---
title: "All Might — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/all-might"
last_updated: "2026-08-08T06:05:07.389Z"
locale: en
meta:
description: "Niche score 48/100 · $93K/yr market · 249K searches/yr · $49.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $93K/yr market · 249K searches/yr · $49.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "All Might — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **all might**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 23Growth 37Conversion 10Competition 68Returns 95Price range 19Avg price 94Brand share 76Review moat 51Quality gap 24
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$49.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,455.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 249K searches
**Price range**
**Bad****$4.92–$462.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, all might is a $93K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **all might market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$98K–$123K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#10,092**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **53%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**229**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**32%**
- Banpresto14% - YLQANONG13% - Ichibansho Figure12% - ANIME HEROES10% - TAMASHII NATIONS10% - Ripple Junction9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/all-might/trend)
## **Top all might search terms**
- **all might**108K/yr+14.3%0.3% conv. - **all might figure**91K/yr+3.8%0.5% conv. - **all might action figure**14K/yr+7.5%0.3% conv. - **all might figurine**6K/yr+30.1%0.4% conv. - **all might statue**6K/yr+59.4%0.9% conv. - **my hero academia all might**8K/yr+0.5%1.2% conv. - **all might merch**7K/yr-16.0%0.2% conv. - **allmight**4K/yr+14.1%0.8% conv. - **my hero academia figure all might**4K/yr-18.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/all-might/search-terms)
## **Top all might products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YLQANONG MHA Figures All Might Anime Figure Statues Midoriya Izuku/Todoroki Shouto Anime Action Figurine 17CM/6.69IN**YLQANONG**$10.93**4.6★236 rev](https://www.amazon.com/dp/B0FR4JRKT3) [2**ANIME HEROES - My Hero Academia - All Might Action Figure**ANIME HEROES**$25.31**4.6★22,368 rev](https://www.amazon.com/dp/B0CRXXRS7G) [3**TAMASHII NATIONS - My Hero Academia - Armored All Might S.H.Figuarts Action Figure**TAMASHII NATIONS**$112.03**4.7★1,081 rev](https://www.amazon.com/dp/B0FV6ZX6CW) [4**Ichibansho Figure - My Hero Academia - All Might (-Silver Age-) Masterlise Collectible Statue**Ichibansho Figure**$103.84**4.0★5 rev](https://www.amazon.com/dp/B0G2T8QXVW) [5**Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black Large**Ripple Junction**$30.79**4.6★46 rev](https://www.amazon.com/dp/B0FM4K7GC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ichibansho Figure - My Hero Academia: Vigilantes - All Might (Vigilantes) Collectible Statue**Ichibansho Figure**$133.76**2 rev6mo ago](https://www.amazon.com/dp/B0GFSDLDNP) [**Ichibansho Figure - My Hero Academia - All Might (-Silver Age-) Masterlise Collectible Statue**Ichibansho Figure**$103.84**5 rev8mo ago](https://www.amazon.com/dp/B0G2T8QXVW) [**TAMASHII NATIONS - My Hero Academia - Armored All Might S.H.Figuarts Action Figure**TAMASHII NATIONS**$112.03**1,081 rev9mo ago](https://www.amazon.com/dp/B0FV6ZX6CW) [**QAHEART MHA Figure All Might Figure PVC Statue Toga Himiko Action Figure Anime All Might Figurine Collectibles 6.69in**QAHEART**$10.38**87 rev10mo ago](https://www.amazon.com/dp/B0FRLZNLSJ) [**YLQANONG MHA Figures All Might Anime Figure Statues Midoriya Izuku/Todoroki Shouto Anime Action Figurine 17CM/6.69IN**YLQANONG**$10.93**236 rev10mo ago](https://www.amazon.com/dp/B0FR4JRKT3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black Large**Ripple Junction**$30.79**4.6★**▲ 279%**](https://www.amazon.com/dp/B0FM4K7GC9) [**Xuminvty Mina Ashido Hoodie Unisex Himiko Toga Anime Hoodie Pullover Deku Sweater Tracksuit All Might Sweatshirts (US Alpha Medium Regular Regular Style 5)**Xuminvty**$20.96**4.5★**▲ 254%**](https://www.amazon.com/dp/B0CT4LJNC9) [**Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black XX-Large**Ripple Junction**$30.38**4.6★**▲ 242%**](https://www.amazon.com/dp/B0FM54ZWRJ) [**Xuminvty Mina Ashido Hoodie Unisex Himiko Toga Anime Hoodie Pullover Deku Sweater Tracksuit All Might Sweatshirts (US Alpha Medium Regular Regular Style 4)**Xuminvty**$20.88**4.5★**▲ 200%**](https://www.amazon.com/dp/B0CT4ML34R) [**Banpresto My Hero Academia Grandista All Might Exclusive Lines Multicolor**Banpresto**$68.31**4.7★**▲ 87%**](https://www.amazon.com/dp/B07SFJP23Z)
**~~View all trending →~~**
## **What buyers say about all might**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**23%
*“As advertised”*
**Quality-Overall**20%
*“Excellent Quality”*
**Value For Money**9%
*“great value for the money”*
**Accuracy-Overall**7%
*“Accurate”*
**Gifting Purpose**7%
*“My daughter gave this as a Christmas present to her brother”*
**Durability**7%
*“Didn't feel like it was gonna fall apart or anything and was cozy”*
**Warmth**4%
*“It keeps me warm”*
**Fun/Entertainment Experience**3%
*“Having fun just posing him”*
**Strength**3%
*“Overall, good articulation and very sturdy”*
**Comfort-Overall**2%
*“This onesie is so comfy”*
### **What buyers complain about **
**Size-Overall**26%
*“Its slightly baggy”*
**Value For Money**14%
*“not worth the money”*
**Advertised Vs Actual Product**7%
*“did not match item specifics in listing”*
**Quality-Overall**7%
*“Cheap”*
**Color**5%
*“Not yellow it is orange”*
**Comfort-Overall**5%
*“very very big the sewing on the inside of it makes it uncomfortable”*
**Hard Feel**5%
*“it is not soft on the inside”*
### **Top return reasons **
**Size-Overall**23%
**Defective Material/Parts**15%
**Length**11%
**Value For Money**11%
**Color**11%
**Product Condition**7%
**Thin**4%
**Material Quality**4%
**Sleeve Fit**3%
**Quality-Overall**2%
## **Common questions**
- **Is all might profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 36 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the all might niche?**
- 21 brands and 229 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in all might?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for all might peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the all might niche?**
- Listings span $4.92–$462.10; the average listing price is $49.01 (sweet spot $15–$100). The average incumbent carries 1,456 reviews — the moat a new listing must climb.
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