---
title: "Apple Gifts — $798K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/apple-gifts"
last_updated: "2026-08-08T13:26:04.651Z"
locale: en
meta:
description: "Niche score 44/100 · $798K/yr market · 353K searches/yr · $24.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $798K/yr market · 353K searches/yr · $24.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Gifts — $798K/yr Amazon US Niche (2026) - Flapen"
---
# **apple gifts**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 73Growth 24Conversion 84Competition 0Returns 75Price range 85Avg price 95Brand share 0Review moat 49Quality gap 19
**Avg price**
**Incredible****$24.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.93–$36.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$798K**
$798K/yr · 353K searches
**Review moat**
**Okay****1,619.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple gifts is a $798K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple gifts market data**
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$484K–$605K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#947**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games82% - Mattel18%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -1.2% search growth over the last 90 days.
20K15KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/apple-gifts/trend)
## **Top apple gifts search terms**
- **apples to apples**120K/yr+14.3%6.5% conv. - **apples to apples game**129K/yr-10.1%7.8% conv. - **apples to apples junior**45K/yr-7.8%12.1% conv. - **apples to apples kids**14K/yr-3.5%6.8% conv. - **apple to apples**4K/yr+11.7%5.4% conv. - **apples to apples jr**6K/yr-13.9%9.8% conv. - **apple to apples game**9K/yr-11.4%5.2% conv. - **apples to apples expansion pack**3K/yr+10.0%3.1% conv. - **apples to apples party box**3K/yr-25.9%2.4% conv. - **apples to apples junior game**3K/yr-17.0%15.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/apple-gifts/search-terms)
## **Top apple gifts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$120K30%$239K45%$359K60%$479K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players**Mattel Games**$11.93**4.7★4,913 rev](https://www.amazon.com/dp/B00K12LGK0) [2**Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players**Mattel Games**$14.33**4.7★1,286 rev](https://www.amazon.com/dp/B08GLJXYWP) [3**Mattel N-BGG15 Apples to Apples Party Box**Mattel**$33.60**4.6★202 rev](https://www.amazon.com/dp/B00PWV0CM8) [4**Mattel BGG15 Apples to Apples Party in A Box**Mattel**$36.99**4.8★78 rev](https://www.amazon.com/dp/B01IFKTNZE)
### **Newest**
by launch date
[**Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players**Mattel Games**$14.33**1,286 rev5y ago](https://www.amazon.com/dp/B08GLJXYWP) [**Mattel N-BGG15 Apples to Apples Party Box**Mattel**$33.60**202 rev11y ago](https://www.amazon.com/dp/B00PWV0CM8) [**Mattel BGG15 Apples to Apples Party in A Box**Mattel**$36.99**78 rev11y ago](https://www.amazon.com/dp/B01IFKTNZE) [**Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players**Mattel Games**$11.93**4,913 rev12y ago](https://www.amazon.com/dp/B00K12LGK0)
### **Trending**
90-day click momentum
[**Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players**Mattel Games**$11.93**4.7★**▲ 21%**](https://www.amazon.com/dp/B00K12LGK0) [**Mattel BGG15 Apples to Apples Party in A Box**Mattel**$36.99**4.8★**▲ 20%**](https://www.amazon.com/dp/B01IFKTNZE) [**Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players**Mattel Games**$14.33**4.7★**— 7%**](https://www.amazon.com/dp/B08GLJXYWP) [**Mattel N-BGG15 Apples to Apples Party Box**Mattel**$33.60**4.6★**▼ 34%**](https://www.amazon.com/dp/B00PWV0CM8)
## **What buyers say about apple gifts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**78%
*“Fun family game”*
**Advertised Vs Actual Product**9%
*“As expected, we love this game as a family and are able to play modified versions via video chats”*
**Ease Of Use**6%
*“Easy to take camping or to picnics”*
**Gifting Purpose**3%
*“Christmas present”*
**Value For Money**1%
*“DEFINITELY WORTH THE MONEY FOR GOOD FAMILY QUALITY TIME”*
**Compactness**1%
*“Bonus that its a smaller more compact game so it fits easily in our overflowing game closet”*
**Quality-Overall**1%
*“DEFINITELY WORTH THE MONEY FOR GOOD FAMILY QUALITY TIME”*
### **What buyers complain about **
**Fun/Entertainment Experience**50%
*“not fun”*
**Value For Money**50%
*“Too expensive”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Size-Overall**31%
**Value For Money**12%
**Gifting Purpose**6%
**Fun/Entertainment Experience**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Weight Heavy**2%
**Instructions/User Manual/Troubleshooting**2%
**Color**1%
## **Common questions**
- **Is apple gifts profitable to sell on Amazon United States?**
- The niche generates $798K/yr across 4 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the apple gifts niche?**
- 2 brands and 69 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple gifts?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money. The return rate is 2.0%.
- **What does it cost to enter the apple gifts niche?**
- Listings span $11.93–$36.99; the average listing price is $24.21 (sweet spot $15–$100). The average incumbent carries 1,620 reviews — the moat a new listing must climb.
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