★1,750 rev](https://www.amazon.com/dp/B005GM2M12) [4**Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser**Crayola**$9.86**3.5★140 rev](https://www.amazon.com/dp/B0F67PYYQY) [5**Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials**Nuby**$5.74**4.7★2,492 rev](https://www.amazon.com/dp/B0DX4QW8DD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser**Crayola**$9.86**140 rev1y ago](https://www.amazon.com/dp/B0F67PYYQY) [**Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials**Nuby**$5.74**2,492 rev1y ago](https://www.amazon.com/dp/B0DX4QW8DD) [**Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers**Tub Works**$13.04**1,356 rev1y ago](https://www.amazon.com/dp/B0DWVZMCBY) [**Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons**Tub Works**$19.38**815 rev2y ago](https://www.amazon.com/dp/B0CDNMR9K2) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.31**5,361 rev3y ago](https://www.amazon.com/dp/B0C7JCXX7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials**Nuby**$5.74**4.7★**▲ 446%**](https://www.amazon.com/dp/B0DX4QW8DD) [**Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons**Tub Works**$13.58**4.5★**▲ 18%**](https://www.amazon.com/dp/B0BZWXYXT2) [**Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser**Crayola**$9.86**3.5★**▲ 12%**](https://www.amazon.com/dp/B0F67PYYQY) [**Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers**Tub Works**$13.04**4.3★**— 9%**](https://www.amazon.com/dp/B0DWVZMCBY) [**Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons**Tub Works**$19.38**4.4★**▼ 13%**](https://www.amazon.com/dp/B0CDNMR9K2)
**~~View all trending →~~**
## **What buyers say about bath markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Colors are pretty”*
**Fun/Entertainment Experience**12%
*“Makes bath time fun”*
**Ease Of Cleaning**10%
*“Cleans up easily”*
**Quality-Overall**7%
*“I very right reviews”*
**Value For Money**5%
*“Great price”*
**Stain Resistance**5%
*“Doesn't stain the tub”*
**Gifting Purpose**4%
*“Perfect gift idea”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Ease Of Use**2%
*“Easy to use”*
**Washability**1%
*“Easy to wash off”*
### **What buyers complain about **
**Color**20%
*“would have been better if they were darker”*
**Ease Of Cleaning**9%
*“Impossible to clean”*
**Durability**8%
*“broke within first use”*
**Quality-Overall**6%
*“Not great quality”*
**Stain Resistance**6%
*“stains a lot”*
**Advertised Vs Actual Product**5%
*“This item is incorrectly advertised”*
**Value For Money**4%
*“Waste of money”*
**Ease Of Use**3%
*“hard to see”*
**Size-Overall**3%
*“These tablets are significantly smaller”*
**Strength**2%
*“Not very strong”*
### **Top return reasons **
**Color**16%
**Advertised Vs Actual Product**15%
**Leak-Proof**11%
**Defective Material/Parts**10%
**Functionality-Overall**8%
**Size-Overall**6%
**Stain Resistance**5%
**Ingredients-Overall**3%
**Value For Money**3%
**Durability**3%
## **Common questions**
- **Is bath markers profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 8 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bath markers niche?**
- 3 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bath markers?**
- Top complaints mined from reviews: Color, Ease Of Cleaning, Durability. The return rate is 0.8%.
- **When does demand for bath markers peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the bath markers niche?**
- Listings span $5.74–$19.38; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.
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