---
title: "Astronaut Plush — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/astronaut-plush"
last_updated: "2026-08-07T17:14:40.573Z"
locale: en
meta:
description: "Niche score 44/100 · $147K/yr market · 133K searches/yr · $27.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $147K/yr market · 133K searches/yr · $27.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Astronaut Plush — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **astronaut plush**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 32Growth 16Conversion 51Competition 48Returns 85Price range 50Avg price 95Brand share 37Review moat 70Quality gap 15
**Avg price**
**Incredible****$27.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****713.79**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.54–$175.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$147K**
$147K/yr · 133K searches
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, astronaut plush is a $147K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astronaut plush market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$108K–$135K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#2,012**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**150**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**14%**
- Barbie60% - Aurora6% - ArtCreativity6% - KYTE BABY6% - Xshelley4% - The Petting Zoo3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/astronaut-plush/trend)
## **Top astronaut plush search terms**
- **astronaut barbie**29K/yr-19.9%4.2% conv. - **astronaut plush**17K/yr-20.3%1.4% conv. - **space stuffed animal**11K/yr+1.7%1.3% conv. - **space plushies**12K/yr-12.0%0.7% conv. - **barbie astronaut**14K/yr-22.8%3.3% conv. - **space plush**11K/yr-14.7%1.2% conv. - **astronaut stuffy**5K/yr-14.9%2.1% conv. - **astronaut doll**8K/yr-12.7%1.5% conv. - **astronaut stuffed animal**9K/yr-21.0%1.9% conv. - **space barbie**6K/yr-21.7%3.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/astronaut-plush/search-terms)
## **Top astronaut plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbie Astronaut Career of the Year Doll and Accessory**Barbie**$10.42**4.8★237 rev](https://www.amazon.com/dp/B0FDH1Z9DV) [2**Barbie 65th Anniversary Doll & 10 Accessories Astronaut Set with Brunette Doll Rolling Rover Space Helmet with Flipping Shield & More**Barbie**$15.35**4.8★1,750 rev](https://www.amazon.com/dp/B0CB6KPTP2) [3**Barbie Signature Inspiring Women Fashion Doll Ellen Ochoa Collectible in Astronaut Space Suit with Accessories Including Helmet**Barbie**$25.55**4.8★125 rev](https://www.amazon.com/dp/B0DQWT425P) [4**Barbie Mattel Miss Astronaut Doll Collectible with Silver Suit Space Boots & Helmet Accessory 1965 Vintage Repro**Barbie**$32.76**4.7★357 rev](https://www.amazon.com/dp/B0D6X9Z8T2) [5**ArtCreativity 12 Super Soft Plush Toy Astronaut Figurine Realistic Astronaut with NASA & USA Flag Arm Patches Space Room Decor Astronauts for Kids 3-5 Toddler Baby Toys Great Birthday Gift**ArtCreativity**$23.52**4.8★350 rev](https://www.amazon.com/dp/B09Z41PHYX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUSTQUNSEEN Stuffed Plush Astronaut Kit for Baby Toddler 6-Pcs My Little Astronaut Playset Sensory Pretend Play Toy with Rocket Bag/Monkey AST ronaut/Alien Boy Girl Infant Newborn Gifts**JUSTQUNSEEN**$28.16**12 rev8mo ago](https://www.amazon.com/dp/B0G17TYHWP) [**MaoGoLan 5Pcs Space Plush Toys Set 15 Rocket Astronaut Sun Moon & Earth Stuffed Animals Soft Huggable for Bedtime Snuggles Imaginative Play & Room Decor Christmas Birthday Gift for Boys Girls**MaoGoLan**$35.54**16 rev9mo ago](https://www.amazon.com/dp/B0FX2J3H87) [**Barbie Astronaut Career of the Year Doll and Accessory**Barbie**$10.42**237 rev9mo ago](https://www.amazon.com/dp/B0FDH1Z9DV) [**Barbie Signature Inspiring Women Fashion Doll Ellen Ochoa Collectible in Astronaut Space Suit with Accessories Including Helmet**Barbie**$25.55**125 rev10mo ago](https://www.amazon.com/dp/B0DQWT425P) [**Daron Space Astronaut 9 Plush Toy for Boys and Girls of All Ages Encourages Imaginative Play for Age 3+**Daron**$13.29**9 rev11mo ago](https://www.amazon.com/dp/B0FLLMV362)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KYTE BABY Zippered Romper in Barbie Astronaut**KYTE BABY**$41.71**4.7★**▲ 364%**](https://www.amazon.com/dp/B0F198RCB2) [**KYTE BABY Zippered Romper in Barbie Astronaut**KYTE BABY**$43.31**4.7★**▲ 358%**](https://www.amazon.com/dp/B0F194JFRJ) [**MaoGoLan 5Pcs Space Plush Toys Set 15 Rocket Astronaut Sun Moon & Earth Stuffed Animals Soft Huggable for Bedtime Snuggles Imaginative Play & Room Decor Christmas Birthday Gift for Boys Girls**MaoGoLan**$35.54**4.4★**▲ 218%**](https://www.amazon.com/dp/B0FX2J3H87) [**JUSTQUNSEEN Stuffed Plush Astronaut Kit for Baby Toddler 6-Pcs My Little Astronaut Playset Sensory Pretend Play Toy with Rocket Bag/Monkey AST ronaut/Alien Boy Girl Infant Newborn Gifts**JUSTQUNSEEN**$28.16**5.0★**▲ 198%**](https://www.amazon.com/dp/B0G17TYHWP) [**The Petting Zoo Space Shuttle Stuffed Animal Plushie Gifts for Kids Nuggetz Animals Space Shuttle Plush Toy 6 inches**The Petting Zoo**$9.83**5.0★**▲ 126%**](https://www.amazon.com/dp/B0DSDPYL6L)
**~~View all trending →~~**
## **What buyers say about astronaut plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality is very soft and cute”*
**Soft Feel**15%
*“Soft and fluffy”*
**Value For Money**12%
*“Good for the money”*
**Size-Overall**10%
*“It is a perfect size to cuddle”*
**Gifting Purpose**7%
*“Great for gifts”*
**Collectibles**7%
*“Nice Barbie doll to add to my collection”*
**Advertised Vs Actual Product**4%
*“Consistent as pictured”*
**Fun/Entertainment Experience**4%
*“My granddaughter really loved playing with it”*
**Durability**3%
*“durable”*
**Color**3%
*“Colors look great too”*
### **What buyers complain about **
**Size-Overall**23%
*“It's a small”*
**Value For Money**12%
*“I really think is not worth the money”*
**Quality-Overall**7%
*“The quality is like a cheap knock off so I do not recommend to buy it”*
**Material Quality**6%
*“the gloves feel a little cheap in the material used”*
**Product Condition**2%
*“It looks like what I'd expect something used on eBay to arrive in”*
**Design-Overall**2%
*“It's a weird design”*
**Color**1%
*“I wish it came in light blue”*
**Shape/Style**1%
*“the legs don't look as nice”*
### **Top return reasons **
**Size-Overall**49%
**Value For Money**12%
**Advertised Vs Actual Product**7%
**Stitch/Finish/Polish**5%
**Material Quality**4%
**Color**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Gifting Purpose**2%
**Product Condition**2%
## **Common questions**
- **Is astronaut plush profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the astronaut plush niche?**
- 15 brands and 150 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in astronaut plush?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.5%.
- **When does demand for astronaut plush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the astronaut plush niche?**
- Listings span $7.54–$175.94; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.
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