---
title: "Bath Confetti — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bath-confetti"
last_updated: "2026-08-06T10:49:20.175Z"
locale: en
meta:
description: "Niche score 35/100 · $45K/yr market · 26K searches/yr · $14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $45K/yr market · 26K searches/yr · $14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Confetti — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **bath confetti**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 3Conversion 93Competition 5Returns 96Price range 29Avg price 74Brand share 0Review moat 37Quality gap 60
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,772.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.88–$19.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$45K**
$45K/yr · 26K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-44.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath confetti is a $45K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath confetti market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$45K–$59K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Tub Works63% - Mr. Bubble19% - ZIMPLI8% - SWCANDY7% - Crayola3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.5% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/bath-confetti/trend)
## **Top bath confetti products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$13K45%$20K60%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys**Tub Works**$19.07**4.6★1,053 rev](https://www.amazon.com/dp/B0CJT3MR9K) [2**Mr. Bubble Magic Bath Crackles Fun to add to Bubble Bath to Make Bath Time Exciting for Kids with Colorful Pops and Fizzy Snaps 1 oz Packet Pack of 12**Mr. Bubble**$18.91**4.6★1,094 rev](https://www.amazon.com/dp/B01H3W8WXE) [3**Zimpli Kids 6043 Crackle Baff Colours 3 Bath Pack Make Water Crackle and Change Colour Childrens Sensory & Bath Toy**ZIMPLI**$4.88**4.3★9,262 rev](https://www.amazon.com/dp/B0847MP8TB) [4**SWCANDY Bath Crackles for Kids 12 Pack Sensory Bath Toys Crackle Pop & Fizz Bath Crystals Nontoxic Fragrance-Free Mess-Free Toddler Bathtub Toys**SWCANDY**$12.52**4.4★132 rev](https://www.amazon.com/dp/B0DFYKLBVQ) [5**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.31**4.5★5,361 rev](https://www.amazon.com/dp/B0C7JCXX7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Bath Fizzies 16-Piece Deluxe Pack Scented Water Coloring Dust Packets for Kids and Tweens Non-Toxic and Stain Free Bath Toys**Crayola**$17.62**49 rev1y ago](https://www.amazon.com/dp/B0FJSFW99S) [**SWCANDY Bath Crackles for Kids 12 Pack Sensory Bath Toys Crackle Pop & Fizz Bath Crystals Nontoxic Fragrance-Free Mess-Free Toddler Bathtub Toys**SWCANDY**$12.52**132 rev1y ago](https://www.amazon.com/dp/B0DFYKLBVQ) [**Tub Works Kids Bath Bomb Potion Bath Toy Variety 6 Pack | Nontoxic | Fizzes Foams & Bubbles with an Eruption of Color | Interactive Bath Bombs | Fun Science Toddler Bath Toys**Tub Works**$18.68**2,457 rev2y ago](https://www.amazon.com/dp/B0CVZL1K11) [**Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys**Tub Works**$19.07**1,053 rev2y ago](https://www.amazon.com/dp/B0CJT3MR9K) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.31**5,361 rev3y ago](https://www.amazon.com/dp/B0C7JCXX7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Bath Fizzies 16-Piece Deluxe Pack Scented Water Coloring Dust Packets for Kids and Tweens Non-Toxic and Stain Free Bath Toys**Crayola**$17.62**3.7★**▲ 106%**](https://www.amazon.com/dp/B0FJSFW99S) [**Tub Works Bath Crackles Bath Toy Variety 12 Pack | Nontoxic & Fragrance-Free | Makes Bath Water Crackle & Pop for a Unique Kids Bath | Swirl Water for Fizzy Fun | Sensory Kids & Toddler Bath Toys**Tub Works**$19.07**4.6★**▲ 17%**](https://www.amazon.com/dp/B0CJT3MR9K) [**Mr. Bubble Magic Bath Crackles Fun to add to Bubble Bath to Make Bath Time Exciting for Kids with Colorful Pops and Fizzy Snaps 1 oz Packet Pack of 12**Mr. Bubble**$18.91**4.6★**— 10%**](https://www.amazon.com/dp/B01H3W8WXE) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**$12.31**4.5★**— 3%**](https://www.amazon.com/dp/B0C7JCXX7K) [**Zimpli Kids 6043 Crackle Baff Colours 3 Bath Pack Make Water Crackle and Change Colour Childrens Sensory & Bath Toy**ZIMPLI**$4.88**4.3★**▼ 18%**](https://www.amazon.com/dp/B0847MP8TB)
**~~View all trending →~~**
## **What buyers say about bath confetti**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Vibrant color”*
**Fun/Entertainment Experience**11%
*“Makes bath time so much fun”*
**Stain Resistance**6%
*“They do not stain the tub”*
**Quality-Overall**6%
*“Good quality”*
**Gifting Purpose**6%
*“Great gift”*
**Value For Money**6%
*“Great price”*
**Smell**5%
*“they are completely fragrance-free”*
**Durability**5%
*“they last a while”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Cleaning**4%
*“the bathtub is very easy to clean afterward”*
### **What buyers complain about **
**Color**21%
*“would have been better if they were darker”*
**Stain Resistance**8%
*“Stains easily”*
**Advertised Vs Actual Product**8%
*“Did not work as advertised”*
**Value For Money**6%
*“They are expensive for what they do”*
**Allergies**5%
*“Toddler got a rash from these”*
**Smell**4%
*“whatever powder is on the them smells horrible”*
**Noise Level**4%
*“They crackle loudly”*
**Size-Overall**4%
*“Smaller than normal”*
**Quality-Overall**4%
*“Poor Quality”*
**Functionality-Overall**2%
*“These barely work”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Color**20%
**Functionality-Overall**12%
**Stain Resistance**8%
**Ingredients-Overall**6%
**Value For Money**5%
**Smell**5%
**Size-Overall**5%
**Gap/Hole**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is bath confetti profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 7 tracked products. 90-day search growth is -44.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the bath confetti niche?**
- 5 brands and 9 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bath confetti?**
- Top complaints mined from reviews: Color, Stain Resistance, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for bath confetti peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the bath confetti niche?**
- Listings span $4.88–$19.07; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 2,773 reviews — the moat a new listing must climb.
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