---
title: "Activities — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/activities"
last_updated: "2026-08-08T10:13:16.373Z"
locale: en
meta:
description: "Niche score 51/100 · $61K/yr market · 142K searches/yr · $16.89 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $61K/yr market · 142K searches/yr · $16.89 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Activities — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **activities**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 17Conversion 32Competition 83Returns 89Price range 66Avg price 80Brand share 95Review moat 49Quality gap 24
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.89**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.49–$33.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,618.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 142K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, activities is a $61K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **activities market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**40%**
Top 20: 82%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**55%**
- Worgree11% - leitait8% - JOYIN8% - Winlyn7% - MGZTTHW6% - Glittery Garden5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/activities/trend)
## **Top activities search terms**
- **birthday crafts for kids party**20K/yr-29.6%2.1% conv. - **birthday party crafts**16K/yr-5.5%0.9% conv. - **party crafts for kids**14K/yr-14.6%1.6% conv. - **craft party favors**13K/yr-7.3%1.0% conv. - **kids crafts for parties**12K/yr+14.1%1.4% conv. - **birthday crafts**12K/yr-12.1%1.0% conv. - **kids party crafts**8K/yr+20.2%1.5% conv. - **birthday craft**7K/yr-3.9%1.9% conv. - **craft party favors for kids**10K/yr-34.6%1.0% conv. - **birthday party craft**6K/yr+7.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/activities/search-terms)
## **Top activities products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DIY Wooden Magnet 36 Art Craft Supplies Painting Kit for Kids Ages 4-8 8-12**Worgree**$9.51**4.6★1,536 rev](https://www.amazon.com/dp/B0CVWY4TWD) [2**leitait 24 Pack Bracelet Wands Charm Bracelet Jewelry Making Kit Arts Crafts for Kids Unicorn Party Favors Supplies Goodie Bags Stuffers Classroom Prizes Birthday Gifts for Girls Ages 4-8 Years Old**leitait**$24.83**4.8★396 rev](https://www.amazon.com/dp/B0F18GLTSL) [3**Glittery Garden Party Hats for Kids Art & Craft. Fun Birthday Activity Kit with Stickers. Animal Theme Party Favor Game Supplies. Christmas Thanksgiving Easter Decoration**Glittery Garden**$15.53**4.4★2,835 rev](https://www.amazon.com/dp/B07P3GPWT1) [4**4Es Novelty 24 Pack DIY Pinwheels Craft for Kids Bulk Summer Pinwheel Craft Kit Color Your Own Paper Windmill Patriotic Pinwheels for Kids Bulk 4th ofJuly Craft for Kids Art Games**4E's Novelty**$16.31**4.3★242 rev](https://www.amazon.com/dp/B094P1WXYF) [5**MGZTTHW Gold Paper Crown Set for Kids DIY Crown Kit with Jewels Gem Number Letter Stickers for Birthday Party Decor and Craft Projects 15 Pcs Adjustable Crown Hats in 5 Styles**MGZTTHW**$8.94**4.6★737 rev](https://www.amazon.com/dp/B09WDSBQW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Birthday Giant Coloring Poster 30 x 72 Inch Birthday Craft for Kids**NatNarr**$8.10**109 rev8mo ago](https://www.amazon.com/dp/B0G4QYYTTJ) [**JoyCat 24 Pack Animal Foil Art Party Favors Craft Kits Ages 4-9**JoyCat**$23.56**97 rev8mo ago](https://www.amazon.com/dp/B0FQNWNWX2) [**32 Sheets Make Your Own Birthday Cake Stickers Creative Fun Happy Birthday Cake Game Sticker Kits for Kids Birthday Party Favors DIY Art Crafts Supplies**Hxezoc**$5.49**209 rev10mo