---
title: "Bath Crayons — $857K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bath-crayons"
last_updated: "2026-08-08T07:50:24.303Z"
locale: en
meta:
description: "Niche score 52/100 · $857K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $857K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bath Crayons — $857K/yr Amazon US Niche (2026) - Flapen"
---
# **bath crayons**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 75Growth 9Conversion 85Competition 25Returns 96Price range 67Avg price 75Brand share 5Review moat 44Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$857K**
$857K/yr · 605K searches
**Avg price**
**Great****$14.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.74–$33.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,052.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-31.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath crayons is a $857K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath crayons market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$748K–$897K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Tub Works71% - Crayola16% - Nuby6% - Honeysticks2% - Cosaway2% - Mr. Bubble2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/bath-crayons/trend)
## **Top bath crayons search terms**
- **bath crayons**185K/yr-30.3%9.5% conv. - **bath paint**83K/yr-33.5%7.5% conv. - **bath crayons for toddlers 1-3**69K/yr-29.5%9.1% conv. - **bath paint for kids**40K/yr-48.8%8.0% conv. - **bathtub crayons**28K/yr-26.4%7.9% conv. - **bath markers**25K/yr-27.9%7.0% conv. - **bath crayons for kids ages 4-8**26K/yr-35.8%12.1% conv. - **bath paint for toddlers 1-3**9K/yr+46.8%9.0% conv. - **crayola bath paint**23K/yr-40.9%7.6% conv. - **bathtub paint for kids**14K/yr-34.7%7.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bath-crayons/search-terms)
## **Top bath crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86K20%$171K30%$257K40%$343K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons**Tub Works**$13.58**4.5★2,682 rev](https://www.amazon.com/dp/B0BZWXYXT2) [2**Tub Works Bath Paint Sticks Bath Toy 12 Count | Nontoxic Washable Bathtub Paint for Kids & Toddlers | Twistable Sticks Draw Smoothly on Tub Walls | Smooth Vibrant Alternative to Bath Crayons**Tub Works**$13.56**4.2★1,673 rev](https://www.amazon.com/dp/B0BW5245NK) [3**Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser**Crayola**$9.86**3.5★140 rev](https://www.amazon.com/dp/B0F67PYYQY) [4**Tub Works Bath Paint Soap Bath Toy Classic 6 Pack | Non-Toxic | Washable Bathtub Paint for Finger Painting on Tub Walls | Ideal Toddler Bath Toys for Creative Play | Easy to Clean Fun Bath Art**Tub Works**$13.99**4.4★1,718 rev](https://www.amazon.com/dp/B0BC33ZJ33) [5**Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons**Tub Works**$19.38**4.4★815 rev](https://www.amazon.com/dp/B0CDNMR9K2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case**Mr. Bubble**$10.00**51 rev9mo ago](https://www.amazon.com/dp/B0FXYJZ65X) [**Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids**Crayola**$21.19**135 rev1y ago](https://www.amazon.com/dp/B0FJPTH3Q7) [**Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser**Crayola**$9.86**140 rev1y ago](https://www.amazon.com/dp/B0F67PYYQY) [**Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials**Nuby**$5.74**2,492 rev1y ago](https://www.amazon.com/dp/B0DX4QW8DD) [**Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers**Tub Works**$13.04**1,356 rev1y ago](https://www.amazon.com/dp/B0DWVZMCBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials**Nuby**$5.74**4.7★**▲ 368%**](https://www.amazon.com/dp/B0DX4QW8DD) [**Cosaway Bath Crayons Toddler Bath Toys 10Packs**Cosaway**$6.90**3.7★**▲ 265%**](https://www.amazon.com/dp/B0DPV4PB6N) [**Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case**Mr. Bubble**$10.00**3.9★**▲ 67%**](https://www.amazon.com/dp/B0FXYJZ65X) [**Tub Works Bath Paint Soap Bath Toy 24 Pack | Non-Toxic Washable Bath Paint for Finger Painting in the Tub | Ideal Toddler Bath Toys for Creative Play | Classic & Pastel Bath Colors for Kids Bath**Tub Works**$33.78**4.7★**▲ 23%**](https://www.amazon.com/dp/B0C1HWCKL6) [**Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids**Crayola**$21.19**4.6★**▲ 11%**](https://www.amazon.com/dp/B0FJPTH3Q7)
**~~View all trending →~~**
## **What buyers say about bath crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Colors are pretty”*
**Fun/Entertainment Experience**12%
*“Makes bath time fun”*
**Ease Of Cleaning**12%
*“Cleans up easily”*
**Quality-Overall**7%
*“Better than other brands”*
**Value For Money**5%
*“Great price”*
**Gifting Purpose**4%
*“Great gift”*
**Stain Resistance**4%
*“No staining”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Ease Of Use**2%
*“Easy to use”*
**Washability**2%
*“Easy to wash off”*
### **What buyers complain about **
**Color**19%
*“Dull colors”*
**Ease Of Cleaning**12%
*“Not easy to clean”*
**Durability**7%
*“broke within first use”*
**Stain Resistance**6%
*“Stains easily”*
**Quality-Overall**5%
*“Terrible product”*
**Advertised Vs Actual Product**5%
*“This item is incorrectly advertised”*
**Value For Money**4%
*“Not worth the price”*
**Ease Of Use**4%
*“Difficult to remove”*
**Size-Overall**3%
*“These tablets are significantly smaller”*
**Strength**2%
*“Not very strong”*
### **Top return reasons **
**Color**16%
**Advertised Vs Actual Product**15%
**Leak-Proof**10%
**Defective Material/Parts**10%
**Functionality-Overall**8%
**Size-Overall**6%
**Stain Resistance**5%
**Value For Money**4%
**Ingredients-Overall**3%
**Durability**3%
## **Common questions**
- **Is bath crayons profitable to sell on Amazon United States?**
- The niche generates $857K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bath crayons niche?**
- 6 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in bath crayons?**
- Top complaints mined from reviews: Color, Ease Of Cleaning, Durability. The return rate is 0.9%.
- **When does demand for bath crayons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the bath crayons niche?**
- Listings span $5.74–$33.78; the average listing price is $14.95 (sweet spot $15–$100). The average incumbent carries 2,052 reviews — the moat a new listing must climb.
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