[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-american-girl-advent-calendar":3,"research-sidebar-rollups":480},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":82,"demand":87,"seasonality":203,"brandShare":204,"products":224,"feedback":314,"searchTerms":406,"related":447,"lastUpdated":35},"216eb0d6-5c35-440b-a7cb-e24ab92c4af2","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":15,"unitsSoldMin":40,"unitsSoldAvgMin":15,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":46,"oosRate":47},0,102828,6.9013,0.5273,0.8423,1,4.51,1782,37.63,22.76,71.88,9,3000,0.2222,0.0242,2,"american girl advent calendar","american-girl-advent-calendar","\u002Fresearch\u002Fus\u002Ftoys-games\u002Famerican-girl-advent-calendar","Dolls","2026-07-31T01:27:26.028692+00:00",7,75,[],26077,2500,100,94075,112890,24,149,0.7778,0.1083,{"score":49,"verdict":50,"components":51},35,"skip",[52,55,58,61,64,66,69,74,77,80],{"key":53,"score":15,"weight":54,"raw":15},"marketSize",0.15,{"key":56,"score":57,"weight":54,"raw":18},"growth",70,{"key":59,"score":15,"weight":60,"raw":15},"conversion",0.1,{"key":62,"score":63,"weight":54,"raw":19},"competition",13,{"key":65,"score":15,"weight":60,"raw":20},"brandShare",{"key":67,"score":68,"weight":60,"raw":21},"qualityGap",40,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",47,0.05,1782.11,{"key":75,"score":76,"weight":60,"raw":29},"returns",65,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",95,{"key":81,"score":79,"weight":72,"raw":20},"priceRange",{"avgRating":83,"medianPrice":84,"medianReturnRate":85,"nichesTracked":86},4.42,24.38,0.0215,115062,{"points":88,"droppedPartialWeek":202},[89,92,95,98,101,104,107,110,113,116,119,122,125,128,130,133,136,139,142,145,148,151,154,156,159,162,165,168,171,173,176,179,182,184,187,190,193,196,199],{"week":90,"volume":91},"2025-11-02",3125,{"week":93,"volume":94},"2025-11-09",7941,{"week":96,"volume":97},"2025-11-16",7662,{"week":99,"volume":100},"2025-11-23",10013,{"week":102,"volume":103},"2025-11-30",9408,{"week":105,"volume":106},"2025-12-07",5052,{"week":108,"volume":109},"2025-12-14",1165,{"week":111,"volume":112},"2025-12-21",494,{"week":114,"volume":115},"2025-12-28",277,{"week":117,"volume":118},"2026-01-04",427,{"week":120,"volume":121},"2026-01-11",206,{"week":123,"volume":124},"2026-01-18",179,{"week":126,"volume":127},"2026-01-25",205,{"week":129,"volume":41},"2026-02-01",{"week":131,"volume":132},"2026-02-08",120,{"week":134,"volume":135},"2026-02-15",97,{"week":137,"volume":138},"2026-02-22",77,{"week":140,"volume":141},"2026-03-01",68,{"week":143,"volume":144},"2026-03-08",43,{"week":146,"volume":147},"2026-03-15",52,{"week":149,"volume":150},"2026-03-22",53,{"week":152,"volume":153},"2026-03-29",83,{"week":155,"volume":71},"2026-04-05",{"week":157,"volume":158},"2026-04-12",27,{"week":160,"volume":161},"2026-04-19",32,{"week":163,"volume":164},"2026-04-26",79,{"week":166,"volume":167},"2026-05-03",44,{"week":169,"volume":170},"2026-05-10",60,{"week":172,"volume":71},"2026-05-17",{"week":174,"volume":175},"2026-05-24",25,{"week":177,"volume":178},"2026-05-31",104,{"week":180,"volume":181},"2026-06-07",89,{"week":183,"volume":71},"2026-06-14",{"week":185,"volume":186},"2026-06-21",73,{"week":188,"volume":189},"2026-06-28",136,{"week":191,"volume":192},"2026-07-05",98,{"week":194,"volume":195},"2026-07-12",182,{"week":197,"volume":198},"2026-07-19",155,{"week":200,"volume":201},"2026-07-26",281,false,null,{"top":205,"otherBrandCount":20,"otherClickShare":223},[206,209,212,215,218,221],{"brand":207,"clickShare":208},"L.O.L. Surprise!",0.5461,{"brand":210,"clickShare":211},"American