---
title: "Bakugo — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/bakugo"
last_updated: "2026-08-08T08:45:48.567Z"
locale: en
meta:
description: "Niche score 56/100 · $255K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $255K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bakugo — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **bakugo**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 47Growth 57Conversion 9Competition 60Returns 97Price range 85Avg price 95Brand share 48Review moat 82Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.51–$65.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****367.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+31.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$255K**
$255K/yr · 1.3M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bakugo is a $255K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakugo market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$260K–$325K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#20,299**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **60%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**182**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 82%
**Open market**
**20%**
- YLQANONG32% - MABAIUDE18% - Xuminvty14% - Banpresto9% - IOONCHI4% - Ichibansho Figure4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/bakugo/trend)
## **Top bakugo search terms**
- **bakugo figure**404K/yr+48.7%0.5% conv. - **bakugo**438K/yr+19.3%0.3% conv. - **bakugo plush**76K/yr+18.3%0.4% conv. - **katsuki bakugo**79K/yr+28.1%0.2% conv. - **katsuki bakugo figure**46K/yr+56.9%0.5% conv. - **bakugo action figure**32K/yr+80.5%0.2% conv. - **bakugo merch**44K/yr+10.0%0.2% conv. - **bakugou figure**41K/yr+39.4%0.3% conv. - **bakugou**41K/yr+1.5%0.2% conv. - **my hero academia bakugo**31K/yr+7.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/bakugo/search-terms)
## **Top bakugo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$25K15%$38K20%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts**MABAIUDE**$14.82**4.9★22 rev](https://www.amazon.com/dp/B0H1CGX7LV) [2**YLQANONG MHA Figures Anime Bakugo Figure Statues Midoriya Izuku/Todoroki Shouto/Toga Himiko Anime Action Figurine 17CM/6.69IN**YLQANONG**$11.39**4.6★236 rev](https://www.amazon.com/dp/B0G25BJ7CB) [3**Xuminvty Katsuki Bakugo Hoodie Costume Adult Bakugo Cosplay Sweatshirt Anime Sweater Pullover (US Alpha X-Small Regular Regular Black 2)**Xuminvty**$19.98**4.5★36 rev](https://www.amazon.com/dp/B0D9XH19MD) [4**YLQANONG Midoriya Izuku Look Up Figures MHA Todoroki Shouto Anime Figure Statues MHA Anime Action Figurine 10CM(3.94IN)**YLQANONG**$7.51**4.5★65 rev](https://www.amazon.com/dp/B0FJDMNNSM) [5**YLQANONG Bakugo Figures MHA Anime Figure Statues Midoriya Izuku Todoroki Shouto Toga Himiko Anime Action Figurine 16CM**YLQANONG**$12.99**4.6★236 rev](https://www.amazon.com/dp/B0GC6929YC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts**MABAIUDE**$14.82**22 rev2mo ago](https://www.amazon.com/dp/B0H1CGX7LV) [**Thunder Tech My Hero Academia Grandista - Bakugo Katsuki -**Thunder Tech**$34.89**3 rev3mo ago](https://www.amazon.com/dp/B0GZ3MZYQ5) [**Banpresto - My Hero Academia - Katsuki Bakugo II Maximatic Figure**Banpresto**$35.89**10 rev6mo ago](https://www.amazon.com/dp/B0FTSZZQMK) [**YLQANONG Bakugo Figures MHA Anime Figure Statues Midoriya Izuku Todoroki Shouto Toga Himiko Anime Action Figurine 16CM**YLQANONG**$12.99**236 rev7mo ago](https://www.amazon.com/dp/B0GC6929YC) [**Ichibansho Figure - My Hero Academia - Katsuki Bakugo (This is Our Story) Masterlise Collectible Statue**Ichibansho Figure**$60.72**1 rev8mo ago](https://www.amazon.com/dp/B0G2TB8J2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts**MABAIUDE**$14.82**4.9★**▲ 214%**](https://www.amazon.com/dp/B0H1CGX7LV) [**Thunder Tech My Hero Academia Grandista - Bakugo Katsuki -**Thunder Tech**$34.89**5.0★**▲ 211%**](https://www.amazon.com/dp/B0GZ3MZYQ5) [**Xuminvty Katsuki Bakugo Hoodie Costume Adult Bakugo Cosplay Sweatshirt Anime Sweater Pullover (US Alpha X-Small Regular Regular Black 2)**Xuminvty**$19.98**4.5★**▲ 141%**](https://www.amazon.com/dp/B0D9XH19MD) [**Xuminvty Katsuki Bakugo Hoodie Costume Adult Bakugo Cosplay Sweatshirt Anime Sweater Pullover (US Alpha Small Regular Regular Black 4)**Xuminvty**$19.25**4.5★**▲ 135%**](https://www.amazon.com/dp/B0D9XPGLPD) [**IOONCHI Anime Printed Hoodie Adult Cosplay Jacket Black**IOONCHI**$32.52**4.4★**▲ 105%**](https://www.amazon.com/dp/B0DQCQGD1C)
**~~View all trending →~~**
## **What buyers say about bakugo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“have no complaints”*
**Gifting Purpose**10%
*“Best Christmass Gift”*
**Value For Money**9%
*“All in all the price point is more than fair for these”*
**Advertised Vs Actual Product**9%
*“Just as advertised”*
**Size-Overall**6%
*“it's nice for the size that it is”*
**Design-Overall**4%
*“very nice with the details”*
**Collectibles**4%
*“Cool figurine for collection”*
**Strength**3%
*“honestly a solid figure”*
**Developmental Needs**3%
*“good for kids”*
**Fun/Entertainment Experience**2%
*“Excellent toy”*
### **What buyers complain about **
**Size-Overall**14%
*“The small card”*
**Quality-Overall**14%
*“Poor Quality”*
**Durability**13%
*“it broke easily”*
**Value For Money**10%
*“A little pricey”*
**Strength**7%
*“Its very easily broken”*
**Thickness**4%
*“the stand is really thick”*
**Weight Heavy**4%
*“It is somewhat heavy”*
**Advertised Vs Actual Product**4%
*“the face is much different than the photos”*
**Water Resistance**3%
*“wouldnt come off with water”*
**Defective Material/Parts**3%
*“One of the explosives broke”*
### **Top return reasons **
**Defective Material/Parts**28%
**Size-Overall**25%
**Advertised Vs Actual Product**20%
**Add-Ons/Attachments**7%
**Durability**4%
**Value For Money**4%
**Sleeve Fit**2%
**Quality-Overall**2%
**Stitch/Finish/Polish**2%
**Assembly/Installation**1%
## **Common questions**
- **Is bakugo profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 35 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bakugo niche?**
- 17 brands and 182 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in bakugo?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.5%.
- **When does demand for bakugo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the bakugo niche?**
- Listings span $7.51–$65.25; the average listing price is $26.02 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.
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