[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-baby-microphone-for-1-year-old":3,"research-sidebar-rollups":573},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":86,"demand":91,"seasonality":261,"brandShare":274,"products":286,"feedback":344,"searchTerms":499,"related":539,"lastUpdated":36},"f2975aa8-bed6-4534-819f-125319c2c220","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":30,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":30},83277,55381,0.9918,-0.2541,0.0692,0.9641,1,4.67,3806,21.73,10.95,35.3,6,4000,0.0209,0,2,"baby microphone for 1 year old","baby-microphone-for-1-year-old","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fbaby-microphone-for-1-year-old","Musical Toys","2026-07-30T18:24:22.151769+00:00",3,4,24,[],968,3000,500,750,65190,86920,37,117,{"score":50,"verdict":51,"components":52},32,"skip",[53,58,61,65,67,69,71,76,79,82],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",21,0.15,83277.3,{"key":59,"score":60,"weight":56,"raw":18},"growth",12,{"key":62,"score":63,"weight":64,"raw":19},"conversion",74,0.1,{"key":66,"score":37,"weight":56,"raw":20},"competition",{"key":68,"score":30,"weight":64,"raw":21},"brandShare",{"key":70,"score":55,"weight":64,"raw":22},"qualityGap",{"key":72,"score":73,"weight":74,"raw":75},"reviewMoat",27,0.05,3805.83,{"key":77,"score":78,"weight":64,"raw":29},"returns",73,{"key":80,"score":81,"weight":74,"raw":24},"avgPrice",92,{"key":83,"score":84,"weight":74,"raw":85},"priceRange",82,0.8336755646817248,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":260},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257],{"week":94,"volume":95},"2025-07-06",713,{"week":97,"volume":98},"2025-07-13",1056,{"week":100,"volume":101},"2025-07-20",916,{"week":103,"volume":104},"2025-07-27",843,{"week":106,"volume":107},"2025-08-03",928,{"week":109,"volume":110},"2025-08-10",865,{"week":112,"volume":113},"2025-08-17",1037,{"week":115,"volume":116},"2025-08-24",872,{"week":118,"volume":119},"2025-08-31",807,{"week":121,"volume":122},"2025-09-07",840,{"week":124,"volume":125},"2025-09-14",845,{"week":127,"volume":128},"2025-09-21",784,{"week":130,"volume":131},"2025-09-28",855,{"week":133,"volume":134},"2025-10-05",861,{"week":136,"volume":137},"2025-10-12",1163,{"week":139,"volume":140},"2025-10-19",999,{"week":142,"volume":143},"2025-10-26",1025,{"week":145,"volume":146},"2025-11-02",987,{"week":148,"volume":149},"2025-11-09",1404,{"week":151,"volume":152},"2025-11-16",1919,{"week":154,"volume":155},"2025-11-23",2401,{"week":157,"volume":158},"2025-11-30",3327,{"week":160,"volume":161},"2025-12-07",3386,{"week":163,"volume":164},"2025-12-14",4499,{"week":166,"volume":167},"2025-12-21",5518,{"week":169,"volume":170},"2025-12-28",3090,{"week":172,"volume":173},"2026-01-04",1370,{"week":175,"volume":176},"2026-01-11",1043,{"week":178,"volume":179},"2026-01-18",950,{"week":181,"volume":182},"2026-01-25",712,{"week":184,"volume":185},"2026-02-01",802,{"week":187,"volume":188},"2026-02-08",805,{"week":190,"volume":191},"2026-02-15",851,{"week":193,"volume":194},"2026-02-22",640,{"week":196,"volume":197},"2026-03-01",688,{"week":199,"volume":200},"2026-03-08",718,{"week":202,"volume":203},"2026-03-15",704,{"week":205,"volume":203},"2026-03-22",{"week":207,"volume":208},"2026-03-29",574,{"week":210,"volume":211},"2026-04-05",696,{"week":213,"volume":214},"2026-04-12",487,{"week":216,"volume":217},"2026-04-19",478,{"week":219,"volume":220},"2026-04-26",608,{"week":222,"volume":223},"2026-05-03",454,{"week":225,"volume":226},"2026-05-10",452,{"week":228,"volume":229},"2026-05-17",378,{"week":231,"volume":232},"2026-05-24",467,{"week":234,"volume":235},"2026-05-31",424,{"week":237,"volume":238},"2026