ago](https://www.amazon.com/dp/B0FT2DP5R7) [**Cocostar Magic Foam Texture Painting Kit - 84pcs Arts and Crafts for Girls 4-6-8-10 Puffy Magic Paint Set Kids Paint by Number 3D Art Craft for Kids - Ideal Gifts for Girls 4 5 6 7 8 9 10**Cocostar**$20.77**98 rev10mo ago](https://www.amazon.com/dp/B0FS217Z5F) [**leitait 24 Pack Bracelet Wands Charm Bracelet Jewelry Making Kit Arts Crafts for Kids Unicorn Party Favors Supplies Goodie Bags Stuffers Classroom Prizes Birthday Gifts for Girls Ages 4-8 Years Old**leitait**$24.83**396 rev1y ago](https://www.amazon.com/dp/B0F18GLTSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Happy Birthday Giant Coloring Poster 30 x 72 Inch Birthday Craft for Kids**NatNarr**$8.10**4.8★**▲ 312%**](https://www.amazon.com/dp/B0G4QYYTTJ) [**CRAFTY HAPPITOYS Mini Canvas and Easel Set with 10 Colors Acrylic Paint in Bulk Set of 12 - Kids Art Party Favors & Party Supplies - 4x4 Small Canvases for Painting with Mini Easel - Paint for Kids**CRAFTY HAPPITOYS**$23.52**4.6★**▲ 231%**](https://www.amazon.com/dp/B0D45YC74L) [**Cocostar Magic Foam Texture Painting Kit - 84pcs Arts and Crafts for Girls 4-6-8-10 Puffy Magic Paint Set Kids Paint by Number 3D Art Craft for Kids - Ideal Gifts for Girls 4 5 6 7 8 9 10**Cocostar**$20.77**4.4★**▲ 142%**](https://www.amazon.com/dp/B0FS217Z5F) [**32 Sheets Make Your Own Birthday Cake Stickers Creative Fun Happy Birthday Cake Game Sticker Kits for Kids Birthday Party Favors DIY Art Crafts Supplies**Hxezoc**$5.49**4.8★**▲ 141%**](https://www.amazon.com/dp/B0FT2DP5R7) [**4Es Novelty 24 Pack DIY Pinwheels Craft for Kids Bulk Summer Pinwheel Craft Kit Color Your Own Paper Windmill Patriotic Pinwheels for Kids Bulk 4th ofJuly Craft for Kids Art Games**4E's Novelty**$16.31**4.3★**▲ 113%**](https://www.amazon.com/dp/B094P1WXYF)
**~~View all trending →~~**
## **What buyers say about activities**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**31%
*“Fun for the whole family”*
**Gifting Purpose**9%
*“Awesome gift”*
**Value For Money**8%
*“Good deal”*
**Quality-Overall**7%
*“Quality is consistent”*
**Color**6%
*“Excellent color choices”*
**Ease Of Use**4%
*“Easy to use”*
**Creativity**4%
*“It encourages creativity”*
**Size-Overall**4%
*“Perfect size for plane travel”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Design-Overall**3%
*“cute designs”*
### **What buyers complain about **
**Size-Overall**17%
*“They are small”*
**Paint Quality**6%
*“No good paints”*
**Adhesion/Stickiness**5%
*“Stickiness was not good”*
**Quality-Overall**5%
*“Poor quality control”*
**Brightness/Shine/Glow**4%
*“No glow”*
**Color**3%
*“or the color will bleed through the sponge”*
**Magnetic Strength/Adsorption**3%
*“Magnets came off easily”*
**Value For Money**3%
*“cheap”*
**Durability**3%
*“not durable”*
**Assembly/Installation**2%
*“A little picky to put some of them together”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**17%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Color**2%
**Assembly/Installation**2%
## **Common questions**
- **Is activities profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 56 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the activities niche?**
- 42 brands and 57 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in activities?**
- Top complaints mined from reviews: Size-Overall, Paint Quality, Adhesion/Stickiness. The return rate is 1.3%.
- **When does demand for activities peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the activities niche?**
- Listings span $5.49–$33.66; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.
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