---
title: "Anime Figure — $603K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/anime-figure"
last_updated: "2026-08-08T06:57:47.182Z"
locale: en
meta:
description: "Niche score 63/100 · $603K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $603K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anime Figure — $603K/yr Amazon US Niche (2026) - Flapen"
---
# **anime figure**
**Worth a look**
Shows a sweet-spot price point ($34.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 39Conversion 3Competition 91Returns 91Price range 87Avg price 95Brand share 92Review moat 64Quality gap 25
**Avg price**
**Incredible****$34.84**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.72–$100.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$603K**
$603K/yr · 6.4M searches
**Review moat**
**Good****945.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, anime figure is a $603K/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anime figure market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$697K–$871K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,037**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **42%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**499**
**Top-5 brand share**
**43%**
Top 20: 90%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**52%**
- Banpresto13% - Taito10% - SEGA7% - ABYSTYLE7% - DEAMNAI5% - TAMASHII NATIONS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
225K175KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/anime-figure/trend)
## **Top anime figure search terms**
- **anime figure**2.9M/yr+9.7%0.1% conv. - **anime figures**819K/yr+34.4%0.1% conv. - **banpresto**388K/yr+4.3%0.1% conv. - **anime action figures**414K/yr-2.6%0.3% conv. - **taito**237K/yr+4.0%0.1% conv. - **anime girl figure**196K/yr+2.7%0.1% conv. - **action figures anime**140K/yr+28.1%0.1% conv. - **anime figure girl**142K/yr+3.7%0.1% conv. - **anime figurine**191K/yr-0.6%0.1% conv. - **banpresto figure**122K/yr+7.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/anime-figure/search-terms)
## **Top anime figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$12K4%$24K6%$36K8%$48K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$48.47**4.8★380 rev](https://www.amazon.com/dp/B0BJL3JL4M) [2**DEAMNAI Denji Figure11in PVC Statue Anime Figures Action Chainsawman Model Collection Doll Decoration Toy Gift**DEAMNAI**$65.15**4.4★166 rev](https://www.amazon.com/dp/B0BLZ21NHV) [3**Taito-My Dress-Up Darling T-Most Figure - Marin Kitagawa (Shizuku Kuroe Ver.)**Taito**$39.11**4.8★110 rev](https://www.amazon.com/dp/B0DTP3MTX1) [4**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)**MLDVQJV**$36.79**3.9★142 rev](https://www.amazon.com/dp/B0G6CYV85C) [5**SEGA-FIGURIZM Jujutsu Kaisen Megumi Fushiguro Encounter Figure**SEGA**$44.46**4.8★97 rev](https://www.amazon.com/dp/B0CWDM5YPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOpGdd Anime Style Girl Figures Set 4 Pcs Cute Sitting Character Figurines 5.1-5.9 Inch PVC Collectible Figures Desktop Decoration for Fans and Display(4PCS)**HOpGdd**$47.27**25 rev3mo ago](https://www.amazon.com/dp/B0GVSCDNYB) [**Zatanend Ecchi Figure Young Mother Waifu Hentaii.Sexy Anime Girl Figure Collection Statue Gift Model Toy No Box**Zatanend**$39.84**1 rev4mo ago](https://www.amazon.com/dp/B0GSH87LV8) [**Thunder Tech Sakura Miku AMP Figure ~ Sakura Dress ver. ~**Thunder Tech**$37.67**30 rev4mo ago](https://www.amazon.com/dp/B0GR98PNTN) [**Zatanend Ecchi Figure Black Hat Girl(No Clothes) Waifu Hentaii.Sexy Action Anime Girl Figure +18 Uncensored Collection Statue Gift Model Toy No Box**Zatanend**$15.94**18 rev6mo ago](https://www.amazon.com/dp/B0GFP4RVLF) [**Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure**Banpresto**$34.27**22 rev8mo ago](https://www.amazon.com/dp/B0FTZXGKFZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zatanend Ecchi Figure Young Mother Waifu Hentaii.Sexy Anime Girl Figure Collection Statue Gift Model Toy No Box**Zatanend**$39.84**5.0★**▲ 195%**](https://www.amazon.com/dp/B0GSH87LV8) [**HOpGdd Anime Style Girl Figures Set 4 Pcs Cute Sitting Character Figurines 5.1-5.9 Inch PVC Collectible Figures Desktop Decoration for Fans and Display(4PCS)**HOpGdd**$47.27**4.5★**▲ 194%**](https://www.amazon.com/dp/B0GVSCDNYB) [**Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure**Banpresto**$34.27**5.0★**▲ 194%**](https://www.amazon.com/dp/B0FTZXGKFZ) [**Thunder Tech Sakura Miku AMP Figure ~ Sakura Dress ver. ~**Thunder Tech**$37.67**4.9★**▲ 193%**](https://www.amazon.com/dp/B0GR98PNTN) [**Zatanend Ecchi Figure Black Hat Girl(No Clothes) Waifu Hentaii.Sexy Action Anime Girl Figure +18 Uncensored Collection Statue Gift Model Toy No Box**Zatanend**$15.94**4.9★**▲ 181%**](https://www.amazon.com/dp/B0GFP4RVLF)
**~~View all trending →~~**
## **What buyers say about anime figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“the quality is pretty solid”*
**Value For Money**18%
*“Cheap price”*
**Collectibles**8%
*“Nice addition to collection”*
**Gifting Purpose**8%
*“Great gift”*
**Advertised Vs Actual Product**7%
*“Exactly as shown”*
**Size-Overall**5%
*“Good size”*
**Design-Overall**4%
*“Amazing detail and design”*
**Fun/Entertainment Experience**3%
*“Fun gift”*
**Assembly/Installation**3%
*“Easy to put together”*
**Strength**3%
*“Pretty sturdy on the stand”*
### **What buyers complain about **
**Size-Overall**17%
*“Very small”*
**Quality-Overall**14%
*“not worth the price for the quality you get”*
**Durability**11%
*“Not durable”*
**Advertised Vs Actual Product**6%
*“Inaccurate Description”*
**Value For Money**5%
*“the price is a little much”*
**Assembly/Installation**4%
*“If you are not good at building or assembling things”*
**Defective Material/Parts**4%
*“Parts come broken”*
**Strength**4%
*“Too fragile”*
**Color**3%
*“Colors are wrong”*
**Gifting Purpose**1%
*“It caused a lot of frustration and disappointment, especially since it was a gift”*
### **Top return reasons **
**Defective Material/Parts**26%
**Size-Overall**15%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Quality-Overall**6%
**Add-Ons/Attachments**6%
**Durability**4%
**Color**2%
**Functionality-Overall**2%
**Mechanism Issues**2%
## **Common questions**
- **Is anime figure profitable to sell on Amazon United States?**
- The niche generates $603K/yr across 102 tracked products. 36 of 43 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the anime figure niche?**
- 36 brands and 499 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in anime figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- **When does demand for anime figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the anime figure niche?**
- Listings span $5.72–$100.34; the average listing price is $34.84 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.
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