---
title: "Apothecary Diaries Figure — $163K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/apothecary-diaries-figure"
last_updated: "2026-08-06T15:12:08.373Z"
locale: en
meta:
description: "Niche score 49/100 · $163K/yr market · 542K searches/yr · $40.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $163K/yr market · 542K searches/yr · $40.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apothecary Diaries Figure — $163K/yr Amazon US Niche (2026) - Flapen"
---
# **apothecary diaries figure**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 34Growth 54Conversion 9Competition 54Returns 99Price range 35Avg price 95Brand share 31Review moat 99Quality gap 23
**Review moat**
**Incredible****29.04**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.62**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+25.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.72–$248.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$163K**
$163K/yr · 542K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, apothecary diaries figure is a $163K/yr Amazon United States market (542K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apothecary diaries figure market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$162K–$203K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#4,473**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **44%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**11%**
- Banpresto42% - MABAIUDE23% - SYSTEM SERVICE10% - SEGA6% - Good Smile Company5% - Furyu3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +25.9% search growth over the last 90 days.
30K20KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/apothecary-diaries-figure/trend)
## **Top apothecary diaries figure search terms**
- **apothecary diaries figure**164K/yr+18.5%0.6% conv. - **maomao figure**124K/yr+40.3%0.8% conv. - **maomao**100K/yr+25.0%0.4% conv. - **the apothecary diaries figure**52K/yr+27.8%0.3% conv. - **mao mao figure**46K/yr+26.8%0.9% conv. - **apothecary diaries figures**20K/yr+32.2%0.5% conv. - **apothecary diaries blind box**7K/yr-7.7%0.0% conv. - **apothecary diaries funko pop**8K/yr+7.5%0.4% conv. - **the apothecary diaries figures**5K/yr+44.9%0.4% conv. - **maomao nendoroid**6K/yr+9.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/apothecary-diaries-figure/search-terms)
## **Top apothecary diaries figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banpresto - The Apothecary Diaries - Maomao (Walking Around Town) Figure**Banpresto**$32.07**4.5★16 rev](https://www.amazon.com/dp/B0G11Z6HW7) [2**Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure**Banpresto**$34.27**5.0★22 rev](https://www.amazon.com/dp/B0FTZXGKFZ) [3**The Apothecary Diaries: Maomao Brilliant Figure**SYSTEM SERVICE**$53.18**4.8★24 rev](https://www.amazon.com/dp/B0DZZV1HL5) [4**Maomao Figure Maomao Statue 9cm Sitting Pose Cute Mao Mao Figure Model Hanfu Version Anime Figurine Collectibles Desktop Decoration Gifts for Fans**MABAIUDE**$5.72**4.3★113 rev](https://www.amazon.com/dp/B0FG28GMFZ) [5**SEGA The Apothecary Diaries: Maomao PM Perching Figure Chocorose**SEGA**$40.30**4.7★64 rev](https://www.amazon.com/dp/B0D3YSDDST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Furyu TV Anime The Apothecary Diaries Trio-Try-iT Figure Maomao Figure**Furyu**$40.03**2 rev2mo ago](https://www.amazon.com/dp/B0GYRZ1PXL) [**Banpresto - The Apothecary Diaries - Maomao - Moon Fairy - Collectible Figure**Banpresto**$63.34**14 rev3mo ago](https://www.amazon.com/dp/B0DJTDFR8G) [**NINJAMO The Court Herbalist Diaries Ceremonial Maomao Cat Jinshi Chibi Cute Colorful Decorative Figures (Ceremony 1)**NINJAMO**$26.96**2 rev4mo ago](https://www.amazon.com/dp/B0GV52QPNF) [**Banpresto - The Apothecary Diaries - Maomao (Walking Around Town) Figure**Banpresto**$32.07**16 rev6mo ago](https://www.amazon.com/dp/B0G11Z6HW7) [**Banpresto - The Apothecary Diaries - Maomao Big Sofvimates Figure**Banpresto**$31.55**19 rev6mo ago](https://www.amazon.com/dp/B0DGMN3PJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Furyu TV Anime The Apothecary Diaries Trio-Try-iT Figure Maomao Figure**Furyu**$40.03**5.0★**▲ 244%**](https://www.amazon.com/dp/B0GYRZ1PXL) [**NINJAMO The Court Herbalist Diaries Ceremonial Maomao Cat Jinshi Chibi Cute Colorful Decorative Figures (Ceremony 1)**NINJAMO**$26.96**3.2★**▲ 187%**](https://www.amazon.com/dp/B0GV52QPNF) [**Banpresto - The Apothecary Diaries - Maomao - Moon Fairy - Collectible Figure**Banpresto**$63.34**5.0★**▲ 164%**](https://www.amazon.com/dp/B0DJTDFR8G) [**Good Smile Company The Apothecary Diaries: Maomao Nendoroid Action Figure**Good Smile Company**$82.08**4.6★**▲ 101%**](https://www.amazon.com/dp/B0CMZY4GGC) [**Good Smile Company The Apothecary Diaries: Maomao (Garden Party Ver.) Action Figure**Good Smile Company**$50.67**4.7★**▲ 99%**](https://www.amazon.com/dp/B0DNQJWHBJ)
**~~View all trending →~~**
## **What buyers say about apothecary diaries figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“AMAZING QUALITY”*
**Value For Money**15%
*“Very good value for price”*
**Size-Overall**9%
*“Fit nice on shelf”*
**Advertised Vs Actual Product**6%
*“looks just like the picture”*
**Color**5%
*“Color is very bright”*
**Gifting Purpose**5%
*“Got it as a gift for my daughter”*
**Design-Overall**4%
*“My daughter really liked it and said it appears well designed and made”*
**Strength**4%
*“The figure is solid”*
**Durability**3%
*“Super cute and durable”*
**Material Quality**2%
*“The material is good and durable, and my daughter loved it”*
### **What buyers complain about **
**Size-Overall**41%
*“Small”*
**Advertised Vs Actual Product**21%
*“they are technically deceiving you with the pictures”*
**Quality-Overall**8%
*“bad quality”*
**Comfort-Overall**4%
*“i feel uncomfortable without carrying a plushie or stuffed animal of some sort”*
**Paint Quality**4%
*“There are some minor paint issues”*
**Strap/String Quality**1%
*“I do wish the strap was longer so it could be a crossbody bag”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**10%
**Color**10%
**Defective Material/Parts**7%
**Wrinkles**5%
**Product Condition**5%
**Adhesion/Stickiness**5%
**Quality-Overall**5%
**Wrong Dimensions**5%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is apothecary diaries figure profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the apothecary diaries figure niche?**
- 13 brands and 72 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in apothecary diaries figure?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- **When does demand for apothecary diaries figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the apothecary diaries figure niche?**
- Listings span $5.72–$248.12; the average listing price is $40.62 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)