---
title: "Avatar Mtg — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/avatar-mtg"
last_updated: "2026-08-06T23:03:28.922Z"
locale: en
meta:
description: "Niche score 44/100 · $3.0M/yr market · 867K searches/yr · $105.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $3.0M/yr market · 867K searches/yr · $105.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avatar Mtg — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **avatar mtg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 11Conversion 42Competition 32Returns 85Price range 19Avg price 73Brand share 0Review moat 84Quality gap 20
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 867K searches
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****326.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$105.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$27.95–$416.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, avatar mtg is a $3.0M/yr Amazon United States market (867K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avatar mtg market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$3.2M–$4.2M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering87% - Boxed Vinyl7% - CE4% - Sirius Dice2%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -27.4% search growth over the last 90 days.
80K60KBlack Friday '25Aug '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/toys-games/avatar-mtg/trend)
## **Top avatar mtg search terms**
- **avatar mtg**449K/yr-28.4%2.6% conv. - **mtg avatar**210K/yr-14.7%2.4% conv. - **magic the gathering avatar**208K/yr-35.8%2.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/avatar-mtg/search-terms)
## **Top avatar mtg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$152K10%$305K15%$457K20%$610K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**4.7★793 rev](https://www.amazon.com/dp/B0FHJGN2S6) [2**Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories**Magic: The Gathering**$109.02**4.6★911 rev](https://www.amazon.com/dp/B0FHJJS17L) [3**Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game**Magic: The Gathering**$105.33**4.6★288 rev](https://www.amazon.com/dp/B0FJNDCD6S) [4**Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game**Magic: The Gathering**$148.53**4.7★575 rev](https://www.amazon.com/dp/B0FJND8K8Z) [5**Magic: The Gathering | Avatar: The Last Airbender Scene Box 2 - Tea Time at the Jasmine Dragon | 6 Foil Borderless Scene Cards 6 Art Cards 3 Play Boosters + Display Easel**Magic: The Gathering**$45.24**4.4★180 rev](https://www.amazon.com/dp/B0FJN9CLLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pre-Order Magic: The Gathering | Avatar: The Last Airbender Aang & A**Sirius Dice**$48.79**13 rev8mo ago](https://www.amazon.com/dp/B0G4C5RDLK) [**3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender**CE**$27.95**45 rev8mo ago](https://www.amazon.com/dp/B0G2K6M58M) [**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**793 rev11mo ago](https://www.amazon.com/dp/B0FHJGN2S6) [**Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories**Magic: The Gathering**$109.02**911 rev11mo ago](https://www.amazon.com/dp/B0FHJJS17L) [**Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game**Magic: The Gathering**$105.33**288 rev11mo ago](https://www.amazon.com/dp/B0FJNDCD6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MTG Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game**Boxed Vinyl**$179.77**5.0★**▲ 956%**](https://www.amazon.com/dp/B0G7PV416L) [**3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender**CE**$27.95**4.8★**▲ 238%**](https://www.amazon.com/dp/B0G2K6M58M) [**Pre-Order Magic: The Gathering | Avatar: The Last Airbender Aang & A**Sirius Dice**$48.79**5.0★**▲ 213%**](https://www.amazon.com/dp/B0G4C5RDLK) [**Magic: The Gathering | Avatar: The Last Airbender Scene Box 2 - Tea Time at the Jasmine Dragon | 6 Foil Borderless Scene Cards 6 Art Cards 3 Play Boosters + Display Easel**Magic: The Gathering**$45.24**4.4★**▲ 99%**](https://www.amazon.com/dp/B0FJN9CLLJ) [**Magic: The Gathering | Avatar: The Last Airbender Collector Booster | 1 Pack of 15 Cards | Collectible Card Game**Magic: The Gathering**$40.56**4.5★**▲ 43%**](https://www.amazon.com/dp/B0FHJJVBQK)
**~~View all trending →~~**
## **What buyers say about avatar mtg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Worth the money”*
**Collectibles**15%
*“Great set love the collectors”*
**Fun/Entertainment Experience**13%
*“fun to play”*
**Quality-Overall**12%
*“Very well made also”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Gifting Purpose**8%
*“This was a Christmas gift for my Son”*
**Suitability Beginner**5%
*“Its great for beginners”*
**Educational-Overall**5%
*“So good I bought a second one to give to my parents to teach them how to play”*
**Design-Overall**3%
*“Great design”*
**Strength**2%
*“Solid set”*
### **What buyers complain about **
**Value For Money**29%
*“Overpriced”*
**Quality-Overall**22%
*“kind of obvious why its such a cheap product”*
**Size-Overall**9%
*“This thing is huge”*
**Advertised Vs Actual Product**8%
*“Misleading content description”*
**Ease Of Use**6%
*“easy to miss”*
**Design-Overall**3%
*“Even though I enjoy the flavor of the set, much of the art just looks lazy and unappealing”*
**Strength**3%
*“it's less than $24 for a bunch of cards. not the strongest or best ones”*
**Durability**3%
*“We ended up just breaking them all apart”*
**Adhesion/Stickiness**2%
*“Glued and revealed tips and bottoms”*
**Print Quality**2%
*“Poor quality prints”*
### **Top return reasons **
**Value For Money**39%
**Adhesion/Stickiness**22%
**Product Condition**11%
**Size-Overall**11%
**Defective Material/Parts**11%
**Gifting Purpose**6%
## **Common questions**
- **Is avatar mtg profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 12 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the avatar mtg niche?**
- 4 brands and 100 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avatar mtg?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **What does it cost to enter the avatar mtg niche?**
- Listings span $27.95–$416.26; the average listing price is $105.25 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.
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