---
title: "Search terms — barbie - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/barbie/search-terms"
last_updated: "2026-08-08T09:36:29.489Z"
locale: en
meta:
  description: "Niche score 59/100 · $13.0M/yr market · 33.4M searches/yr · $26.53 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $13.0M/yr market · 33.4M searches/yr · $26.53 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — barbie - Flapen"
---

# **barbie**

**Launch it**

A $13.0M/yr market growing +12.9% this quarter with returns at 1.6% — clears our launch bar.

Market size 100Growth 41Conversion 18Competition 92Returns 83Price range 48Avg price 95Brand share 35Review moat 31Quality gap 20

**Market size**

**Incredible****$13.0M**

$13.0M/yr · 33.4M searches

**Avg price**

**Incredible****$26.53**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$7.88–$186.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+12.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,366.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## Search terms