-06-07",512,{"week":240,"volume":241},"2026-06-14",495,{"week":243,"volume":244},"2026-06-21",551,{"week":246,"volume":247},"2026-06-28",664,{"week":249,"volume":250},"2026-07-05",509,{"week":252,"volume":253},"2026-07-12",593,{"week":255,"volume":256},"2026-07-19",540,{"week":258,"volume":259},"2026-07-26",491,false,[262,263,264,265,266,267,268,269,270,271,272,273],0.9306688417618271,0.707536704730832,0.6190146818923328,0.518205546492659,0.3973898858075041,0.5074714518760196,0.6464437194127243,0.8238303425774878,0.7591517128874389,0.9245024469820555,1.8340228384991843,3.7667536704730833,{"top":275,"otherBrandCount":30,"otherClickShare":285},[276,279,282],{"brand":277,"clickShare":278},"eKids",0.8309,{"brand":280,"clickShare":281},"Ms Rachel x SR",0.1215,{"brand":283,"clickShare":284},"Little Kids",0.0475,0.00010000000000010001,[287,297,306,316,326,336],{"asin":288,"title":289,"brand":277,"imageUrl":290,"price":25,"rating":291,"reviews":292,"clickShare90":293,"clickShare360":294,"launchDate":295,"amazonUrl":296},"B0DZPJ6D9W","eKids Ms Rachel Toy Microphone for Kids with Music and Lights Toddler Toys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31v-mBSow1L.jpg",4.7,2756,0.5124,0.4735,"2025-03-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZPJ6D9W",{"asin":298,"title":299,"brand":277,"imageUrl":300,"price":301,"rating":291,"reviews":292,"clickShare90":302,"clickShare360":303,"launchDate":304,"amazonUrl":305},"B0DBRD6VXT","Bluey Toy Microphone for Kids with Music and Lights Ideal Toddler Toys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21X2DcctzRL.jpg",12.44,0.2287,0.3128,"2024-07-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBRD6VXT",{"asin":307,"title":308,"brand":277,"imageUrl":309,"price":310,"rating":291,"reviews":311,"clickShare90":312,"clickShare360":313,"launchDate":314,"amazonUrl":315},"B0DQ97MHWD","Ms Rachel Karaoke Microphone with Boombox Kids Karaoke Machine for Toddlers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F7Obiq1GL.jpg",30.31,15166,0.0898,0.1402,"2024-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DQ97MHWD",{"asin":317,"title":318,"brand":280,"imageUrl":319,"price":26,"rating":320,"reviews":321,"clickShare90":322,"clickShare360":323,"launchDate":324,"amazonUrl":325},"B0FZFB14PC","Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YQ-gKq9UL.jpg",4.9,11,0.0856,0.0131,"2025-11-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZFB14PC",{"asin":327,"title":328,"brand":283,"imageUrl":329,"price":330,"rating":331,"reviews":332,"clickShare90":284,"clickShare360":333,"launchDate":334,"amazonUrl":335},"B0BSJQGJS4","BLUEY Dance Mode Bubble Machine and Toy Microphone | Bluey Toy for Baby Toddlers and Kids | Includes Bubble Solution","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311o+YXfqRL.jpg",12.16,4.1,2114,0.0548,"2023-01-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSJQGJS4",{"asin":337,"title":338,"brand":280,"imageUrl":339,"price":340,"rating":320,"reviews":50,"clickShare90":341,"clickShare360":342,"launchDate":324,"amazonUrl":343},"B0FZNL6DWT","Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-030","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SZ4H82ByL.jpg",29.23,0.0359,0.0055,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZNL6DWT",{"love":345,"hate":406,"returnReasons":472},[346,353,360,367,372,378,383,389,395,401],{"topic":347,"percentOfMentions":348,"verbatims":349},"Fun\u002FEntertainment Experience",0.27940000000000004,[350,351,352],"Fun toy","Great toy","So much fun",{"topic":354,"percentOfMentions":355,"verbatims":356},"Gifting Purpose",0.1324,[357,358,359],"Excellent gift","Great present for littles","Great Gift",{"topic":361,"percentOfMentions":362,"verbatims":363},"Music Effect",0.0588,[364,365,366],"My granddaughter loves this karaoke","Perfect for music loving babies","Great for kids that love singing",{"topic":368,"percentOfMentions":362,"verbatims":369},"Microphone",[370,371],"My granddaughter love that microphone","Bluey kids microphone",{"topic":373,"percentOfMentions":374,"verbatims":375},"Developmental Needs",0.0441,[376,377],"Good for kiddos","Great for kids",{"topic":379,"percentOfMentions":374,"verbatims":380},"Value For Money",[381,382],"so the value is okay","Worth buying",{"topic":384,"percentOfMentions":385,"verbatims":386},"Ease Of Use",0.0392,[387,388],"Easy to use","Its easy to use",{"topic":390,"percentOfMentions":385,"verbatims":391},"Durability",[392,393,394],"Durable and well made","Its pretty durable","and still works, very durable",{"topic":396,"percentOfMentions":397,"verbatims":398},"Quality-Overall",0.0294,[399,400],"Good quality and my daughter loves it","Quality",{"topic":402,"percentOfMentions":397,"verbatims":403},"Color",[404,405],"Cute idea, we love bluey,","My girls love bubbles and bluey",[407,414,420,426,433,439,445,452,458,465],{"topic":408,"percentOfMentions":409,"verbatims":410},"Functionality-Overall",0.1727,[411,412,413],"DOESNT WORK","Never worked","not really functional",{"topic":396,"percentOfMentions":415,"verbatims":416},0.09759999999999999,[417,418,419],"Pretty low quality toy","Cheaply made","Disappointing Quality",{"topic":379,"percentOfMentions":421,"verbatims":422},0.0788,[423,424,425],"This is not worth the money","Way over priced","a waste of $15 for this crap",{"topic":427,"percentOfMentions":428,"verbatims":429},"Noise Level",0.0697,[430,431,432],"it is far too loud","LOUD","it just turns on when it hears sound",{"topic":384,"percentOfMentions":434,"verbatims":435},0.060599999999999994,[436,437,438],"Hard to get open","Very difficult for a child to use","This product is not very user friendly",{"topic":368,"percentOfMentions":440,"verbatims":441},0.049100000000000005,[442,443,444],"Microphone part is awful","The microphone is a little loud","Microphone doesnt work unless you scream on it",{"topic":446,"percentOfMentions":447,"verbatims":448},"Battery Life",0.0455,[449,450,451],"Batteries would not stay in So it was useless","The batteries keep falling out","Batteries dead on arrival",{"topic":390,"percentOfMentions":453,"verbatims":454},0.043,[455,456,457],"Broke immediately","Broken within minutes","Its definitely not made to last",{"topic":459,"percentOfMentions":460,"verbatims":461},"Design-Overall",0.0424,[462,463,464],"Poor construction","Very bad design","so the design wouldnt work for us",{"topic":466,"percentOfMentions":467,"verbatims":468},"Audio Volume",0.0364,[469,470,471],"No volume control","there's no dial for volume so we had to cover the speaker holes with painter's tape to limit the sound","has no volume settings",[473,475,478,481,484,487,489,492,495,497],{"reason":408,"pct":474},0.26030000000000003,{"reason":476,"pct":477},"Battery Inclusion",0.1174,{"reason":479,"pct":480},"Size-Overall",0.0969,{"reason":482,"pct":483},"Defective Material\u002FParts",0.0872,{"reason":485,"pct":486},"Advertised Vs Actual Product",0.0775,{"reason":379,"pct":488},0.0508,{"reason":490,"pct":491},"Audio Quality",0.0432,{"reason":493,"pct":494},"Touch\u002FButton Controls",0.026600000000000002,{"reason":384,"pct":496},0.0254,{"reason":354,"pct":498},0.0242,[500,505,510,515,520,525,530,535],{"term":501,"volume":502,"growthQoq":503,"conversionRate":504},"ms rachel microphone",14063,-0.203,0.1009,{"term":506,"volume":507,"growthQoq":508,"conversionRate":509},"bluey microphone",10167,-0.2804,0.0507,{"term":511,"volume":512,"growthQoq":513,"conversionRate":514},"minnie