---
title: "Alastor — $182K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/alastor"
last_updated: "2026-08-08T06:05:10.580Z"
locale: en
meta:
description: "Niche score 50/100 · $182K/yr market · 397K searches/yr · $30.01 avg price. Soft demand (-38.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $182K/yr market · 397K searches/yr · $30.01 avg price. Soft demand (-38.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Alastor — $182K/yr Amazon US Niche (2026) - Flapen"
---
# **alastor**
**Worth a look**
Shows a thin review moat (57 avg reviews), but soft demand (-38.7% this quarter) keeps it on the watch list.
Market size 37Growth 6Conversion 19Competition 73Returns 82Price range 89Avg price 95Brand share 46Review moat 97Quality gap 37
**Review moat**
**Incredible****56.69**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$30.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$101.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$182K**
$182K/yr · 397K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-38.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, alastor is a $182K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alastor market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$150K–$180K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#15,330**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **56%**
- **Out of stock**
- **15.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**17%**
- Funko32% - Pisorex14% - Eclaty12% - Epic Collectibles10% - Banpresto10% - Yazkimo5% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.
25K15KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/alastor/trend)
## **Top alastor search terms**
- **alastor**142K/yr-27.2%0.5% conv. - **hazbin hotel funko pop**76K/yr-47.1%3.7% conv. - **hazbin hotel alastor**64K/yr-40.7%0.6% conv. - **alastor hazbin hotel**56K/yr-40.3%0.9% conv. - **funko pop hazbin hotel**12K/yr-43.8%3.8% conv. - **alastor merch**15K/yr-22.1%0.5% conv. - **hazbin hotel funko**15K/yr-53.4%5.0% conv. - **alastor funko pop**7K/yr-66.7%7.5% conv. - **funko hazbin hotel**4K/yr-52.6%4.5% conv. - **alister hazbin hotel**5K/yr-48.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/alastor/search-terms)
## **Top alastor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$15K12%$22K16%$29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: Hazbin Hotel - Alastor - 1 in 6 Chance of Rare Chase**Funko**$14.39**4.8★229 rev](https://www.amazon.com/dp/B08HH6FTB8) [2**Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)**Pisorex**$18.86**3.7★7 rev](https://www.amazon.com/dp/B0GFM95PWJ) [3**Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure**Banpresto**$34.49**4.4★13 rev](https://www.amazon.com/dp/B0G1219YZY) [4**Funko POP! Animation: Hazbin Hotel - Angel Dust**Funko**$13.62**4.8★175 rev](https://www.amazon.com/dp/B08HH5FXV6) [5**Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater Hooded (Black 1 L)**Eclaty**$32.40**4.4★74 rev](https://www.amazon.com/dp/B0D1BS98VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LERIKA Alastor Cane Microphone cane Hazbin props Halloween (Black)**LERIKA**$28.00**0 rev4mo ago](https://www.amazon.com/dp/B0GQZ8PYGJ) [**TUBBZ Mini: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse**TUBBZ**$11.45**82 rev4mo ago](https://www.amazon.com/dp/B0G1YX62PX) [**Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure**Banpresto**$34.49**13 rev5mo ago](https://www.amazon.com/dp/B0G1219YZY) [**Epic Collectibles Pop Animation: Hazbin Hotel - Sir Pentious Vinyl Figure**Epic Collectibles**$20.09**22 rev5mo ago](https://www.amazon.com/dp/B0GNYSDD35) [**Epic Collectibles Pop Animation: Hazbin Hotel - Alastor in Demon Form (Chase Variant) Vinyl Figure Bundled with Box Protector Compatible for Funko**Epic Collectibles**$59.98**6 rev5mo ago](https://www.amazon.com/dp/B0GNYP447S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Pink Medium)**Pisorex**$18.77**3.7★**▲ 237%**](https://www.amazon.com/dp/B0GFM4QNLF) [**Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)**Pisorex**$18.86**3.7★**▲ 220%**](https://www.amazon.com/dp/B0GFM95PWJ) [**Epic Collectibles Pop Hazbin Hotel - Sir Pentious Angelic (Chase Variant)**Epic Collectibles**$52.41**5.0★**▲ 197%**](https://www.amazon.com/dp/B0GNY2CHTC) [**Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Medium)**Pisorex**$19.52**3.7★**▲ 157%**](https://www.amazon.com/dp/B0GFLWCTDN) [**Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Red Small)**Pisorex**$18.97**3.7★**▲ 140%**](https://www.amazon.com/dp/B0GFLXKS6L)
**~~View all trending →~~**
## **What buyers say about alastor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**12%
*“These are collectable”*
**Quality-Overall**12%
*“Very well made”*
**Advertised Vs Actual Product**11%
*“Looks just like the picture”*
**Gifting Purpose**10%
*“Gift”*
**Value For Money**8%
*“Great product for the price”*
**Size-Overall**8%
*“Good fit”*
**Design-Overall**5%
*“I absolutely love it and well designed”*
**Strength**3%
*“Super cute, more stable base than a lot of Funkos”*
**Ease Of Use**3%
*“Cute, pieces are easy to change out”*
**Durability**2%
*“its not broken”*
### **What buyers complain about **
**Size-Overall**17%
*“Didn't fit well”*
**Material Quality**9%
*“The materials look very cheap”*
**Quality-Overall**8%
*“Im disappointed by the quality control”*
**Strength**6%
*“Stitches arent very sturdy”*
**Advertised Vs Actual Product**5%
*“not cute like the picture”*
**Instructions/User Manual/Troubleshooting**5%
*“someone definitely doesnt know how to do there job”*
**Wrinkles**4%
*“The creases in the black fabric look terrible”*
**Ease Of Use**4%
*“A little difficult to peel”*
**Add-Ons/Attachments**4%
*“The head was not attached to his body”*
**Drying Time**4%
*“It would not hold up to a dryer”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**12%
**Value For Money**10%
**Defective Material/Parts**9%
**Accuracy-Overall**8%
**Advertised Vs Actual Product**7%
**Shape/Style**5%
**Material Quality**4%
**Durability**3%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is alastor profitable to sell on Amazon United States?**
- The niche generates $182K/yr across 36 tracked products. 10 of 22 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the alastor niche?**
- 17 brands and 95 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in alastor?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 1.7%.
- **When does demand for alastor peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the alastor niche?**
- Listings span $9.93–$101.83; the average listing price is $30.01 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.
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