Girl",0.2423,{"brand":213,"clickShare":214},"LEGO",0.0538,{"brand":216,"clickShare":217},"Littlest Pet Shop",0.0423,{"brand":219,"clickShare":220},"Mini Brands",0.0385,{"brand":222,"clickShare":220},"Barbie",0.03850000000000009,[225,236,246,257,267,276,285,295,304],{"asin":226,"title":227,"brand":207,"imageUrl":228,"price":229,"rating":230,"reviews":231,"clickShare90":232,"clickShare360":233,"launchDate":234,"amazonUrl":235},"B09S2N8C52","L.O.L. Surprise! Advent Calendar with 25+ Surprises Including a Collectible Doll with Mix and Match Outfits Shoes and Accessories - Great Holiday Gift for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51L1dJuTIQL.jpg",49.8,4.4,715,0.4192,0.4497,"2022-07-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09S2N8C52",{"asin":237,"title":238,"brand":210,"imageUrl":239,"price":240,"rating":241,"reviews":242,"clickShare90":211,"clickShare360":243,"launchDate":244,"amazonUrl":245},"B0D51865JF","The American Girls Collection Advent Calendar Christmas Holiday Countdown Gift Set with 24 Pieces For Ages 8+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hCdsppF4L.jpg",25.13,4,26,0.3362,"2024-08-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D51865JF",{"asin":247,"title":248,"brand":207,"imageUrl":249,"price":250,"rating":251,"reviews":252,"clickShare90":253,"clickShare360":254,"launchDate":255,"amazonUrl":256},"B07BR9VFGC","L.O.L. Surprise! #Ootd (Outfit of The Day) with 25+ Surprises","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VV+-4a+nL.jpg",54.95,4.6,3427,0.0769,0.0022,"2018-04-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07BR9VFGC",{"asin":258,"title":259,"brand":213,"imageUrl":260,"price":261,"rating":262,"reviews":263,"clickShare90":214,"clickShare360":264,"launchDate":265,"amazonUrl":266},"B0DRW6J86T","LEGO Friends Advent Calendar 2025 Building Toy - Holiday Countdown Set for Girls & Boys Ages 6+ - 24 Buildable Surprises 5 Minidolls & 5 Pets - Kids Gift Idea for Christmas - 42668","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jXF2jPVtL.jpg",24.34,4.8,526,0.0521,"2025-08-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DRW6J86T",{"asin":268,"title":269,"brand":207,"imageUrl":270,"price":25,"rating":271,"reviews":272,"clickShare90":72,"clickShare360":273,"launchDate":274,"amazonUrl":275},"B085B1RC1P","LOL Surprise Advent Calendar #OOTD Outfit Of The Day With Limited Edition Doll And 25+ Surprises Including Outfits Shoes Accessories For Girls Ages 4-15 Years Old","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5195msdVBBL.jpg",4.7,7038,0.0032,"2020-02-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB085B1RC1P",{"asin":277,"title":278,"brand":216,"imageUrl":279,"price":280,"rating":262,"reviews":281,"clickShare90":217,"clickShare360":282,"launchDate":283,"amazonUrl":284},"B0DRLLBL1V","Littlest Pet Shop - Deluxe Holiday Calendar - Series 4 Advent Calendar -Gen 7 Authentic LPS Bobble Head Toy Figure Collectible Toy Animal Ages 4+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HmeNpaclL.jpg",29.05,685,0.0567,"2025-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DRLLBL1V",{"asin":286,"title":287,"brand":219,"imageUrl":288,"price":289,"rating":290,"reviews":291,"clickShare90":220,"clickShare360":292,"launchDate":293,"amazonUrl":294},"B0CRTNNVYP","Mini Brands Advent Calendar by ZURU Limited Edition Advent Calendar Includes Mini Brand Foodie & Toys Mystery Collectibles Toys Comes with 24 Minis","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bWCp-ibaL.jpg",29.74,4.5,1078,0.0216,"2024-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CRTNNVYP",{"asin":296,"title":297,"brand":222,"imageUrl":298,"price":299,"rating":271,"reviews":300,"clickShare90":220,"clickShare360":301,"launchDate":302,"amazonUrl":303},"B0DLBW8MRX","Barbie