---
title: "5 De Mayo — $599K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/5-de-mayo"
last_updated: "2026-08-06T19:33:30.482Z"
locale: en
meta:
description: "Niche score 48/100 · $599K/yr market · 390K searches/yr · $25.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $599K/yr market · 390K searches/yr · $25.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5 De Mayo — $599K/yr Amazon US Niche (2026) - Flapen"
---
# **5 de mayo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 50Conversion 68Competition 0Returns 64Price range 95Avg price 95Brand share 0Review moat 52Quality gap 58
**Avg price**
**Incredible****$25.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.54–$26.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$599K**
$599K/yr · 390K searches
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,404.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5 de mayo is a $599K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 de mayo market data**
- **Units sold / yr**
- **30K–40K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$752K–$1.0M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Lucky Egg82% - ATG18%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/5-de-mayo/trend)
## **Top 5 de mayo search terms**
- **sorry what game**165K/yr+76.7%8.3% conv. - **sorry what game for adults**58K/yr+27.6%9.5% conv. - **say what game**27K/yr+39.0%6.9% conv. - **sorry what**31K/yr-44.7%8.0% conv. - **lip reading game with headphones**16K/yr-18.5%7.0% conv. - **sorry what family game**18K/yr-17.8%11.4% conv. - **hearing things game**13K/yr-58.7%2.3% conv. - **say what**6K/yr+44.8%4.4% conv. - **lip reading game**10K/yr+9.5%7.1% conv. - **say what game with headphones**9K/yr-49.7%7.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/5-de-mayo/search-terms)
## **Top 5 de mayo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$120K40%$240K60%$359K80%$479K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lucky Egg Sorry What - Award Winning Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends**Lucky Egg**$26.61**4.5★2,066 rev](https://www.amazon.com/dp/B0CTD1K8SF) [2**ATG You SAY I Speculation - 2026 New Sorry Board Game Lip Reading Party Fun Games for Adults The Headphone Challenge TikTok Popular Card Game for 18+ Years Old (2+ Players)**ATG**$23.54**4.2★82 rev](https://www.amazon.com/dp/B0FHGQH8LC) [3**Lucky Egg Sorry What Hilarious Bad-Lip Reading Party Games for Adults Based on The Headphone Challenge TikTok Trend (Family Edition (Age 8+))**Lucky Egg**$25.08**4.5★2,066 rev](https://www.amazon.com/dp/B0DP4ZQCKY)
### **Newest**
by launch date
[**ATG You SAY I Speculation - 2026 New Sorry Board Game Lip Reading Party Fun Games for Adults The Headphone Challenge TikTok Popular Card Game for 18+ Years Old (2+ Players)**ATG**$23.54**82 rev1y ago](https://www.amazon.com/dp/B0FHGQH8LC) [**Lucky Egg Sorry What Hilarious Bad-Lip Reading Party Games for Adults Based on The Headphone Challenge TikTok Trend (Family Edition (Age 8+))**Lucky Egg**$25.08**2,066 rev1y ago](https://www.amazon.com/dp/B0DP4ZQCKY) [**Lucky Egg Sorry What - Award Winning Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends**Lucky Egg**$26.61**2,066 rev2y ago](https://www.amazon.com/dp/B0CTD1K8SF)
### **Trending**
90-day click momentum
[**Lucky Egg Sorry What Hilarious Bad-Lip Reading Party Games for Adults Based on The Headphone Challenge TikTok Trend (Family Edition (Age 8+))**Lucky Egg**$25.08**4.5★**▲ 236%**](https://www.amazon.com/dp/B0DP4ZQCKY) [**ATG You SAY I Speculation - 2026 New Sorry Board Game Lip Reading Party Fun Games for Adults The Headphone Challenge TikTok Popular Card Game for 18+ Years Old (2+ Players)**ATG**$23.54**4.2★**▲ 18%**](https://www.amazon.com/dp/B0FHGQH8LC) [**Lucky Egg Sorry What - Award Winning Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends**Lucky Egg**$26.61**4.5★**▼ 16%**](https://www.amazon.com/dp/B0CTD1K8SF)
## **What buyers say about 5 de mayo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**74%
*“Fun times”*
**Trivia Games**6%
*“Best game for lots of laughs”*
**Value For Money**3%
*“it is worth the price”*
**Audio Quality**2%
*“no issues with the sound”*
**Ease Of Use**2%
*“easy to use”*
**Quality-Overall**2%
*“For the price its great quality”*
**Size-Overall**2%
*“otherwise it fits perfectly”*
**Music Effect**2%
*“I like how it has music in the headphones already”*
**Design-Overall**2%
*“looks like its built well”*
**Gifting Purpose**1%
*“Fun gift”*
### **What buyers complain about **
**Size-Overall**18%
*“dont fit anyone”*
**Fun/Entertainment Experience**14%
*“We play other games that are 'inappropriately funny'”*
**Charging**14%
*“the headphones wont charge or work”*
**Quality-Overall**14%
*“Cheaply made headphones”*
**Durability**7%
*“Broke after first use”*
**Functionality-Overall**7%
*“Doesnt work”*
**Audio Quality**6%
*“The music and timer in the headphones gets pretty loud,”*
**Hard Feel**4%
*“This is a hard”*
**Shape/Style**4%
*“Head phone are weird shaped”*
**Noise Level**2%
*“But the music/noise in the headphones is not loud enough”*
### **Top return reasons **
**Functionality-Overall**30%
**Advertised Vs Actual Product**12%
**Charging**11%
**Value For Money**7%
**Size-Overall**6%
**Audio Quality**6%
**Quality-Overall**5%
**Fun/Entertainment Experience**5%
**Product Condition**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is 5 de mayo profitable to sell on Amazon United States?**
- The niche generates $599K/yr across 3 tracked products. 90-day search growth is +20.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 5 de mayo niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 5 de mayo?**
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Charging. The return rate is 2.4%.
- **When does demand for 5 de mayo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the 5 de mayo niche?**
- Listings span $23.54–$26.61; the average listing price is $25.08 (sweet spot $15–$100). The average incumbent carries 1,405 reviews — the moat a new listing must climb.
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