---
title: "Zwave Outlet — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/zwave-outlet"
last_updated: "2026-08-07T09:17:28.534Z"
locale: en
meta:
description: "Niche score 51/100 · $119K/yr market · 64K searches/yr · $34.28 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $119K/yr market · 64K searches/yr · $34.28 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zwave Outlet — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **zwave outlet**
**Worth a look**
Shows a sweet-spot price point ($34.28 avg), but soft demand (-4.3% this quarter) keeps it on the watch list.
Market size 28Growth 23Conversion 62Competition 60Returns 42Price range 95Avg price 95Brand share 50Review moat 48Quality gap 75
**Avg price**
**Incredible****$34.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.67–$58.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,739.96**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$119K**
$119K/yr · 64K searches
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, zwave outlet is a $119K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zwave outlet market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$171K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**20%**
- Minoston39% - Enbrighten16% - Leviton8% - NEO6% - THIRDREALITY6% - Eva's Light5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/zwave-outlet/trend)
## **Top zwave outlet search terms**
- **zwave outlet**20K/yr-3.5%4.6% conv. - **zwave plug**11K/yr+4.1%4.9% conv. - **z wave smart plug**6K/yr+35.4%4.9% conv. - **zwave smart plug**7K/yr-24.0%5.5% conv. - **z-wave plug**5K/yr-16.2%4.2% conv. - **z-wave outlet**4K/yr-11.4%5.1% conv. - **z wave outlet**4K/yr-8.8%4.3% conv. - **z wave plug**4K/yr-10.2%6.0% conv. - **z-wave smart plug**3K/yr-20.4%4.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/zwave-outlet/search-terms)
## **Top zwave outlet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Minoston Smart Plug 15A Mini Z-Wave 800 Series Plug-in Socket with Built-in Repeater andRange Extender Z-Wave Hub Required Compatible with SmartThings Wink FCC and ETLListed MP21Z**Minoston**$26.99**4.5★489 rev](https://www.amazon.com/dp/B0CQX4JFV2) [2**Enbrighten Z-Wave Plus in-Wall Smart Tamper-Reistant Outlet Works with Alexa Google Assistant 1 Z-Wave Outlet & 1 Always on Outlet Hub Required White Smart Outlet Lamps Small Appliances 14315**Enbrighten**$35.24**4.2★125 rev](https://www.amazon.com/dp/B0CQKPYZM9) [3**Minoston Smart Plug Mini Plug-in Z-Wave 800 Series Socket with Built-in Repeater/RangeExtender Z-Wave Hub Required Compatible with SmartThings Wink Alexa Google Assistant FCC Listed MP21Z**Minoston**$51.29**4.5★489 rev](https://www.amazon.com/dp/B08LN2NPZ3) [4**THIRDREALITY ZigBee Smart Plug 4 Pack with Real-time Energy Monitoring 15A Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThings**THIRDREALITY**$36.92**4.5★819 rev](https://www.amazon.com/dp/B0BPY5D1KC) [5**Leviton Decora Smart Plug-in Outlet with Z-Wave Technology Repeater/Range Extender DZPA1-2BW White**Leviton**$33.74**4.5★730 rev](https://www.amazon.com/dp/B01NAO4B9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Energy Monitoring Smart Plug | 800 Series Z Wave Smart Plug | Smart Plug Outlet Works with Ezlo Alexa Home Assistant Hubitat and Other Z-Wave Hubs | for Lights Fans & Appliances**Ezlo**$22.95**3 rev3mo ago](https://www.amazon.com/dp/B0GXW9HZRK) [**Shelly Wave Plug US LR | Z-Wave Long Range Smart Plug with Power Monitoring 15 A | Home Automation | iOS Android App | Low Power Consumption | Smart Schedules & Scenes | Bulletproof Security**Shelly**$35.34**24 rev1y ago](https://www.amazon.com/dp/B0FG3BX2HH) [**NEO Z-Wave Plus Smart Mini Plug 3-Pack Compact Z-Wave Outlet for Home Automation Compatible with SmartThings Basic On/Off Function 500 S2 Energy Efficient Remote Control**NEO**$58.75**96 rev1y ago](https://www.amazon.com/dp/B0DMW4FPM7) [**Minoston 800 Series Zwave Dual Outlet Plug On/Off Z-Wave Repeater Switch with 2 Individual Control Sockets Hub Required Z Wave LR Smart Plugs Compatible with SmartThings Hubitat Fibaro (MP26Z)**Minoston**$32.06**56 rev2y ago](https://www.amazon.com/dp/B0CRL5F1QY) [**Minoston Z-Wave Outlet Dimmer 800 Series Z-Wave Smart Plug Z-Wave Hub Required Alexa and Google Assistant Compatible 200W (MP21ZD)**Minoston**$28.34**43 rev2y ago](https://www.amazon.com/dp/B0CKWVS7JN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Energy Monitoring Smart Plug | 800 Series Z Wave Smart Plug | Smart Plug Outlet Works with Ezlo Alexa Home Assistant Hubitat and Other Z-Wave Hubs | for Lights Fans & Appliances**Ezlo**$22.95**4.0★**▲ 375%**](https://www.amazon.com/dp/B0GXW9HZRK) [**Zwave Plug 800 Series 2 Pack Repeater & Hub Needed**Eva's Light**$47.03**4.3★**▲ 91%**](https://www.amazon.com/dp/B0CQC62XWR) [**Minoston Zwave Outlet Plug 800 Series Outdoor Z-Wave LR Smart Plug On/Off Switch Z Wave Hub Required IP65 Weather-Resistant Waterproof Built-in Repeater Compatible with SmartThings Black (MP22Z)**Minoston**$29.15**4.3★**▲ 79%**](https://www.amazon.com/dp/B081DWCYP3) [**Z-Wave Plus Wireless Duplex Receptacle**Eaton**$23.68**3.6★**▲ 61%**](https://www.amazon.com/dp/B07NLYX72X) [**Minoston 800 Series Z-Wave Plug Outdoor Zwave Smart Plug with 2 Individual Outlets Waterproof Z-Wave Smart Outlet for Christmas Lights Compatible with SmartThings Alexa Zwave Hub Required (MP24Z)**Minoston**$32.33**4.2★**▲ 46%**](https://www.amazon.com/dp/B0B7MLX1ZC)
**~~View all trending →~~**
## **What buyers say about zwave outlet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy install”*
**Connectivity-Overall**12%
*“No connectivity issues”*
**Compatibility-Overall**9%
*“Works well with HomeKit”*
**Ease Of Use**9%
*“makes my life so much easier than going around”*
**Socket/Port/Plug**8%
*“Great plug”*
**Value For Money**8%
*“Fair price”*
**Quality-Overall**7%
*“Excellent product”*
**Efficiency**4%
*“Effective when working”*
**Advertised Vs Actual Product**3%
*“Work as advertised”*
**Alarm/Timer Accuracy**2%
*“Favorite timer plugs”*
### **What buyers complain about **
**Connectivity-Overall**23%
*“I couldnt connect to Alexa”*
**Functionality-Overall**12%
*“Didn't work”*
**Assembly/Installation**10%
*“I could not install”*
**Durability**7%
*“Broke in 2 months”*
**Socket/Port/Plug**5%
*“These plugs are the worst”*
**Value For Money**4%
*“Not worth the money”*
**Quality-Overall**3%
*“I worry about the quality of the remaining units”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are poor”*
**Size-Overall**3%
*“Little large”*
**Design-Overall**2%
*“The major drawback is the shape”*
### **Top return reasons **
**Connectivity-Overall**37%
**Compatibility-Overall**22%
**Functionality-Overall**10%
**Socket/Port/Plug**6%
**Size-Overall**5%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Assembly/Installation**3%
**Defective Material/Parts**3%
**Ease Of Use**1%
## **Common questions**
- **Is zwave outlet profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the zwave outlet niche?**
- 15 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in zwave outlet?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 3.6%.
- **When does demand for zwave outlet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the zwave outlet niche?**
- Listings span $19.67–$58.75; the average listing price is $34.28 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.
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