---
title: "Search terms — bath crayons - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bath-crayons/search-terms"
last_updated: "2026-08-08T09:34:45.059Z"
locale: en
meta:
  description: "Niche score 52/100 · $857K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $857K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bath crayons - Flapen"
---

# **bath crayons**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 75Growth 9Conversion 85Competition 25Returns 96Price range 67Avg price 75Brand share 5Review moat 44Quality gap 76

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$857K**

$857K/yr · 605K searches

**Avg price**

**Great****$14.95**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.74–$33.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,052.13**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-31.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms