---
title: "10 Sided Dice — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/10-sided-dice"
last_updated: "2026-08-08T06:04:35.886Z"
locale: en
meta:
description: "Niche score 44/100 · $59K/yr market · 105K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $59K/yr market · 105K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10 Sided Dice — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **10 sided dice**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 60Competition 51Returns 97Price range 38Avg price 38Brand share 58Review moat 74Quality gap 16
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****524.44**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.61**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.94–$20.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 105K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 10 sided dice is a $59K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10 sided dice market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**22%**
- TecUnite20% - Yiotfandoll16% - Yulizhi14% - Skylety12% - IvyFieldDice9% - AUSTOR8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/10-sided-dice/trend)
## **Top 10 sided dice search terms**
- **d10 dice**30K/yr+4.8%3.9% conv. - **10 sided dice**36K/yr-11.0%5.5% conv. - **d10**16K/yr-6.6%3.5% conv. - **10 sided dice for classroom**9K/yr-26.6%7.3% conv. - **ten sided dice**5K/yr+3.9%5.7% conv. - **9 sided dice**5K/yr-11.9%3.1% conv. - **10 sided die**4K/yr-15.8%3.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/10-sided-dice/search-terms)
## **Top 10 sided dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TecUnite 25 Pieces Polyhedral Dice Set with Black Pouch for Other Table Activities with Random Multi Colored Assortment(Transparent Mixed Color 10 Sides)**TecUnite**$7.06**4.8★1,818 rev](https://www.amazon.com/dp/B07KXQRV75) [2**Yiotfandoll 10PCS Polyhedral D10 Dice Acrylic 10 Sided Game Dice for RPG MTG DND Dice Table Games (Black)**Yiotfandoll**$6.38**4.9★64 rev](https://www.amazon.com/dp/B0D63MJ4KK) [3**Skylety 50 Pcs 10 Sided Dice for Classroom with Black Pouch Polyhedral Dice Game Set Back to School Compatible with RPG MTG Tabletop Role Playing Table Games Multi Colored Assortment**Skylety**$11.04**4.6★602 rev](https://www.amazon.com/dp/B08HV75BHR) [4**50pcs Assorted D10 Opaque Black with Black Dice Bag 10 Sides Dice for Tabletop RPG World of Darkness Vampire (0-9)**IvyFieldDice**$12.39**4.8★2,992 rev](https://www.amazon.com/dp/B08BFG2FSX) [5**Awpeye 30 PCS 10 Sided Dice Set 22 Colors Polyhedral Dice Assortment**Awpeye**$6.96**4.8★61 rev](https://www.amazon.com/dp/B09Q8XDLZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yulizhi 60 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Color A)**Yulizhi**$11.94**13 rev11mo ago](https://www.amazon.com/dp/B0FMJPM518) [**Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Red Black)**Yulizhi**$6.01**23 rev12mo ago](https://www.amazon.com/dp/B0FL82KFDG) [**Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Purple Black)**Yulizhi**$6.21**23 rev12mo ago](https://www.amazon.com/dp/B0FL846YMJ) [**Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Purple Blue)**Yulizhi**$6.15**23 rev12mo ago](https://www.amazon.com/dp/B0FL83J6S3) [**Yiotfandoll 10PCS Polyhedral D10 Dice Acrylic 10 Sided Game Dice for RPG MTG DND Dice Table Games (Black)**Yiotfandoll**$6.38**64 rev2y ago](https://www.amazon.com/dp/B0D63MJ4KK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yulizhi 60 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Color A)**Yulizhi**$11.94**4.8★**▲ 177%**](https://www.amazon.com/dp/B0FMJPM518) [**Renegade Game Studios Vampire: The Masquerade 5th Edition Dice Set**Renegade Game Studios**$20.61**4.8★**▲ 172%**](https://www.amazon.com/dp/B09FFZ7SMV) [**PlaySmart Dice: Uniquely Numbered Dice System with 5 Fun Math Games that Helps Kids Master Addition and Multiplication Skills**Semper Smart Games**$9.61**4.5★**▲ 115%**](https://www.amazon.com/dp/B07QCLLH65) [**Yulizhi 10 Pieces Polyhedral D10 Dice Set 10 Sided Dice 16mm for RPG MTG DND Table Games (Purple Black)**Yulizhi**$6.21**4.9★**▲ 96%**](https://www.amazon.com/dp/B0FL846YMJ) [**CiaraQ 100pcs D10 Dice Set for Dungeon and Dragons 10 Colors (10 Each)**CiaraQ**$20.09**4.6★**▲ 93%**](https://www.amazon.com/dp/B0BWDZRMX2)
**~~View all trending →~~**
## **What buyers say about 10 sided dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“REALLY liked the variety of colors”*
**Quality-Overall**22%
*“solid quality”*
**Value For Money**14%
*“Great deal”*
**Advertised Vs Actual Product**8%
*“As expected”*
**Ease Of Use**8%
*“Quick and easy grab to bring for a table game while we wait or to put in a suitcase for traveling”*
**Gifting Purpose**5%
*“These are for my friends as gifts”*
**Accuracy-Overall**5%
*“Good Product, you can see the numbers clear and it works well”*
**Trivia Games**4%
*“Top notch dice games”*
**Compatibility-Overall**3%
*“Great for TI4”*
**Durability**2%
*“they are durable”*
### **What buyers complain about **
**Color**50%
*“More dull upon delivery - not the color as seen on T. V. The colors are not as vibrant”*
**Value For Money**33%
*“its not a huge deal”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**24%
**Color**16%
**Functionality-Overall**8%
**Shape/Style**8%
**Compatibility-Overall**4%
**Value For Money**4%
## **Common questions**
- **Is 10 sided dice profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 10 sided dice niche?**
- 14 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in 10 sided dice?**
- Top complaints mined from reviews: Color, Value For Money. The return rate is 0.7%.
- **When does demand for 10 sided dice peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 10 sided dice niche?**
- Listings span $5.94–$20.61; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.
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