Advent Calendar with Doll with Fantasy Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518Owaj9KsL.jpg",31.03,924,0.0319,"2025-04-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLBW8MRX",{"asin":305,"title":306,"brand":307,"imageUrl":308,"price":24,"rating":309,"reviews":310,"clickShare90":220,"clickShare360":311,"launchDate":312,"amazonUrl":313},"B0BRT6KM9X","Gabbys Dollhouse Advent Calendar 2023 24 Surprise Toys with Figures Stickers & Dollhouse Accessories Kids Toys for Girls & Boys Ages 3+","Spin Master","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513B7ZTdWkL.jpg",4.1,1620,0.0464,"2023-03-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BRT6KM9X",{"love":315,"hate":373,"returnReasons":397},[316,323,330,337,344,351,358,363,368],{"topic":317,"percentOfMentions":318,"verbatims":319},"Fun\u002FEntertainment Experience",0.2917,[320,321,322],"This set was enjoyable","which keeps it fun","Fun",{"topic":324,"percentOfMentions":325,"verbatims":326},"Gifting Purpose",0.17859999999999998,[327,328,329],"This is a nice twist on a classic Christmas gift","This was a gift","Perfect gift",{"topic":331,"percentOfMentions":332,"verbatims":333},"Quality-Overall",0.125,[334,335,336],"Good quality","they are all great quality","Great product",{"topic":338,"percentOfMentions":339,"verbatims":340},"Value For Money",0.11900000000000001,[341,342,343],"The price was reasonable","Love these fact it dont cost that much either","Great value",{"topic":345,"percentOfMentions":346,"verbatims":347},"Collectibles",0.08929999999999999,[348,349,350],"Collectors favorite brand","collecting all the LPS","collecting all the little holiday-themed items",{"topic":352,"percentOfMentions":353,"verbatims":354},"Advertised Vs Actual Product",0.07139999999999999,[355,356,357],"was as described","Just like the picture","Looks just like the pic",{"topic":359,"percentOfMentions":360,"verbatims":361},"Ease Of Use",0.035699999999999996,[362],"The calendar is super easy to use",{"topic":364,"percentOfMentions":365,"verbatims":366},"Durability",0.0179,[367],"is very durable",{"topic":369,"percentOfMentions":370,"verbatims":371},"Design-Overall",0.011899999999999999,[372],"As a whole though we do like the design",[374,380,385,390,393],{"topic":338,"percentOfMentions":375,"verbatims":376},0.3667,[377,378,379],"for over $30 it was a bit underwhelming","Not worth the price","Way overpriced for what you get",{"topic":331,"percentOfMentions":381,"verbatims":382},0.16670000000000001,[383,384],"The only downside is its not quite up to the quality standards of an average Barbie doll","I was disappointed with the quality of items",{"topic":386,"percentOfMentions":387,"verbatims":388},"Strength",0.0667,[389],"The carboard cut outs are a little flimsy\u002Fbreak easily so not the best for small hands",{"topic":359,"percentOfMentions":387,"verbatims":391},[392],"The items in the calendar are really difficult to remove",{"topic":394,"percentOfMentions":387,"verbatims":395},"Material Quality",[396],"ultimately creates plastic junk",[398,400,402,403,404],{"reason":352,"pct":399},0.3333,{"reason":401,"pct":381},"Product Condition",{"reason":338,"pct":381},{"reason":331,"pct":381},{"reason":405,"pct":381},"Defective Material\u002FParts",[407,411,415,419,423,427,431,435,439,443],{"term":31,"volume":408,"growthQoq":409,"conversionRate":410},16265,2.12,0.0026,{"term":412,"volume":413,"growthQoq":414,"conversionRate":15},"lol advent calendar",10694,0.3577,{"term":416,"volume":417,"growthQoq":418,"conversionRate":15},"lol surprise advent calendar",3502,0.482,{"term":420,"volume":421,"growthQoq":422,"conversionRate":15},"lol