---
title: "Abacus — $316K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/abacus"
last_updated: "2026-08-06T02:02:32.443Z"
locale: en
meta:
description: "Niche score 56/100 · $316K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $316K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Abacus — $316K/yr Amazon US Niche (2026) - Flapen"
---
# **abacus**
**Worth a look**
Shows no brand lock-in (top 5 brands take 57% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 15Conversion 48Competition 76Returns 74Price range 62Avg price 78Brand share 78Review moat 60Quality gap 42
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.07**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.96–$28.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,110.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$316K**
$316K/yr · 512K searches
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, abacus is a $316K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **abacus market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$402K–$482K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#593**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**19 **—flat
**Sellers**
**30**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 88%
**Open market**
**36%**
- Melissa & Doug19% - Black long Di fang15% - Ranqibo8% - Yellow Mountain Imports8% - RECEKA7% - MAGIKON7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
13K8KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/abacus/trend)
## **Top abacus search terms**
- **abacus**221K/yr-2.3%3.3% conv. - **abacus for kids math**80K/yr-35.6%5.2% conv. - **abacos de matematicas para nios**43K/yr-51.5%3.7% conv. - **abacus for kids**31K/yr-32.4%4.1% conv. - **abacus for adults**27K/yr-29.8%2.1% conv. - **abaco**24K/yr-30.0%2.2% conv. - **abacus for toddlers 1-3**16K/yr-14.7%2.0% conv. - **soroban**13K/yr+6.0%2.4% conv. - **counting beads**9K/yr-20.8%2.5% conv. - **wooden abacus**8K/yr-16.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/abacus/search-terms)
## **Top abacus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$47K20%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Melissa & Doug Abacus Classic Wooden Toy with 100 Beads - Preschool Learning Activities and Math Games for Kids Homeschool Essentials for Ages 3+**Melissa & Doug**$13.65**4.8★18,720 rev](https://www.amazon.com/dp/B00005BVRQ) [2**Yellow Mountain Imports Digit Standard Abacus 10.5 Inches - Professional 17 Column Soroban Calculator (Functional and Educational Learning Tool)**Yellow Mountain Imports**$9.83**4.5★2,063 rev](https://www.amazon.com/dp/B00SQVXSMM) [3**Digital Standard Abacus-20 cm-Professional 13-Column Soroban Calculator (Functional and Educational Tool)**Black long Di fang**$10.03**4.5★134 rev](https://www.amazon.com/dp/B0B4BCZ2BM) [4**Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys**RECEKA**$17.69**4.7★53 rev](https://www.amazon.com/dp/B0GHQN337V) [5**MAGIKON Wooden Abacus 10 Rows Counting Frame 8in for Math**MAGIKON**$7.10**4.0★178 rev](https://www.amazon.com/dp/B0D4GZGTB6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wooden Abacus Math Games for Kids 5-7 Counting Toys with Double-Sided Board**RECEKA**$22.74**28 rev4mo ago](https://www.amazon.com/dp/B0GHQH7GR4) [**Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys**RECEKA**$17.69**53 rev4mo ago](https://www.amazon.com/dp/B0GHQN337V) [**Wooden Abacus for Kids Math - Double-Sided Black/Whiteboard for Toddlers with 152 Magnetic Number & Fruit Cards 100 Counting Sticks and Number Blocks Finger Counting Toys Homeschool Essentials**Heyfriday**$21.53**19 rev6mo ago](https://www.amazon.com/dp/B0GHXGCFZZ) [**Abacus for Kids Math - Wooden Abacus with 100 Counting Sticks and 112 Math Cards Counting Toys for Preschool Learning Educational Math Toys for Developing Fine Motor Skills Math Calculation**Vanplay**$15.29**127 rev1y ago](https://www.amazon.com/dp/B0DP43ZRD8) [**Black long Di fang Wooden Abacus - Professional 13 Column Soroban - 10.83 Inches (27.5 Centimeters) - Calculator with Reset Button - Made**Black long Di fang**$17.45**54 rev1y ago](https://www.amazon.com/dp/B0DR74HKL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wooden Abacus Math Games for Kids 5-7 Counting Toys with Double-Sided Board**RECEKA**$22.74**4.5★**▲ 311%**](https://www.amazon.com/dp/B0GHQH7GR4) [**Wooden Abacus for Kids Math Game for Kids 5-7 Abacus Counters Counting Toys**RECEKA**$17.69**4.7★**▲ 283%**](https://www.amazon.com/dp/B0GHQN337V) [**Wooden Abacus for Kids Math - Double-Sided Black/Whiteboard for Toddlers with 152 Magnetic Number & Fruit Cards 100 Counting Sticks and Number Blocks Finger Counting Toys Homeschool Essentials**Heyfriday**$21.53**4.9★**▲ 182%**](https://www.amazon.com/dp/B0GHXGCFZZ) [**Happy Will Vintage Chinese Wooden Abacus Soroban Arithmetic Calculating Tool**Happy Will**$15.06**4.2★**▲ 129%**](https://www.amazon.com/dp/B012X5LNF0) [**Digital Standard Abacus-20 cm-Professional 13-Column Soroban Calculator (Functional and Educational Tool)**Black long Di fang**$10.03**4.5★**▲ 33%**](https://www.amazon.com/dp/B0B4BCZ2BM)
**~~View all trending →~~**
## **What buyers say about abacus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Educational-Overall**23%
*“Great educational tool”*
**Fun/Entertainment Experience**12%
*“fun toy to me”*
**Quality-Overall**11%
*“the quality construction makes it easy”*
**Ease Of Use**6%
*“Easy to use”*
**Strength**5%
*“not overly flimsy”*
**Value For Money**4%
*“Good value for the price”*
**Reading/Writing Skills**4%
*“It helps with early math skills like counting”*
**Size-Overall**3%
*“Good size”*
**Color**3%
*“The colors are vibrant”*
**Durability**3%
*“well put together so I dont have to worry about it breaking easily”*
### **What buyers complain about **
**Size-Overall**16%
*“Small size”*
**Durability**10%
*“Broken easily”*
**Quality-Overall**9%
*“Poor quality”*
**Instructions/User Manual/Troubleshooting**6%
*“No instruction manual”*
**Value For Money**5%
*“because of that sometimes a little expensive”*
**Magnetic Strength/Adsorption**3%
*“The main drawbacks are the lack of built-in storage for the magnetic pieces and accessories, and some sets may arrive with broken chalk or beads that move a little too freely”*
**Ease Of Use**3%
*“don't know how to use it”*
**Strength**3%
*“and flimsy”*
**Smell**2%
*“Much like a lot smells then I wood have guessed my fault”*
**Material Quality**1%
*“Very cheap material falls apart easily”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**8%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Material Quality**2%
**Durability**2%
**Product Condition**2%
**Mechanism Issues**2%
## **Common questions**
- **Is abacus profitable to sell on Amazon United States?**
- The niche generates $316K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the abacus niche?**
- 19 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in abacus?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.0%.
- **When does demand for abacus peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the abacus niche?**
- Listings span $6.96–$28.11; the average listing price is $16.07 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.
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