mouse microphone",7923,-0.1909,0.0025,{"term":516,"volume":517,"growthQoq":518,"conversionRate":519},"mickey mouse microphone",5884,-0.1421,0.0024,{"term":521,"volume":522,"growthQoq":523,"conversionRate":524},"bluey microphone for kids",5486,-0.1686,0.055,{"term":526,"volume":527,"growthQoq":528,"conversionRate":529},"ms rachel microphone toy",6816,-0.4859,0.119,{"term":531,"volume":532,"growthQoq":533,"conversionRate":534},"miss rachel microphone",3383,-0.3302,0.1667,{"term":32,"volume":536,"growthQoq":537,"conversionRate":538},1659,-0.7,0.0278,[540,547,552,557,562,568],{"title":541,"href":542,"score":543,"verdict":544,"marketSize":545,"growth90":546},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,"watch",317041.86,4.0766,{"title":548,"href":549,"score":543,"verdict":544,"marketSize":550,"growth90":551},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":553,"href":554,"score":543,"verdict":544,"marketSize":555,"growth90":556},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":558,"href":559,"score":543,"verdict":544,"marketSize":560,"growth90":561},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":563,"href":564,"score":543,"verdict":565,"marketSize":566,"growth90":567},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":569,"href":570,"score":543,"verdict":544,"marketSize":571,"growth90":572},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[574,581,588,595,602,609,616,623,630,637,644,651,658,661,668,674,681,688,695,702],{"nodeId":575,"label":576,"slug":577,"href":578,"nichesTracked":579,"marketSizeTotal":580},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":582,"label":583,"slug":584,"href":585,"nichesTracked":586,"marketSizeTotal":587},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":589,"label":590,"slug":591,"href":592,"nichesTracked":593,"marketSizeTotal":594},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":596,"label":597,"slug":598,"href":599,"nichesTracked":600,"marketSizeTotal":601},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":603,"label":604,"slug":605,"href":606,"nichesTracked":607,"marketSizeTotal":608},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":610,"label":611,"slug":612,"href":613,"nichesTracked":614,"marketSizeTotal":615},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":617,"label":618,"slug":619,"href":620,"nichesTracked":621,"marketSizeTotal":622},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":624,"label":625,"slug":626,"href":627,"nichesTracked":628,"marketSizeTotal":629},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":631,"label":632,"slug":633,"href":634,"nichesTracked":635,"marketSizeTotal":636},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":638,"label":639,"slug":640,"href":641,"nichesTracked":642,"marketSizeTotal":643},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":645,"label":646,"slug":647,"href":648,"nichesTracked":649,"marketSizeTotal":650},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":652,"label":653,"slug":654,"href":655,"nichesTracked":656,"marketSizeTotal":657},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":659,"marketSizeTotal":660},3143,1662205212,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":125,"marketSizeTotal":673},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",527166679,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":689,"label":690,"slug":691,"href":692,"nichesTracked":693,"marketSizeTotal":694},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":696,"label":697,"slug":698,"href":699,"nichesTracked":700,"marketSizeTotal":701},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":31,"marketSizeTotal":707},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]