--- title: "Ateez — $136K/yr Amazon US Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/us/toys-games/ateez" last_updated: "2026-08-06T06:56:32.425Z" locale: en meta: description: "Niche score 46/100 · $136K/yr market · 256K searches/yr · $29.30 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 46/100 · $136K/yr market · 256K searches/yr · $29.30 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Ateez — $136K/yr Amazon US Niche (2026) - Flapen" --- # **ateez** **Skip it** Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today. Market size 30Growth 14Conversion 23Competition 72Returns 93Price range 95Avg price 95Brand share 5Review moat 98Quality gap 20 **Review moat** **Incredible****32.35** avg incumbent reviews — the moat a new listing must climb **Avg price** **Incredible****$29.30** avg listing price — sweet spot $15–$100 **Price range** **Incredible****$14.66–$69.90** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Returns** **Great****1.1%** return rate — above 5% kills the launch gate **Competition** **Good****42%** top-5 click share — leaders hold, buyers still browse **Market size** **Okay****$136K** $136K/yr · 256K searches **Conversion** **Bad****1.8%** search→purchase rate — share of searches ending in a sale **Quality gap** **Bad****4.7★** avg incumbent rating — lower means beatable quality **Growth** **Bad****-22.6%** 90-day search growth — must beat 0% to launch **Brand share** **Bad****98%** top-5 brand share — brand-locked demand **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon United States niche tracking, ateez is a $136K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100. Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **ateez market data**
**Units sold / yr**
**3K–4K**
avg 100–250/product
**Revenue / yr**
**$88K–$117K**
units × avg price
**Conversion rate**
**1.8%**
**Avg BSR**
**#798**
**Page quality**
**0%**
**Prime**
**87%**
**Sponsored**
**52%**
**Out of stock**
**17.9%**
**Avg brand age**
**35 months**
**Avg seller age**
**197 days**
## **Competition & brand share** The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. **Brands** **6 **▼falling **Sellers** **36** **Top-5 brand share** **98%** Top 20: 100% **Top-5 click share** **42%** Top 20: 86% **Open market** **0%** - Generic59% - DREAMUS21% - KPOP HEAVEN7% - J BLANK6% - KQ Ent.5% - ATEEZ2% ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days. 120K80KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Jun, Jul, Aug · busiest ÷ quietest = 8.1× [**Open Trend **](https://flapen.com/research/us/toys-games/ateez/trend) ## **Top ateez search terms** - **ateez album**227K/yr-22.4%0.9% conv. - **ateez albums**21K/yr-20.0%0.7% conv. - **ateez golden hour**8K/yr-31.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ateez/search-terms) ## **Top ateez products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%4%$5K8%$11K12%$16K16%$22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted All 24 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Dreamus ATEEZ GOLDEN HOUR: Part.1 10th Mini Album (BLUE HOUR) undefined](https://m.media-amazon.com/images/I/31BwV-9Ex8L.jpg)**Dreamus ATEEZ GOLDEN HOUR: Part.1 10th Mini Album (BLUE HOUR) undefined**DREAMUS**$23.98**4.8★114 rev](https://www.amazon.com/dp/B0D2PXMRLT) [2![ATEEZ GOLDEN HOUR : Part.5 [Photobook A + DIARY + Z 3 Ver Set] 14th Mini Album ATEEZ](https://m.media-amazon.com/images/I/31erRG7jyRL.jpg)**ATEEZ GOLDEN HOUR : Part.5 \[Photobook A + DIARY + Z 3 Ver Set\] 14th Mini Album ATEEZ**Generic**$57.79**0.0★0 rev](https://www.amazon.com/dp/B0H3MVB62G) [3![ATEEZ GOLDEN HOUR : PART.3 12th mini album POCA ALBUM Ver.](https://m.media-amazon.com/images/I/51uXWFRVAfL.jpg)**ATEEZ GOLDEN HOUR : PART.3 12th mini album POCA ALBUM Ver.**Generic**$18.96**4.6★41 rev](https://www.amazon.com/dp/B0FFMMVQJH) [4![GOLDEN HOUR : Part.2 ATEEZ 11th Mini Album (For ver.)](https://m.media-amazon.com/images/I/41T4sC37LkL.jpg)**GOLDEN HOUR : Part.2 ATEEZ 11th Mini Album (For ver.)