---
title: "Zwave Button — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/zwave-button"
last_updated: "2026-08-08T07:50:33.198Z"
locale: en
meta:
description: "Niche score 48/100 · $213K/yr market · 80K searches/yr · $48.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $213K/yr market · 80K searches/yr · $48.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zwave Button — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **zwave button**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 45Conversion 63Competition 49Returns 36Price range 48Avg price 94Brand share 5Review moat 84Quality gap 65
**Avg price**
**Great****$48.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****320.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$11.99–$189.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$213K**
$213K/yr · 80K searches
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zwave button is a $213K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zwave button market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$192K–$240K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **20%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**0%**
- ZOOZ80% - SONOFF12% - AEOTEC3% - DEWENWILS2% - Lxuan2% - Nabu Casa2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/zwave-button/trend)
## **Top zwave button search terms**
- **zooz**44K/yr+25.1%1.3% conv. - **zooz 800 series z-wave**16K/yr+12.9%5.7% conv. - **zwave dongle**4K/yr-6.2%8.1% conv. - **z wave dongle**3K/yr+8.4%7.1% conv. - **zooz 800**4K/yr+20.7%6.2% conv. - **zwave usb**3K/yr-1.0%6.1% conv. - **zooz zwave**3K/yr-28.5%2.7% conv. - **z wave usb**2K/yr-6.7%10.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/zwave-button/search-terms)
## **Top zwave button products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$21K15%$32K20%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zooz 800 Series Z-Wave Long Range On/Off Switch ZEN71 800LR White | Direct 3-Way (No Add-On Switch Needed) | Z-Wave Hub Required**ZOOZ**$40.97**4.5★192 rev](https://www.amazon.com/dp/B09698KJH6) [2**Zooz 800 Series Z-Wave Long Range S2 USB Stick ZST39 LR Great for DIY Smart Home (Use with Home Assistant or HomeSeer Software)**ZOOZ**$38.28**4.7★599 rev](https://www.amazon.com/dp/B0BW171KP3) [3**SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control**SONOFF**$38.73**4.7★141 rev](https://www.amazon.com/dp/B0G8JKPMV7) [4**ZOOZ E-Bike Inner Tube | Schrader Valve | Durable Rubber | Wide-Tire Electric Bicycle Compatible | 20 X 3.0/3.2**ZOOZ**$11.99**0.0★0 rev](https://www.amazon.com/dp/B0GL9LB6YV) [5**Zooz 800 Series Z-Wave Long Range Scene Controller ZEN32 800LR White | Z-Wave Hub Required**ZOOZ**$46.88**4.6★332 rev](https://www.amazon.com/dp/B09B6S4TSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DEWENWILS 800 Z-Wave Dongle Long Range S2 USB Stick Compatible with Home Assistant & Other Smart Home Hubs Plug & Play USB Controller for DIY Smart Home**DEWENWILS**$31.97**14 rev5mo ago](https://www.amazon.com/dp/B0FR8MQN4Q) [**SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control**SONOFF**$38.73**141 rev7mo ago](https://www.amazon.com/dp/B0G8JKPMV7) [**ZOOZ E-Bike Inner Tube | Schrader Valve | Durable Rubber | Wide-Tire Electric Bicycle Compatible | 20 X 3.0/3.2**ZOOZ**$11.99**0 rev7mo ago](https://www.amazon.com/dp/B0GL9LB6YV) [**Zooz Z-Wave Long Range Smart Siren & Chime ZSE50 800LR (Z-Wave Hub Required) | Works with Z-Box Home Assistant Hubitat and HomeSeer**ZOOZ**$47.40**27 rev8mo ago](https://www.amazon.com/dp/B0G21S2TF9) [**Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware**Nabu Casa**$78.31**201 rev11mo ago](https://www.amazon.com/dp/B0FL858V4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lxuan Womens Gum Sole Fashion Sneakers-Thick Platform Sole Anti-Slip Rubber Lace-Up Comfort Walking Shoes(Leopard-6)**Lxuan**$38.39**4.5★**▲ 270%**](https://www.amazon.com/dp/B0F1F9G65B) [**ZOOZ E-Bike Inner Tube | Schrader Valve | Durable Rubber | Wide-Tire Electric Bicycle Compatible | 20 X 3.0/3.2**ZOOZ**$11.99**0.0★**▲ 238%**](https://www.amazon.com/dp/B0GL9LB6YV) [**DEWENWILS 800 Z-Wave Dongle Long Range S2 USB Stick Compatible with Home Assistant & Other Smart Home Hubs Plug & Play USB Controller for DIY Smart Home**DEWENWILS**$31.97**3.7★**▲ 110%**](https://www.amazon.com/dp/B0FR8MQN4Q) [**SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control**SONOFF**$38.73**4.7★**▲ 92%**](https://www.amazon.com/dp/B0G8JKPMV7) [**Zooz 800 Series Z-Wave Long Range On/Off Switch ZEN71 800LR White | Direct 3-Way (No Add-On Switch Needed) | Z-Wave Hub Required**ZOOZ**$40.97**4.5★**▲ 53%**](https://www.amazon.com/dp/B09698KJH6)
**~~View all trending →~~**
## **What buyers say about zwave button**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compatibility-Overall**14%
*“It paired easily”*
**Connectivity-Overall**13%
*“Dramatic Connectivity Improvement”*
**Assembly/Installation**12%
*“Very easy to set up”*
**Range**10%
*“The signal range seems strong”*
**Advertised Vs Actual Product**5%
*“Work as advertised”*
**Quality-Overall**5%
*“The hardware quality feels solid”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**3%
*“excellent value for the money”*
**Strength**3%
*“It does appear to be well constructed”*
**Socket/Port/Plug**3%
*“The dongle feels solid and well made, and the compact size keeps it from blocking nearby USB ports”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Fails at its only job”*
**Connectivity-Overall**10%
*“Won't pair”*
**Durability**9%
*“Broken in less than 72 hours”*
**Assembly/Installation**9%
*“It did need a couple of tweaks to set it up”*
**Compatibility-Overall**7%
*“Won't pair”*
**Quality-Overall**5%
*“Poor quality control”*
**Range**5%
*“That said, this thing never dropped a connection, it just struggled with long range”*
**Touch/Button Controls**5%
*“buttons are awful to use”*
**Size-Overall**4%
*“The plug is rather large”*
**Value For Money**4%
*“Quite expensive,”*
### **Top return reasons **
**Compatibility-Overall**29%
**Connectivity-Overall**19%
**Functionality-Overall**15%
**Value For Money**8%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Size-Overall**3%
**Assembly/Installation**3%
**Range**2%
**Socket/Port/Plug**2%
## **Common questions**
- **Is zwave button profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the zwave button niche?**
- 6 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in zwave button?**
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 4.1%.
- **When does demand for zwave button peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the zwave button niche?**
- Listings span $11.99–$189.10; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.
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