---
title: "Anxiety Inside Out 2 — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/anxiety-inside-out-2"
last_updated: "2026-08-06T03:27:32.081Z"
locale: en
meta:
description: "Niche score 46/100 · $41K/yr market · 79K searches/yr · $25.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $41K/yr market · 79K searches/yr · $25.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anxiety Inside Out 2 — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **anxiety inside out 2**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 15Conversion 26Competition 85Returns 76Price range 71Avg price 95Brand share 40Review moat 87Quality gap 23
**Avg price**
**Incredible****$25.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****260.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.45–$123.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$41K**
$41K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, anxiety inside out 2 is a $41K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anxiety inside out 2 market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#10,505**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **36%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**176**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 74%
**Open market**
**14%**
- Funko28% - Disney24% - Just Play17% - Disney Store7% - POP6% - suliutoys5% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/anxiety-inside-out-2/trend)
## **Top anxiety inside out 2 search terms**
- **anxiety inside out**18K/yr+0.5%1.4% conv. - **inside out anxiety**16K/yr-22.4%1.0% conv. - **inside out funko pop**8K/yr-18.9%1.4% conv. - **anxiety inside out 2**9K/yr-50.4%0.5% conv. - **inside out 2 anxiety**5K/yr-14.2%0.7% conv. - **funko pop inside out**5K/yr-7.7%0.5% conv. - **inside out anxiety plush**2K/yr-2.0%2.5% conv. - **funko inside out**2K/yr-8.6%3.4% conv. - **anxiety funko pop**2K/yr-21.9%0.6% conv. - **inside out funko**2K/yr-16.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/anxiety-inside-out-2/search-terms)
## **Top anxiety inside out 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(LG Black)**Disney**$20.62**4.8★9 rev](https://www.amazon.com/dp/B0DDM3QS6H) [2**Disney Store Official Inside Out 2 Plush - Anxiety Emotion Toy - Detailed Sculpting Embroidered Features Disney Plush Toys - Part of Inside Out 2 Collection**Disney Store**$21.36**4.7★225 rev](https://www.amazon.com/dp/B0CZ4M5ZNP) [3**Inside Out 2 Talk It Out Small Plush - Anxiety Kids Toys for Ages 3 Up by Just Play**Just Play**$3.66**4.8★600 rev](https://www.amazon.com/dp/B0CBVS7PMZ) [4**Disney Inside Out 2 Joy & Anxiety Short Sleeve T-Shirt Turquoise**Disney**$9.08**4.0★35 rev](https://www.amazon.com/dp/B0D82LRK1C) [5**Inside Out 2 Character Anxiety Soft Stuffed Plush Toy 11 inches Doll (Anxiety)**suliutoys**$12.16**4.3★30 rev](https://www.amazon.com/dp/B0DXPG76YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out**WHGAW**$15.52**7 rev10mo ago](https://www.amazon.com/dp/B0FQ3WRQJZ) [**Disney Store Official Inside Out 2 Figure Set 9 Fully Sculpted Disney Figures Including Anger Joy Envy Sadness & More in Double-Tiered Box with Scenic Backgrounds**Disney Store**$28.78**887 rev1y ago](https://www.amazon.com/dp/B0F7MQD4HN) [**Inside Out 2 Character Anxiety Soft Stuffed Plush Toy 11 inches Doll (Anxiety)**suliutoys**$12.16**30 rev1y ago](https://www.amazon.com/dp/B0DXPG76YS) [**Jay Franco Disney Pixar Inside Out Anxiety Nogginz Decorative Pillow - Super Soft Plush Measures 12 Inches**Jay Franco**$15.83**53 rev1y ago](https://www.amazon.com/dp/B0DSYWBQCF) [**POP Disney Pixar: Inside Out 2 - Anxiety Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolor 3.75 inches**POP**$21.05**6 rev1y ago](https://www.amazon.com/dp/B0F2ZGVNZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Inside Out 2 Joy & Anxiety Short Sleeve T-Shirt Turquoise**Disney**$9.08**4.0★**▲ 464%**](https://www.amazon.com/dp/B0D82LRK1C) [**Disney Inside Out 2 Joy & Anxiety Short Sleeve T-Shirt Turquoise**Disney**$9.01**4.0★**▲ 463%**](https://www.amazon.com/dp/B0D82NQFBF) [**Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(XL Black)**Disney**$17.63**4.8★**▲ 402%**](https://www.amazon.com/dp/B0DDMPM74Z) [**Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(LG Black)**Disney**$20.62**4.8★**▲ 338%**](https://www.amazon.com/dp/B0DDM3QS6H) [**Inside Out 2 Character Anxiety Soft Stuffed Plush Toy 11 inches Doll (Anxiety)**suliutoys**$12.16**4.3★**▲ 143%**](https://www.amazon.com/dp/B0DXPG76YS)
**~~View all trending →~~**
## **What buyers say about anxiety inside out 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“is well made”*
**Value For Money**11%
*“Affordable”*
**Fun/Entertainment Experience**10%
*“fun for kids”*
**Size-Overall**9%
*“Nice size and accurate depiction”*
**Soft Feel**8%
*“Loved the soft”*
**Advertised Vs Actual Product**7%
*“As described”*
**Gifting Purpose**6%
*“A gift for my nephew”*
**Collectibles**4%
*“Great collection with all of the Emotions”*
**Weight Light**4%
*“not too light”*
**Durability**2%
*“It is durable”*
### **What buyers complain about **
**Size-Overall**21%
*“runs very small”*
**Battery Life**11%
*“Batteries not replaceable even though AI says they are”*
**Durability**8%
*“Fell apart”*
**Quality-Overall**7%
*“Its very poor quality”*
**Weight Heavy**5%
*“Heavier than I expected”*
**Audio Quality**5%
*“Sound did not work”*
**Product Condition**5%
*“Sent used item”*
**Noise Level**3%
*“Not very loud”*
**Value For Money**3%
*“Not worth it”*
**Design-Overall**2%
*“Poor design”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**12%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Quality-Overall**5%
**Chest Fit**3%
**Gifting Purpose**3%
**Stitch/Finish/Polish**2%
**Length**2%
**Functionality-Overall**2%
## **Common questions**
- **Is anxiety inside out 2 profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the anxiety inside out 2 niche?**
- 15 brands and 176 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in anxiety inside out 2?**
- Top complaints mined from reviews: Size-Overall, Battery Life, Durability. The return rate is 1.9%.
- **When does demand for anxiety inside out 2 peak?**
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the anxiety inside out 2 niche?**
- Listings span $3.45–$123.85; the average listing price is $25.45 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.
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