---
title: "Avatar the Last Airbender Game — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/avatar-the-last-airbender-game"
last_updated: "2026-08-06T22:31:00.893Z"
locale: en
meta:
description: "Niche score 44/100 · $31K/yr market · 26K searches/yr · $30.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $31K/yr market · 26K searches/yr · $30.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avatar the Last Airbender Game — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **avatar the last airbender game**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 55Conversion 48Competition 12Returns 96Price range 91Avg price 95Brand share 8Review moat 91Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****189.11**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$13.27–$46.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+28.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$31K**
$31K/yr · 26K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avatar the last airbender game is a $31K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avatar the last airbender game market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#2,842**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering50% - USAOPOLY29% - Funko7% - Hyp6% - Game Mill5% - Nickelodeon3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/avatar-the-last-airbender-game/trend)
## **Top avatar the last airbender game search terms**
- **avatar the last airbender game**6K/yr+125.9%0.8% conv. - **avatar board game**5K/yr+16.7%1.8% conv. - **avatar beginner box**7K/yr-37.0%7.3% conv. - **avatar beginner box mtg**3K/yr+85.6%11.6% conv. - **mtg avatar beginner box**2K/yr+8.3%8.3% conv. - **avatar mtg beginner box**2K/yr+10.4%10.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/avatar-the-last-airbender-game/search-terms)
## **Top avatar the last airbender game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$9K45%$14K60%$18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**4.7★793 rev](https://www.amazon.com/dp/B0FHJGN2S6) [2**Avatar: The Last Airbender: Aangs Destiny Cooperative Deck Building Strategy Board Game Play as Aang Katara Appa & More Fun for Family Game Night Ages 10+ 2-4 Players 60 Minutes**USAOPOLY**$46.47**4.7★169 rev](https://www.amazon.com/dp/B0D8LWTDHZ) [3**Avatar The Last Airbender: Fire Nation Rising | Cooperative Board Game | Featuring Aang Katara Sokka Toph Zuko and Lord Ozai | Officially-Licensed Avatar Merchandise**USAOPOLY**$41.43**4.7★234 rev](https://www.amazon.com/dp/B09RPCRVN4) [4**Funko Avatar: The Last Airbender Crossroads of Destiny Board Game for 2-4 Players Ages 10 and Up**Funko**$24.07**4.7★164 rev](https://www.amazon.com/dp/B0BL9BGPDT) [5**Hyp Avatar: The Last Airbender Aang Appa Yip Yip Striped Juniors/Womens 5 Pack Ankle Socks**Hyp**$13.27**4.7★224 rev](https://www.amazon.com/dp/B0951T29HS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**793 rev11mo ago](https://www.amazon.com/dp/B0FHJGN2S6) [**Trivial Pursuit: Avatar The Last Airbender Quick Play Edition Trivia Board Game Test Your Knowledge of Avatar Lore with 600 Questions in 6 Categories Officially Licensed Nickelodeon Merchandise**USAOPOLY**$24.14**29 rev1y ago](https://www.amazon.com/dp/B0DZ776HKG) [**CLUE: Avatar The Last Airbender Board Game Play as Aang Katara Zuko & More Explore Iconic Locations Like Ba Sing Se to Uncover Where Appa Has Vanished Official Nickelodeon Merchandise for Ages 8+**USAOPOLY**$41.32**17 rev1y ago](https://www.amazon.com/dp/B0DWZ3KPVM) [**Avatar: The Last Airbender: Aangs Destiny Cooperative Deck Building Strategy Board Game Play as Aang Katara Appa & More Fun for Family Game Night Ages 10+ 2-4 Players 60 Minutes**USAOPOLY**$46.47**169 rev2y ago](https://www.amazon.com/dp/B0D8LWTDHZ) [**Avatar: The Last Airbender - Quest for Balance**Game Mill**$29.29**69 rev2y ago](https://www.amazon.com/dp/B0C9TX3TNN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Avatar The Last Airbender Uncle Irohs Dream Board Game**Nickelodeon**$24.49**4.3★**▲ 249%**](https://www.amazon.com/dp/B0028CSDZ2) [**Hyp Avatar: The Last Airbender Aang Appa Yip Yip Striped Juniors/Womens 5 Pack Ankle Socks**Hyp**$13.27**4.7★**▲ 214%**](https://www.amazon.com/dp/B0951T29HS) [**Avatar: The Last Airbender - Quest for Balance**Game Mill**$29.29**4.2★**▲ 165%**](https://www.amazon.com/dp/B0C9TX3TNN) [**Trivial Pursuit: Avatar The Last Airbender Quick Play Edition Trivia Board Game Test Your Knowledge of Avatar Lore with 600 Questions in 6 Categories Officially Licensed Nickelodeon Merchandise**USAOPOLY**$24.14**4.7★**▲ 68%**](https://www.amazon.com/dp/B0DZ776HKG) [**Avatar The Last Airbender: Fire Nation Rising | Cooperative Board Game | Featuring Aang Katara Sokka Toph Zuko and Lord Ozai | Officially-Licensed Avatar Merchandise**USAOPOLY**$41.43**4.7★**▲ 31%**](https://www.amazon.com/dp/B09RPCRVN4)
**~~View all trending →~~**
## **What buyers say about avatar the last airbender game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“It's super fun”*
**Value For Money**11%
*“Worth the money”*
**Quality-Overall**10%
*“the art on the cards is great card quality is great lots of storage in box not variety of cards love the dice that comes in the set”*
**Educational-Overall**10%
*“Easy to learn”*
**Suitability Beginner**8%
*“Its great for beginners”*
**Gifting Purpose**7%
*“It was a gift too”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Collectibles**4%
*“In the top 5 out of a 100 game collection”*
**Trivia Games**3%
*“They said some of the questions are really easy for a real fan”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy instructions”*
### **What buyers complain about **
**Quality-Overall**30%
*“kind of obvious why its such a cheap product”*
**Value For Money**19%
*“Probably not worth it's price”*
**Advertised Vs Actual Product**10%
*“Misleading content description”*
**Ease Of Use**7%
*“easy to miss”*
**Durability**5%
*“We ended up just breaking them all apart”*
**Material Quality**5%
*“wish it was just plastic or something”*
**Strength**4%
*“it's less than $24 for a bunch of cards. not the strongest or best ones”*
**Gap/Hole**2%
*“got a hole in one of them”*
**Thickness**2%
*“Thin, cheap - buyer beware”*
**Sweat Resistance**2%
*“they make my feet sweatier than most other socks”*
### **Top return reasons **
**Quality-Overall**29%
**Feet Fit**14%
**Product Condition**14%
**Advertised Vs Actual Product**14%
**Shrinkage Resistance**14%
**Value For Money**14%
## **Common questions**
- **Is avatar the last airbender game profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the avatar the last airbender game niche?**
- 6 brands and 49 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in avatar the last airbender game?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for avatar the last airbender game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the avatar the last airbender game niche?**
- Listings span $13.27–$46.47; the average listing price is $30.40 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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