doll advent calendar",4206,0.8043,{"term":424,"volume":425,"growthQoq":426,"conversionRate":15},"american girl doll advent calendar",6477,0.4762,{"term":428,"volume":429,"growthQoq":430,"conversionRate":15},"our generation advent calendar",3121,2.1154,{"term":432,"volume":433,"growthQoq":434,"conversionRate":15},"lol advent calendar 2025",9094,0.4,{"term":436,"volume":437,"growthQoq":438,"conversionRate":15},"american girl advent calendar 2025",12002,-0.6383,{"term":440,"volume":441,"growthQoq":442,"conversionRate":15},"little girl advent calendar 2025",20024,-0.7952,{"term":444,"volume":445,"growthQoq":446,"conversionRate":15},"advent calendar girls age 6",4305,-0.6429,[448,454,459,464,469,475],{"title":449,"href":450,"score":57,"verdict":451,"marketSize":452,"growth90":453},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts","watch",317041.86,4.0766,{"title":455,"href":456,"score":57,"verdict":451,"marketSize":457,"growth90":458},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":460,"href":461,"score":57,"verdict":451,"marketSize":462,"growth90":463},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":465,"href":466,"score":57,"verdict":451,"marketSize":467,"growth90":468},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":470,"href":471,"score":57,"verdict":472,"marketSize":473,"growth90":474},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":476,"href":477,"score":57,"verdict":451,"marketSize":478,"growth90":479},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[481,488,495,502,509,516,523,530,537,544,551,558,565,568,575,582,589,596,603,610],{"nodeId":482,"label":483,"slug":484,"href":485,"nichesTracked":486,"marketSizeTotal":487},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":489,"label":490,"slug":491,"href":492,"nichesTracked":493,"marketSizeTotal":494},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":500,"marketSizeTotal":501},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":507,"marketSizeTotal":508},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":517,"label":518,"slug":519,"href":520,"nichesTracked":521,"marketSizeTotal":522},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":524,"label":525,"slug":526,"href":527,"nichesTracked":528,"marketSizeTotal":529},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":531,"label":532,"slug":533,"href":534,"nichesTracked":535,"marketSizeTotal":536},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":549,"marketSizeTotal":550},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":559,"label":560,"slug":561,"href":562,"nichesTracked":563,"marketSizeTotal":564},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":566,"marketSizeTotal":567},3143,1662205212,{"nodeId":569,"label":570,"slug":571,"href":572,"nichesTracked":573,"marketSizeTotal":574},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":576,"label":577,"slug":578,"href":579,"nichesTracked":580,"marketSizeTotal":581},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":583,"label":584,"slug":585,"href":586,"nichesTracked":587,"marketSizeTotal":588},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":590,"label":591,"slug":592,"href":593,"nichesTracked":594,"marketSizeTotal":595},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":597,"label":598,"slug":599,"href":600,"nichesTracked":601,"marketSizeTotal":602},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":604,"label":605,"slug":606,"href":607,"nichesTracked":608,"marketSizeTotal":609},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":611,"label":612,"slug":613,"href":614,"nichesTracked":30,"marketSizeTotal":615},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]