**J BLANK**$17.61**4.7★113 rev](https://www.amazon.com/dp/B0DMQKQ9GN) [5![A-TEEZ 13th Mini Album [GOLDEN HOUR Part.4] Adrenaline Photobook + Special Photocards (Random Ver)](https://m.media-amazon.com/images/I/31DfqklHq5L.jpg)**A-TEEZ 13th Mini Album \[GOLDEN HOUR Part.4\] Adrenaline Photobook + Special Photocards (Random Ver)**Generic**$27.81**4.9★11 rev](https://www.amazon.com/dp/B0GLGCHH3B) **~~View all top sellers →~~** ### **Newest** by launch date [![A-TEEZ 14th Mini Album [GOLDEN HOUR Part.5] BAD POCAALBUM Random 1EA Ver](https://m.media-amazon.com/images/I/31r+RZDciuL.jpg)**A-TEEZ 14th Mini Album \[GOLDEN HOUR Part.5\] BAD POCAALBUM Random 1EA Ver**Generic**$18.33**0 rev1mo ago](https://www.amazon.com/dp/B0H6LY8RQQ) [![GOLDEN HOUR:PART.5 - ATEEZ 14th Mini Album POCA Ver./QR+3 Card+2 Photo Card+GIFT K-POP (Z Ver)](https://m.media-amazon.com/images/I/31Rg5hTMgsL.jpg)**GOLDEN HOUR:PART.5 - ATEEZ 14th Mini Album POCA Ver./QR+3 Card+2 Photo Card+GIFT K-POP (Z Ver)**Generic**$17.72**3 rev1mo ago](https://www.amazon.com/dp/B0H4QN41C4) [![ATEEZ [13th Mini Album GOLDEN HOUR : Part.4 Standard Ver.](A Ver.) + 3 Extra Photocards Set](https://m.media-amazon.com/images/I/214fTRtFxQL.jpg)**ATEEZ \[13th Mini Album GOLDEN HOUR : Part.4 Standard Ver.\](A Ver.) + 3 Extra Photocards Set**KPOP HEAVEN**$26.19**2 rev3mo ago](https://www.amazon.com/dp/B0GVSDX11K) [![ATEEZ GOLDEN HOUR Part.4 Album Digipack [SAN Ver.] Cover + CD + Photocard + Booklet + Sticker + Folded Poster (Adrenaline)](https://m.media-amazon.com/images/I/41BRL0cf+aL.jpg)**ATEEZ GOLDEN HOUR Part.4 Album Digipack \[SAN Ver.\] Cover + CD + Photocard + Booklet + Sticker + Folded Poster (Adrenaline)**Generic**$19.42**2 rev5mo ago](https://www.amazon.com/dp/B0GMKGJ817) [![ATEEZ GOLDEN HOUR Part.4 Album Digipack [MINGI Ver.] Cover + CD + Photocard + Booklet + Sticker + Folded Poster (Adrenaline)](https://m.media-amazon.com/images/I/41FyuThJaRL.jpg)**ATEEZ GOLDEN HOUR Part.4 Album Digipack \[MINGI Ver.\] Cover + CD + Photocard + Booklet + Sticker + Folded Poster (Adrenaline)**Generic**$19.47**12 rev5mo ago](https://www.amazon.com/dp/B0GMKRXLC9) **~~View all new products →~~** ### **Trending** 90-day click momentum [![GOLDEN HOUR:PART.5 - ATEEZ 14th Mini Album POCA Ver./QR+3 Card+2 Photo Card+GIFT K-POP (Z Ver)](https://m.media-amazon.com/images/I/31Rg5hTMgsL.jpg)**GOLDEN HOUR:PART.5 - ATEEZ 14th Mini Album POCA Ver./QR+3 Card+2 Photo Card+GIFT K-POP (Z Ver)**Generic**$17.72**3.6★**▲ 345%**](https://www.amazon.com/dp/B0H4QN41C4) [![A-TEEZ 14th Mini Album [GOLDEN HOUR Part.5] BAD POCAALBUM Random 1EA Ver](https://m.media-amazon.com/images/I/31r+RZDciuL.jpg)**A-TEEZ 14th Mini Album \[GOLDEN HOUR Part.5\] BAD POCAALBUM Random 1EA Ver**Generic**$18.33**0.0★**▲ 344%**](https://www.amazon.com/dp/B0H6LY8RQQ) [![ATEEZ GOLDEN HOUR : Part.4 13th Mini Album [POCA Album RANDOM VER.]](https://m.media-amazon.com/images/I/41KSRjucnoL.jpg)**ATEEZ GOLDEN HOUR : Part.4 13th Mini Album \[POCA Album RANDOM VER.\]**Generic**$14.66**0.0★**▲ 341%**](https://www.amazon.com/dp/B0GSV763CV) [![ATEEZ GOLDEN HOUR : Part.5 [Photobook A + DIARY + Z 3 Ver Set] 14th Mini Album ATEEZ](https://m.media-amazon.com/images/I/31erRG7jyRL.jpg)**ATEEZ GOLDEN HOUR : Part.5 \[Photobook A + DIARY + Z 3 Ver Set\] 14th Mini Album ATEEZ**Generic**$57.79**0.0★**▲ 341%**](https://www.amazon.com/dp/B0H3MVB62G) [![ATEEZ GOLDEN HOUR Part.4 Album Digipack [SAN Ver.] Cover + CD + Photocard + Booklet + Sticker + Folded Poster (Adrenaline)](https://m.media-amazon.com/images/I/41BRL0cf+aL.jpg)**ATEEZ GOLDEN HOUR Part.4 Album Digipack \[SAN Ver.\] Cover + CD + Photocard + Booklet + Sticker + Folded Poster (Adrenaline)**Generic**$19.42**5.0★**▲ 308%**](https://www.amazon.com/dp/B0GMKGJ817) **~~View all trending →~~** ## **What buyers say about ateez** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Collectibles**64% *“Happy to add these to my collection”* **Value For Money**21% *“worth the price”* **Gifting Purpose**14% *“Great gift”* ### **What buyers complain about ** **Quality-Overall**50% *“Double check the quality”* **Size-Overall**25% *“Its tiny and didnt come with a lot of inclusions”* **Mounting**25% *“the pcs dont fit inside the stand”* ### **Top return reasons ** **Advertised Vs Actual Product**41% **Size-Overall**18% **Scratch Resistance**18% **Functionality-Overall**9% **Value For Money**9% **Strength**2% **Smell**2% ## **Common questions**
**Is ateez profitable to sell on Amazon United States?**
The niche generates $136K/yr across 31 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (46/100).
**How competitive is the ateez niche?**
6 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
**What do buyers complain about in ateez?**
Top complaints mined from reviews: Quality-Overall, Size-Overall, Mounting. The return rate is 1.1%.
**When does demand for ateez peak?**
Demand peaks in Jun–Jul–Aug; the busiest month runs 8.1× the quietest.
**What does it cost to enter the ateez niche?**
Listings span $14.66–$69.90; the average listing price is $29.30 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.
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